某购物广场节日礼缤纷双旦欢乐颂主题活动策划方案【节庆策划】

购物广场 惊喜不断 点亮缤纷双旦2022.12.23-12.27圣诞嘉年华玩转圣诞2023.01.01-01.03辞旧迎新定格美好时光Planning ideas活动亮点缤纷冬季，我们走进购物广场，一起探索真正的双旦情缘。借助双旦契机，让我们一起给身边的亲人、朋友、爱人带去祝福，一起期待、迎接美好的一年。共同感受购物广场的惊喜活动氛围。Colorful winter,we walked into the Evergrande harbor,together to explore the real couple.With the help of shuangdan opportunity,lets bring blessings to our relatives,friends and lovers around us,and look forward to a wonderful year together.Feel the surprise activity atmosphere of Evergrande harbour together.1、圣诞元旦假期，全民的狂欢假期，也是商业活动推广的旺季。打造一次别开生面的圣诞元旦活动，让全城客户在这里尽情狂欢，一起感受一场纯粹的主题活动之旅；2、通过购物广场举办圣诞/元旦系列主题活动，活跃购物广场案场氛围，增加广场人气，让到访客户深刻感受品质，加深客户印象；3、同时活动期间，穿插整点宣讲环节，为客户宣传价值点，建立客户联动，促进销售。Activity purpose 活动目的Active CONTENTSThe colors black and orange are also a part of Halloween.Black is a symbol for night and orange is the color of pumpkins.A jack-o-lantern is a hollowed-out pumpkin with a face carved on one side.Candles are usually placed inside,giving the face a spooky glow.01.活动概述 Active elements02.活动规划 Active packaging03.氛围营造 Visual displa04.活动推广 emen display活动主题：节日礼缤纷，双旦欢乐颂活动时间：2022年12月23-27日 09:0016:00 2023年01月01-03日 09:0016:00活动地点：购物广场活动基调：惊喜、狂欢、互动惊喜不断 -点亮缤纷双旦圣诞嘉年华玩转圣诞How to play the Christmas缤纷双旦 12.23-12.27圣诞节主题活动The colors black and orange are also a part of Halloween.Black is a symbol for night and orange is the color of pumpkins.A jack-o-lantern is a hollowed-out pumpkin with a face carved on one side.Candles are usually placed inside,giving the face a spooky glow.CHRISTMASActivity time planning 活动流程规划 In this golden autumn October,we started a romantic and poetic journey of light luxury,let us do together the urban elite of the city活动时间活动内容8:30 开始前期，工作人员点位就位09:00-12:00/13:00-16:00圣诞盆栽蛋糕DIY圣诞手机链DIY圣诞面具DIY09:30-11:30/13:30-15:30 圣诞照片拍摄 10:00/11:00/14:00/15:00 乐队演奏10:00-16:00精致茶歇品鉴10:00-16:00圣诞老人到访派发圣诞糖果互动16:00 活动结束圣诞狂想曲活动期间（10:00/11:00/14:00/15:00）现场配有圣诞乐队定时暖场，演绎人员穿着圣诞元素装饰进行演奏，营造现场欢快、热闹的节日氛围。（每场演奏15分钟）In this golden autumn October,we started a romantic and poetic journey of light luxury,let us do together the urban elite of the cityIn this golden autumn October,we started a romantic and poetic journey of light luxury,let us do together the urban elite of the cityIn this golden autumn October,we started a romantic and poetic journey of light luxury,let us do together the urban elite of the city圣诞百变摄影屋现场搭建活动主题背板，客户可以在区域进行变装拍照，同时现场会为到访客户提供变装道具拍摄的照片可以现场打印，客户可以立即带走，留作一份纪念。In this golden autumn October,we started a romantic and poetic journey of light luxury,let us do together the urban elite of the city圣诞精致茶歇购物广场为客户准备圣诞节精致茶歇，让你的味蕾得到大大的满足。同时现场设有主题果盘，让您现场感受美食带来的幸福。（80份/天）In this golden autumn October,we started a romantic and poetic journey of light luxury,let us do together the urban elite of the city圣诞老人互动 派发圣诞糖果活动期间安排两名工作人员穿着圣诞老人的服饰进行互动巡游，背着圣诞老人的礼袋分发代表甜蜜、幸福的糖果，营造节日欢乐气氛。活动期间（10:00-16:00）圣诞老人背着他的圣诞口袋全天为到访的小朋友派发圣诞礼物。只要到访就有圣诞圣诞糖果，哇！难道是走进了童话王国了吗？.（500份/天）In this golden autumn October,we started a romantic and poetic journey of light luxury,let us do together the urban elite of the city玩转美食/圣诞盆栽蛋糕烘焙还记得圣诞节里那精致的卡通蛋糕吗?活动期间，到访客户都可以烘焙一份专属的盆栽蛋糕。（80份/天）In this golden autumn October,we started a romantic and poetic journey of light luxury,let us do together the urban elite of the city玩转手工/圣诞手机链DIYIn this golden autumn October,we started a romantic and poetic journey of light luxury,let us do together the urban elite of the city想拥有一个自己创意的手机链吗？想体验制作过程的喜悦与收获吗？圣诞期间恒大港湾，带着对艺术的憧憬DIY一个只属于自己的作品吧！（80份/天）玩转快乐/圣诞面具手工制作玩转圣诞，圣诞小精灵要整装待发了。手工制作的特别设计的半脸式面具，你就是派对中最亮眼的星星！（80份/天）In this golden autumn October,we started a romantic and poetic journey of light luxury,let us do together the urban elite of the cityThe colors black and orange are also a part of Halloween.Black is a symbol for night and orange is the color of pumpkins.A jack-o-lantern is a hollowed-out pumpkin with a face carved on one side.Candles are usually placed inside,giving the face a spooky glow.辞旧迎新 定格美好时光Freeze frame happy moment 缤纷双旦 01.01-01.03元旦节主题活动NEW YEARS DAY恰逢元旦跨年之际，感谢老会员的陪伴，让我们一起喜迎元旦。购物广场通过举办元旦主题暖场活动，融洽邻里关系、促进与客户之间交流，延续传播热度，营造销售洽谈氛围。同时通过参与性强的活动来维系客户关系，回馈老会员，形成老带新营销。On the occasion of New Years day,Evergrande harbour thanks for the company of the old owners,lets welcome New Years day together.Marketing center through the New Years Day theme warm activities,harmonious neighborhood,promote communication with customers,continue the project dissemination heat,create a sales atmosphere for negotiation.At the same time through strong participation activities to maintain customer relations,feedback to the old owners,the formation of the old and new marketing.Activity time planning 活动流程规划 活动时间活动内容8:30 开始前期，工作人员点位就位09:00-12:00/13:00-16:00民俗艺术吹糖人民俗艺术手工剪纸儿童灯笼DIY09:30-11:30/13:30-15:30全家福拍摄（1.2日）10:30/14:30 变脸表演10:00-16:00中式茶歇品鉴10:00-16:00财神派发元旦福袋16:00 活动结束In this golden autumn October,we started a romantic and poetic journey of light luxury,let us do together the urban elite of the city打造元旦家庭日，一次全家人的幸福留影，为你留存当下最美好的记忆，全家福照片方式呈现，祝愿2023年，全家人健康红火Create Evergrande harbor New Years day family day,a happy family photo