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1、Key to Unit 14 Public RelationsLead-inInviting 2, 5, 10 Gift-giving 1, 4, 8 Congratulating 7, 11 Toast 3, 6, 9ReadingReading 11. T 2. F 3. F 4.F 5.TReading 2 1.T 2. F 3. T 4. T 5. TPractical ExercisesSection 1 I. 1. must be very adept at2. If negotiations are involved3. I propose a toast to our frie
2、ndship and cooperation, cheers!4. have more chances to cooperate5. took control of6. the opening of the new company7. Please take it.8. took the form of ad9. a barrage of questions10. think of our boss asII.1. back 2. from 3. to 4. in 5. with 6. under 7. like 8. with 9. at 10. toIII. 1. B 2. C 3. A
3、4. A 5. B 6. C 7. C 8. B 9. B 10. AIV.1. 积极推广公司的正面形象是最具挑战性的工作之一。2. 传统广告业的技能将会让位给公共关系技能。3. 我们本应认识到公共关系的重要性。4. 酒店的入住率因尼日利亚的安全危机而受损。5. 他们试图保持良好的公共关系。6. 公关专家是客户与外界之间必不可少的纽带。7. 公关人员需要准备声明和新闻稿，协调宣传活动。8. 公关专家需要性格开朗，口才好，写作能力强，能够快速准确地进行研究。9. 他们还需要能够缓和危机，促进成功。10. 媒体宣传是指你向记者提供客户信息，试图得到媒体的报道。Section 2 I. Dialog
4、ue 11. inviting me to your companys party. 2. has improved the investment environment 3.to do business with us. 4.benefit foreign investors.5.Im very grateful 6. heres to our cooperation and friendship, cheer!Dialogue 21. congratulations on 2. Im very glad 3. Wish you great prosperity and good luck
5、4. We look forward to doing business with you 5. provide good service for you.II.Dialogue 11. Tomorrow.2. A beautiful tie.3. Yes. But we dont know what it is because it is not mentioned.Dialogue 21. To a dinner party at Beijing Hotel.2. Yes, he accepts it.3. Friday evening.4. They will fix a time to talk the business.III. 1. Good afternoon. 2. Miss Lee. 3.you are free at that time? 4. you can come? 5. Thank you very much. 6. here is a small gift for you. 7. May I open it now?8.a souvenir for your visit 9. Dont mention it.
