资源描述
Brand
Guardianship
Index
2022
The annual report on the world’s top 250 CEOs
March 2022
Contents.
About Brand Finance
3
7
What Do We Mean by Brand Guardianship?
David Haigh, Chairman & CEO, Brand Finance &
Annie Brown, Associate, Brand Finance
Brand Guardianship Index
Medal Table
8
16
17
Brand Guardianship Index Methodology
Insights
19
The CEO Brand
20
David Mitchell, Director, dna-rB Ltd
The CEO of the Future
22
Punit Renjen, CEO, Deloitte
Brand Spotlights
26
e&
27
Interview with Hatem Dowidar, Group CEO, e&
Deloitte
31
Interview with Punit Renjen, CEO, Deloitte
Appendix
34
45
52
Corporate Brand Valuation Methodology
Our Services
© 2022 All rights reserved. Brand Finance Plc.
Brand Finance Brand Guardianship Index 2022
2
About Brand Finance.
Brand Finance is the world's leading brand
valuation consultancy.
We bridge the gap between marketing and finance
Brand Finance was set up in 1996 with the aim of 'bridging
the gap between marketing and finance'. For 25 years, we
have helped companies and organisations of all types to
connect their brands to the bottom line.
We quantify the financial value of brands
We put 5,000 of the world’s biggest brands to the test
every year. Ranking brands across all sectors and
countries, we publish nearly 100 reports annually.
We offer a unique combination of expertise
Our teams have experience across a wide range of
disciplines from marketing and market research, to
brand strategy and visual identity, to tax and accounting.
We pride ourselves on technical credibility
Brand Finance is a chartered accountancy firm regulated
by the Institute of Chartered Accountants in England and
Wales, and the first brand valuation consultancy to join
the International Valuation Standards Council.
Our experts helped craft the internationally recognised
standards on Brand Valuation – ISO 10668 and Brand
Evaluation – ISO 20671. Our methodology has been
certified by global independent auditors – Austrian
Standards – as compliant with both, and received
the official approval of the Marketing Accountability
Standards Board.
Get in Touch.
For business enquiries, please contact:
Annie Brown
Associate
a.brown@brandfi
For media enquiries, please contact:
Michael Josem
Associate Communications Director
m.josem@brandfi
For all other enquiries:
enquiries@brandfi
+44 207 389 9400
www.brandfi
Brand Finance Brand Guardianship Index 2022
3
Request your own
Brand Value Report
A Brand Value Report provides a
complete breakdown of the assumptions,
data sources, and calculations used
to arrive at your brand’s value.
Each report includes expert
recommendations for growing brand
value to drive performance and offers
a cost-effective way to gaining a better
understanding of your position against peers.
Insight
Visit
or email enquiries@brandfi
Strategy
Benchmarking
Education
Brand Valuation
Summary
Brand
Strength Tracking
Royalty Rates
Cost of
Capital Analysis
Communication
Customer
Research Findings
Understanding
Competitor
Benchmarking
enquiries@
B
Brandirectory is the world’s largest database of current
and historical brand values, providing easy access to
all Brand Finance rankings, reports, whitepapers, and
consumer research published since 2007.
+ Browse thousands of published brand values
+ Track brand value, strength, and rating across
publications and over time
+ Use interactive charts to compare brand values
across countries, sectors, and global rankings
+ Purchase and instantly unlock premium data,
complete brand rankings, and research
Visit to find out more.
Brand Finance Group.
Brand Finance Institute
Brand Finance Institute is the educational division of
Brand Finance, whose purpose is to create and foster
a professional environment for knowledge-sharing and
networking among practitioners and experts in the
market. BFI organises events, in-company training, and
corporate educational initiatives around the world. In the
quest for marketing excellence and with the purpose
to equip the brand valuation and strategy practitioners
with the necessary skills and tools, we have developed
a wide range of programmes and certifications in
collaboration with the most coveted business schools,
universities and thought leaders in the field.
Brand Dialogue
Brand Dialogue is a public relations agency developing
communications strategies to create dialogue that drives
brand value. Brand Dialogue has over 25 years of experience
in delivering campaigns driven by research, measurement,
and strategi
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