【学海导航】湖南省高考英语总复习 M4 Unit 1 Advertising 牛津译林

Unit 1Unit 1AdvertisingAdvertisingModule41.advertise v.做广告，给登广告advertisement n.广告；advertiser 广告商2.persuade vt.劝服 persuasion n.劝服，说服(力)persuasive adj.劝诱性的，花言巧语的 persuasively adv.劝诱性地3.educate vt.教育 education n.教育；educator 教育者，教师 educational adj.教育的plete vt.完 成 completion n.完 成 complete/completed adj.完整的 completely adv.完全地，彻底地热热 点点 单单 词词5.satisfy vt.满足，使满意 satisfaction n.满意 satisfactory/satisfying adj.令人满意的；satisfied 满意的 satisfactorily adv.令人满意地6.Imagine vt.想 象 imagination n.想 象 imaginative adj.有想象力的；imaginary 假想的，虚构的7.choose v.选择 choice n.选择 8.recommend vt.推荐，建议 recommendation n.推荐，建议 9.design vt.设计，绘制 design n.图样，意图，设计图案；designer 设计者，设计师热热 点点 单单 词词1.This hair style is already out of fashion.Those fashionable young men are crazy about another one a currently very popular pop singer often wears in his concerts.2.The new invention will make our life more convenient.We should thank the inventors for the huge convenience they have brought to us with their inventions.热热 点点 单单 词词3.Dont miss these smaller parts.They are the real functional parts of the machine.Without them,I mean,the machine wouldnt function.4.Employment qualifications vary from job to job.And there are various positions.You will really be amazed at the variety of the jobs there in the job fair.热热 点点 单单 词词5.She determines to devote her life to the protection of wildlife in the rainforests.There is nothing anybody can do to stop a woman of such strong determination.In fact,Ive never seen a more determined woman than she is.6.How will a Chinese man usually react to some bad words shouted at him about his mum?In most cases,the reaction is a fist fight.热热 点点 单单 词词7.He was the first to find that man had difficulty breathing.When he rushed to him,he murmured,breathless，“Tell my wife that I miss her”8.Its believed there is no curefor cancer.Anyone who claims to be able to cure cancer is thought to be a cheat.9.It will be of great interest to study the social behavior of the people from different cultural backgrounds in this multiracial society.热热 点点 单单 词词 根据中文填单词完成句子，每空一词(记忆时，用下列横线上的新单词造句记忆)1.一般来说，广告就是厂商通过提供诱导性的话语和图像来推销自己的产品或服务。Generally speaking,an advertisement is usually adopted by the producer to promote their products or services by using persuasive languages and images.热热 点点 单单 词词2.为了应对不断蔓延的甲型H1N1流感，中国开发新药品的同时，也在全国范围内号召公众开展一项防病治病的运动。To deal with;the spreading of A/N1N1,China is developing new drugs;and calling on the public;to start a nationwide campaign of preventing and curing diseases.热热 点点 单单 词词3.随着经济的发展，国外的各种时尚的牛仔裤在国内也可以买到。With the development of economy,various;kinds of fashionable jeans;in foreign countries are available at home.4.为了促进产品的销售，公司不断设计和更新产品的包装来吸引眼球。In order to promote the sales of products,companies are continuously designing and updating the packaging to make their products more eyecatching.热热 点点 单单 词词5.消费者对于产品质量的任何评价，都将会反馈到生产者那里。这也将促使生产商意识到，产品质量才是最重要的。Any comments given by customers on the products will be reflected to the manufacturers,which will make them be aware that the quality of products is the most important.热热 点点 单单 词词重重 点点 短短 语语根据中文写出英文短语1.知道，明白，意识到 be aware of2.上的当，对信以为真 fall for3.欺骗，捉弄 play tricks on4.自杀 commit suicide5.诱使某人做某事 trick sb.into doing sth.6.对关心 be concerned with7.组织，汇集；组成 put sth.together重重 点点 短短 语语8.避开，不接近 keep away from9.反复地，一遍又一遍地 over and over again10.旨在，目的是 be meant to11.迎合，对有吸引力 appeal to12.目标受众 target audience13.对感到厌倦 be bored with14.高质量的 be of high quality15.传达 get sth.Across1.and what you are trying to get them to do.get sb.to do sth.意为“让某人做某事/使某人做某事”。2.is an organized programme of advertisements using various kinds of ads to reach 句中using为现在分词，作方式状语。v.ing作状语的形式属于常用重点句式。3.It is important to always try to appeal to the way the audience will react.it作形式主语，to do sth.作真正主语。appeal to 意为“迎合”。重重 点点 句句 型型.同义转换1.Some of the ads are telling the truth,while others are just telling lies.Not all ads play tricks on us though.2.Once the product goes on the market,its sales figures should be reported every day,so that the company can check the progress of their product.In order to check the progress of their product,the sales figures should be reported to the company once the product goes on the market.重重 点点 句句 型型3.Unlike a single advertisement,an ad campaign is an organized programme of advertisements using various kinds of ads to reach a particular audience.An ad campaign is a programme of advertisements organized;by advertisers using various kinds of ads to reach a particular audience,which is unlike a single advertisement.重重 点点 句句 型型4.A commercial advertisement is one which someone has paid for to promote a product or service.To promote a product or service,the producer has to pay for a commercial advertisement.5.PSAs are meant to teach us and help us lead better lives.PSAs are intended to improve our life qualities.重重 点点 句句 型型.汉译英1.这个任务最困难也是最有意义的部分就是让蛇听从人的指令。(get sb./sth.to do)The most difficult and significant part of the task is to get the snake to do what a man tells it to.重重 点点 句句 型型2.对于网上购物者来说，最重要的是不要