商务英语口语(拓展篇) 第3章Trade Fairs

商务英语口语（基础篇）商务英语口语（拓展篇）ProjectThreeTradeFairsA career is an individuals journey through learning,work andotheraspectsoflife.Bythelate20thcentury,awiderangeofchoices(especiallyintherangeofpotentialprofessions)andmorewidespreadeducationhadallowedittobecomepossibletoplan(ordesign)acareer.Traditionally,career success has often been thought of in terms ofearningsandorstatuswithinanoccupationororganisation.Thiscanbeexpressedeitherinabsoluteterms(e.g.theamountapersonearns)orinrelativeterms(e.g.theamountapersonearnscomparedwiththeirstartingsalary).Trade fairs are a very powerful marketing medium.They bringtogetherthousandsofinternationalbuyersandsellersinoneplaceinashortspaceoftime.However,theydonotjustgathertogetherallthe significant players from the industry but enable visitors to seelargenumbersofproductsatthesametime,toevaluateandcomparethem,toattenddemonstrationsandtoaskdetailedquestions.Tradefairs provide visitors with a comprehensive overview of the entiremarketandindustry.Bytakingadvantageofthebenefitsthetradefairshavetooffer,youcanincreaseyourbusinessatonego!Objectives1.Master the following language points:a.Being familiar with related expressions of reserving a trade fair booth.b.Being familiar with related expressions of promoting products in a trade fair.2.Master the skills of a.booking a booth.b.negotiating business with customers in a trade fair.c.leaving a positive impression on customers.3.Be good at the manner of reserving a trade fair booth and promoting products in a trade fair.4.Have the ability to attend a trade fair independently.Task One Brief IntroductionTask Two At the Trade FairTask One Booth BookingTaskOneBoothBooking5*Project3TradeFairsPart1Warm-upPart2 ActivitiesPart3Language ExpandingPart4Follow-up PracticePart5Language FocusPart6 Performance EvaluationPart7Business CultureTaskOneBoothBooking6*Project3TradeFairsPart1Warm-upPart2 ActivitiesPart3Language ExpandingPart4Follow-up PracticePart5Language FocusPart6 Performance EvaluationPart7Business CulturePartWarm-up7*Project3TradeFairsHave you ever been in any exhibition?Work in pairs and talk about the exhibitions you have attended or you are interested in.010203Do you know the building on the following picture?Work in pairs and talk it with your partner.Search more information of other famous commodity fairs,and exchange the information with your partner.What should be considered when you prepare to reserve a trade fair booth?PartWarm-up8*Project3TradeFairsLook at the following pictures,think about which design of the booth you like best.Then share the reason with your partner.04PartActivities9*Project3TradeFairsPart1Warm-upPart2 ActivitiesPart3Language ExpandingPart4Follow-up PracticePart5Language FocusPart6 Performance EvaluationPart7Business CulturePartActivities10*Project3TradeFairsActivity1WordsandExpressions（1）comprehensive/kmprhensv/adj.综合性的（2）showcase/kes/v.展示（3）apparel/prl/n.服装（4）footwear/ftwe(r)/n.鞋类（5）accessory/ksesri/n.配饰，配件（6）semi-annually/seminjuli/adv.一年两次（7）makeareservation/rezven/预定PartActivities11*Project3TradeFairsActivity1WordsandExpressions（8）islandbooth/alndbu/岛型展位（9）cornerbooth/kn(r)bu/墙角型展位（10）rowbooth/rabu/道边展位（11）endbooth/endbu/半岛型展位（12）exhibitor/gzbt(r)/n.参展商PartActivities12*Project3TradeFairsActivity2WordsandExpressions（1）sanitaryware/snteri w/卫浴（2）standardpackagebooth/stnd d pkid/标准包装展位（3）respectively/rspekt vli/adv.各自（4）befullybooked/f libu kt/订完了（5）registrationform/redstrenfm/注册登记表（6）agreement/gri m nt/n.协议（7）officialstamp/filstmp/公章（8）registrationfee/redstrenfi/注册费PartLanguageExpanding13*Project3TradeFairsPart1Warm-upPart2 ActivitiesPart3Language ExpandingPart4Follow-up PracticePart5Language FocusPart6 Performance EvaluationPart7Business CulturePartLanguageExpanding14*Project3TradeFairs（1）exhibitdirectory参观指南（2）exhibitormanual展商手册（3）standrental展位租用费（4）spacearrangement空间布置（5）floorplan展馆平面图（6）attendance参展人数（7）attendee展会参展者（8）pre-registration预登记（9）on-siteregistration现场注册（10）normalbooth标准展位（11）transientspace临时摊位（12）backwallbooth靠墙展位（13）move-in布展（14）move-out撤展（15）multiple-storyexhibit多层展台（16）rawspace光地展台PartLanguageExpanding15*Project3TradeFairsBoothA026lookslikeagoodspot.A026摊位看起来是个不错的点。Weareexpectinga30%increaseinattendance.我们预计参观人数会增加30%。Theexpositionhas4daysformakingthedisplay.展览会的布展时间为4天。Isthereanywaythatwecouldhaveastandinthemiddle?有没有办法帮我们找到一个中间的展位?Sorrybutallrowboothsarebookedup.很遗憾所有道边摊位都预定完了。PartFollow-upPractice16*Project3TradeFairsPart1Warm-upPart2 ActivitiesPart3Language ExpandingPart4Follow-up PracticePart5Language FocusPart6 Performance EvaluationPart7Business CulturePartFollow-upPractice17*Project3TradeFairsPractice1TranslationEnglishintoChinese（1）Theboothrentispaidattheadministrationofficeoftheexposition.展位租金缴纳地点在展览会管理办公室。（2）The Guangzhou International Automobile Exhibition is actuallydescribedasasignificantannualautomotiveeventwhichiswidelyacceptedworldwide.广州国际车展是全球范围内广受欢迎的汽车盛会，一年举行一次。（3）Inordertomakethemostofatradefair,attractivenessisanimportantfactortoconsiderwhenplanningthestandlayout.为了充分