《跨境电商实用英语（第2版）》课件Unit 2-Chapter 4

Amazon Platform(B2C)跨境电商实用英语 Chapter 4Unit 2 Introduction to Cross-border E-commerce Platforms跨境电商系列教材Acquire basic knowledge about Amazon platform(B2C)1Know the new business models of Amazon platform(B2C)2Know how to sell items on Amazon platform(B2C)3Learn words and expressions concerning talking about Amazon platform(B2C)4Unit GoalsAfter studying this chapter,you are expected to：PART ONEWarming-upPART 1Warming-upWork in group.Look at what the following people say or do and express your own opinions with your group members.Try to relate to your personal experience.A.Men Changhui,a senior analyst at Beijing-based Internet technology firm said,“Globally,Amazon has made remarkable moves in smart hardware,cloud computing and artificial intelligence.”In China,the move shows that Amazon is seeking opportunities from the artificial intelligence-based industry chain.PART 1Warming-upB.Jeff Bezos(founder and CEO,Amazon)believes that technology is crucial in making the company achieve its goal in the minds of consumers of being the“Earths most customer-centric company.”PART TWOPassage ReadingPART 2Passage Reading A Inc(AMZN),considered being a typical B2C e-commerce company,profits from selling books and consumer electronics online at reasonable prices.However,this is just part of the story.Different from its domestic peers as D and JD.com,there runs such blood of novelty beneath its plain B2C business model that every single move made has brought profound influence into our current life and even future.AMZN only has currently woven into every fabric of American day-to-day life,either the accessibility to daily necessities as milk,cereal,mower or sofa so on so forth via A or eBooks,magazine and textbooks reading over Kindle,or songs downloaded from Amazon Mp3 Music Store,or movie viewing available in video-on-demand services of Amazon Prime Video.It even opens opportunities to accumulate your start-up capital by investing in its shares(which is likely to triple if done in the end of year 2008),to work in its Seattle headquarter and to do business in its Marketplace as well as to set up your own internet company by purchasing its EC2 service.How does AMZN evolve from a simple online bookstore into a world-class corporation matched by old-age industrious tycoons?The secret lies in its relentless exploration into new business models on the basis of its technological innovation.To Unveil the Hidden Secrets of Amazons B2C Business ModelSubscribed Shopping in B2C Model The program Subscribe&Save of Amazon refers to the automatic subscription service specialized in household items,the one similar to the existing magazine and newspaper equivalents,shipping goods as packaged foods,toiletry as well as health care and baby products to consumers regularly.Users may feel free to start the subscription by selecting the most frequent purchases and set the delivery frequency.On doing so,the preferential terms are unlocked as the discount up to 15%,order processing and shipping priorities as well as chances to change or cancel the order anytime and price protection so on so forth.Seemingly normal though,these have become a big magnet,basing them on Amazon,one of the largest B2C platforms.For Amazon itself,Subscribe&Save program manages to reduce the inventory cost and simultaneously improve the user viscosity,in spite of shrunk price and diminished sales revenue.It deserves attention that this very program is just one small portion among other attempts in its B2C field,whose emphasis laid on digital field.1PART 2Passage ReadingDigital Music Store For many,iTunes has long been a household name,yet Amazon MP3 has actually made its debut as early as the year 2007.The online music store of Amazon boasts its largest selling point in no DRM(digital rights management)technology involved in millions of songs for sale.Thus gradually,it has grown on music lovers day by day over years.In addition,digital records here exceed its Apple counterparts for the compatibility to almost any media player while the latter sticking to its own format.In view of price,it also has the inside track with iTunes fixed prices of$0.99 and$9.99 for respectively each song and album being considered,whose low price strategy proved to be a crucial factor to allure users.PART 2Passage Reading2Streaming Media Excel not merely in digital music sales,Amazon,has also stepped into streaming media service.AMZN launched Amazon VOD(stream media on demand server)relying on its massive video clip sources.In reality,it has developed IMD into one of the largest-scale video databases gaining favor of most viewers after the purchase in 1998.PART 2Passage Reading3Palm-top Bookstore The end of 2007 witnessed Amazons official announcement of the revolutionary electric paper book reader-Kindle.Nevertheless,it is not until the release of Kindle II that this product finally reaped its real market impact in early 2009.At present,nearly 2 million choose to use Kindle readers,and statistica