牛津译林版必修四-Unit1-Advertising-reading课件

Module 4 Unit 1Reading:Advertisementsstep1 Lead-inReadingPrediction Fromthetitle,whatmightbediscussedinthearticle?(in the form of questions)What is an advertisement?How many kinds of it?What are they?What are the differences between them?1)What do advertisements encourage people to do?2)What does PSA stand for?3)What are PSAs meant to do?To buy a product or service or believe in an idea.Public service advertisements.To educate people about health,safety or any other problem that affects public welfare.Step 2Fast-readingStep 3Task OneDetailed Reading1.Where are the advertisements most commonly found?2.What is the major distinction between commercial advertisements and PSAs?They are most commonly found in newspapers and magazines,the Internet,radio and TV.A commercial advertisement is one which someone had paid for to promote a product or service,while a PSA is often run for free and is meant to educate people about health,safety,or any other problem which affect public welfare.3 Why are some of the ads clever according to the article?4 When did China begin a nationwide public service advertising campaign?5 Why should we follow the advice in PSAs?Because although the ads do not lie,they do not tell you the complete truth.In 1996.Because they benefit the public,and we can often learn a lot by following the advice T /F1 Advertisements are found in many places.2 PSAs are only found in newspapers.3 All advertisements tell the complete truth.4 PSAs and commercial ads use some of the same methods.5 Commercial ads can give us valuable information about how to live our lives.6 An ad warning people against smoking is an example of a PSA.Task Twonot onlyNot allPSAsFind out the similarities and the differences between commercial ads and PSAs.Similarities DifferencesMethodsPurposeCostReliance(可靠性可靠性)Places Task ThreeSimilaritiesCommercial ads PSAspurposecostfreeplacesmethodsbelievabletricksteachnewspapers magazinesthe Internet radio TVattractive pictures clever languagepurposecostreliancereliance not freepersuade to buyDifferencesDifferencesPSAs or commercial ads?PSAs or commercial ads?PSAs or commercial ads?Reading Strategy ofExpository writing（说明文）（说明文）to introduce basic information on a topicintroduction of subjectsupporting detailsconclusionpara.1para.2 What is an ad?para.3-4 Does an ad tell people the complete truth？para.5 Public service adspara.6Task Four:Structure of textAdvertisements,which often use p_languageand e_ pictures,play an important p _ of our lives.There are two main t_ofadvertisements.One is called c_advertisements,which are meant to p_ aproduct or s _.But they dont tell c _ the c _ truth.Another one is called PSAs,which usea_ pictures and c_ language,areoften run for f_.They d_ with many sociali_,which often affect public w_.ersuasivexcitingartypesommercialromoteerviceustomersompletettractivereativereeealssueselfareStep 4ConsolidationStartAhead.Taiwan,China!A good advertisementclearly expressed creativeattractiveeffectivepersuasiveeasy to understandimpressiveinformativeStep 5DiscussionGroup work-designing1.Design a commercial ad:try to sell a kind of ice cream to students.(If you have your own idea,it is also accepted.)2.Design a PSA (protect grass;save water;respect teachers)Step 6Group work Finally,I wish to tell you like this:think about why you should do the things the advertisements suggests,or buy the product or service the advertisements promotes.We all want to be smart about what we believe,so be smart about advertisement.Friendly AdviceHomework:Write a passage of around 100 words todescribe one PSA which impresses you mostand make comments on it,using the structure(subject,supporting details,conclusion).