国际会议市场PPT课件

International Meetings Market国际会议市场MI=Incentive Travel Programmers 奖励旅游CE2021/4/81SITEThe Society of Incentive&Travel Executives奖励旅游管理者协会2021/4/82The KEY word for Incentive Business奖励旅游的关键字2021/4/83Reward 报酬Award 奖品Recognition 赞誉Motivation 激励 2021/4/84Incentive Awards 奖励In 1997,US companies spent US$22.8 bn on“Incentive Travel”and“Merchandise”to motivate consumers,employees,dealers and sales people as a means of improving performance.1997年，美国公司在“奖励旅游”和“商品”上花费了228亿美元，以激发消费者、雇员、经销商和销售人员，作为提高成绩的手段。Out of US$22.8 bn,at least US$3.5 bn was spent on incentive travel.228亿美元中，至少35亿美元用在奖励旅游上。2021/4/85Targets for Incentive Awards奖励的对象1.Consumers 消费者2.Sales people 销售人员3.Dealers/distributors 经销商/分销商4.Customer service employees 客户服务人员2021/4/86Types of Incentive Awards奖励的类型1.Recognition 赞誉2.Cash Reward 现款奖金3.Premium/Merchandise 赠品/商品4.Travel 旅游2021/4/87Premium/Merchandise Award Choices 奖品或商品奖励选择1.Clothing 衣服 61%2.Certificate/Plaque 证书/奖章 60%3.Gift coupon 赠券 59%4.Pens,stationeries 钢笔、文具 56%5.Clocks,watches 时钟、手表 51%6.Electronic products 电子产品 41%7.Dinners/Dining coupons 宴会/餐饮优惠券 39%2021/4/88Premium/Merchandise Award Choices 奖品或商品奖励选择8.Sports equipment体育器材 37%9.Jewellery 珠宝 31%10.Suitcases,travel bags手提箱、旅行袋 29%11.Leather goods 皮件 28%12.Computers,software电脑、软件 28%13.Camera照相机 27%14.Outdoor activities 室外活动 27%2021/4/89Incentive Travel Award Choices 奖励旅游的选择1.Group Travel(domestic)团体旅游(国内)39%2.Individual Travel(domestic)个人旅游(国内)36%3.Special Events 特别活动36%4.Cruises 游轮旅行 24%5.Travel Coupon 旅游优惠券21%6.Group Travel(overseas)团体旅游(国外)21%7.Individual Travel(overseas)个人旅游(国外)15%2021/4/810Incentive Travel is used primarily to increase sales,purchases,productivity or quality奖励旅游主要用于增加销售、采购，提高生产效率或质量。2021/4/811SITEs Definition of“Incentive Travel”SITE对“奖励旅游”的定义“It rewards people for specific results in formal incentive programmers”“为达到特定的目标，以正式的奖励方案奖励人”2021/4/812Distinction(Differences)between“Incentive Travel”and“Traditional Travel”“奖励旅游”与“传统旅游”的区别（不同）extraordinary experience 特别的体验builds morale 鼓舞士气communicates corporate message 传达公司信息fosters improved communications 促进更好的沟通2021/4/813Special Events 特别的活动1.Reeboks Gala Ceremony turned day long event for 2,000 employees and families.Reebok为2000名员工和家属举办一整天的节日庆典活动。2.Gatorades 3-day managers meeting.Gatorade的“三天经理”会议。3.Hewlett Packards dinner reception for 400 users.Hewlett Packard为400名用户举办宴会。2021/4/814Special Events特别的活动“atmospheric events”with specific theme,entertainment&/or dcor“有氛围的活动”有特定的主题、娱乐和/或装饰2021/4/815Key Suppliers in Incentive Travel奖励旅游的主要供应商1.Incentive Companies/Houses(about 100 in USA)奖励公司或机构（美国大约有100家）2.Travel Fulfillment Companies 旅游履行（实行）公司3.Corporate Travel Agencies 公司的旅行代理4.Destination Management Companies(DMC)目的地管理公司 5.Hotels 酒店6.Cruise Lines 邮轮7.Airlines 航空公司8.National Tourist Boards/Convention Bureaus国家旅游局或会议署2021/4/816Incentive Travel Programmers奖励旅游Who decides由谁决定由谁决定?Corporate Meetings Manager 公司会议经理Incentive House(outbound)奖励机构(国外)Travel Fulfillment Company(TFC)旅游履行公司DMC/Incentive Operator(inbound)目的地管理公司/奖励经营者(国内)2021/4/817Incentive Travel Programmers奖励旅游Deciding Factors决定因素决定因素:Appeal 吸引力Experience 经验Exclusivity 排他性2021/4/818MICE Industry Associations 会展业协会Alliance of Meeting Management Consultants:American Society of Association Executives(ASAE):Asia Pacific Exhibition and Convention Council(APECC):Asian Association of Convention and Visitor Bureaus(AACVB):Association for Conference and Events Executives International(ACE-I)Association for Conferences and Events,The(ACE),United Kingdom:Association for Convention Operations Management(ACOM):Association of Australian Convention Bureaux(AACB):Association of British Professional Conference Organisers(ABPCO):Association of Collegiate Conference and Events Directors International(ACCED-I):Association of Destination Management Executives(ADME):Association of Exhibition Organisers(AEO),United Kingdom:British Association of Conference Destinations(BACD):Center for Exhibition Industry Research(CEIR):Convention Industry Council(CIC):Europischer Verband der Veranstaltung-Centren e.V.(EVVC):European Association of Event Centers(EVVC):European Federation of Conference Towns(EFCT):European Meetings Industry Liaison Group(EMILG)European Major Exhibition Centres Association(EMECA):European Society of Association Executives(ESAE):Exhibit Designers and Producers Association(EDPA):Exhibition and Event Association of Australia(EEAA):Exposition Services and Contractors Association(ESCA):2021/4/819MICE Industry Associations(contd)会展业协会(续续)Federation of International Trade Associations(FITA):Historic Conference Centres of Europe(HCCE):Incentive Travel and Meetings Association(ITMA):Incentive-Travel.org.uk:International Association for Exhibition Management(IAEM):International Association of Assembly Managers(IAAM):International Association of Association Management Companies(IAAMC):International Association of Conference Centers(IACC):International Association of Conference Interpreters(AIIC):International Association of Congress Center