《2022-2023年江西省抚州市大学英语6级大学英语六级测试卷(含答案)》由会员分享，可在线阅读，更多相关《2022-2023年江西省抚州市大学英语6级大学英语六级测试卷(含答案)（32页珍藏版）》请在金锄头文库上搜索。
1、2022-2023年江西省抚州市大学英语6级大学英语六级测试卷(含答案)学校:_ 班级:_ 姓名:_ 考号:_一、2.Reading Comprehension (Skimming and Scanning)(20题)1. According to Dr. Joseph, journaling helps unemployed people _.A.have an objective comment on themselvesB.heal from the hurt feelings caused by the layoffC.have an insight on the situation
2、of the job marketD.become ignorant of others opinions on them2.Some carriers pushed their voice traffic over the Internet because _.3.Galileo Galilei built the first pendulum clock as early as 16A.Y B.N C.NG4.Because the set-up box that you connect up to your cable or satellite, the boundary between
3、 a television set and a PC will be not clear.A.Y B.N C.NG5.The death rate from cigarette smoking in Asia will someday _.6._ episode well illustrates one of the Unsolved History subjects that are widely misunderstood.7.After a thorough investigation of what happens during the earthquake, scientists u
4、se _ to rate the actual damage.8.In the 1880s _ uncovered Ruins that showed the existence of a great civilization.9.The meaning of buzz words, if they have, is based on connotations instead of _.10.If a child appears silent and worded, or his self-esteem decreased suddenly, he or she may be _.11.The
5、 History of Coca-ColaToday, the companys trademark is world-famous and its products average a staggering 400 million servings per day in more than 155 countries. Its a far cry from the humble beginnings of a hundred years ago when sales during the first year averaged a mere 13 drinks per day, and co
6、mpany profits totaled a paltry( 微不足道的) 35.The product is Coca-Cola and, according to legend, it began in a three-legged kettle in the back yard of Atlanta pharmacist Dr. John Styth Pemberton who carried a jug of his concoction(调和物)down the street to Jacobs pharmacy where it was sold at the soda foun
7、tain for 5 cents a glass. Frank Robinson, Pembertons partner and bookkeeper thought two Cs would look good in advertising and penned Coca-Cola in the flowering script. so famous today.It is significant that Pemberton spent almost twice as much money on advertising during the first years of operation
8、 as he made in profits, for the growth of Cokes popularity is as much due to the advertising and marketing strategy as it is to the quality of its product. The Coca-Cola Co. has been guided by the words of its former president, Robert Woodruff, who said that advertising must move with the times. By
9、continually monitoring changes in consumer attitudes and behavior, the Coca-Cola Co. has become a widely recognized leader in advertising.Pemberton could not foresee the great future awaiting his soft drink and sold out. After a succession of owner-ship changes over a three-year period, Asa Briggs C
10、andler bought the business and organized the Coca-Cola Co. into a Georgia corporation. In 1893, be registered Coca-Cola as a trademark.Under Candlers leadership, the company began to grow quickly. In order to instigate(鼓动) a demand for the product, he spent heavily on advertising. Signs dotted the l
11、andscape from coast to coast and appeared on calendars, serving trays and other merchandizing items, urging people to drink Coke. Candlers campaign paid off.By 1898, Americans were buying Coke everywhere in the United States as well as in Hawaii, Canada and Mexico.Candler was a creative fellow at ad
12、vertising, but showed little imagination in understanding the potential. Cokes sold throughout most of the United States for $1, which he never bothered to collect. Candler saw Coke primarily as a soda-fountain drink. But two farsighted businessmen from Chattanooga, Term, Benjamin Franklin Thomas an
13、d Joseph Brown Whitehead, understood the potential, and, for the unpaid dollar, bought a franchise (特许权，经销权) that became worth millions.Their agreement with Candler began the franchising bottling sy.stem that still remains the foundation of the Coca-Cola Co.s soft drink operations. Thomas and Whiteh
14、ead sold the rights to bottle Coke to franchisers in every part of the country in return for the bottlers agreement to invest in the necessary resources and effort to make the franchise a success. During the following decade, 179 bottling plants went into operation.In the early 20th century, Coke bl
15、azed(开壁道路) the advertising trail, developing innovative concepts that became accepted practices in the field. One of the most effective was the distribution and redemption of complimentary tickets, entitling the holder to a glass of Coke free at the soda fountain of a dispenser.In 1909, the company flew a dirigible(飞船) over Washington, D.C., with a huge Coke sign on the side of it, a foreshadowing of aerial advertising. Coke also originated one of the nations earliest animated signs. Standing 32 feet high and located along the Pennsylvania railroad line between Philadelphia and N
