《[2024版]国开电大专科《商务英语2》在线形考(单元自测3)试题及答案》由会员分享，可在线阅读，更多相关《[2024版]国开电大专科《商务英语2》在线形考(单元自测3)试题及答案（4页珍藏版）》请在金锄头文库上搜索。
1、2024版国开电大专科商务英语2在线形考说明：资料整理于2023年12月；适用于国开电大专科学员 一 平台在线形考考试。单元自测3 试题及答案备注：测试中共有6道随机题，其中有5道选择题和1道完形填空题。第一大题：选择填空(每题10分，共5题)从下列选择题库中抽2个小题!-It will take at least three weeks.答案A.How soon will you finish our TV commercial?-Im planning to go to Canada for further study.答案C.What is your intention after re
2、signing your current job? .Once a week答案B.How often does your department hold a meeting?-We would like to get in with the fall publication,if possible.答案B.Which edition would you like your advertisement to appear in?-This is Focus Advertising Agency.How may I help you?答案C.I need some information on
3、the advertising rates of your magazines.从下列选择题库中抽3个小题!It will take at least two weeks just to get the storyboard .答案C.written upOur advertising rates are size and location.答案C.based onRemember we want to create a forward-looking image increase the awareness of our brand. 答案A.as well asThe Digital Im
4、age Processing of this copier is a prime reason you can on it.答案B.countThe Smart Color Laser Copier is comparable professional editing.答案A.to第二大题：完形填空(阅读理解选择、判断、翻译等)(共50分)从下列带题库中抽其中1个试题!翻释： 从以下 A、B、C 三个选项中选出与英文最适合的中文翻译。1.Our advertising agency will just have to come up with a theme for the advertise
5、ment by tomorrow. 答案C.明天之前我们广告公司将会拿出广告的主题。2.Product adverising aims at increasing sales by making a product known to a wider audience. 答案A .产品广告旨在通过广泛宣传其产品来提高销售。3.A good advertising program tells potential customers the benefits derived from the use of products. 答案A.一个好的广告方案告诉潜在的客户从产品使用中能有哪些受益。4.You
6、 can use either your own designers or a team of designers in our agency.答案B .您可以采用您自己的设计师，或者采用我们公司的设计团队。5.Opinion advertising presents the impression of doing a public service by addressing the importance of acompany.答案C .舆论广告通过强调公司在公共服务中的重要性来展示公司形象。阅读理解：阅读下面的短文，根据文章内容进行判断，正确写T 错误写F。Product advertis
7、ing is an important part of marketing.It aims at increasing sales by making a product or service known to a wider audience,and by emphasizing its positive qualities.A company can advertise in various ways,depending on how much it wishes to spend.There are different media for advertising including te
8、levision,radio,newspapers,magazines,the Internet and direct mail.The design and organization of advertising campaigns is usually the job of an advertising agency.A good advertising program tells potential customers why they need the product,how it is used and the benefits derived from its use.A succ
9、essful program also tells the consumer how the product is better than similar offerings by competitors.Corporate advertising is not directly concerned with increasing the sales of a particular product or service,but more with the brand image and reputation a company wants to present to the general p
10、ublic or within an industry.Corporate advertising comes in three different types:image advertising,opinion advertising and investment advertising.Image advertising attempts to promote the importance of a company.Opinion advertising presents the impression of doing a public service by addressing the
11、importance of a company.Investmentadvertising is designed to attract potential investors.DECIDE IF EACH OF THE FOLLOWING STATEMENT IS TRUE(T)OR FALSE(F).1.Generally an advertising agency is responsible for designing and organizing a products advertisement.答案T2.It is not necessary to consider the budget of an adverisement in choosing a media for advertising.答案F 3.According to the text,there are three types of media used in advertising.答案F4.Product advertising is different from corporate advertising.答案T5.This passage is mainly about the history of advertising.答案F
