外研社新视野商务英语综合教程2_U1课件

Unit 1Surveying度之往事，验之来事，参之平素，则可决之。A decision can be properly made only after taking into account the past and the future as well as usual practice.Before a product releases,a company must do a thorough survey.Q1:What truths are revealed from the above quote?Q2:What measures can you think of to help you make the proper decision?Unit 1 SurveyingUnit OverviewBy studying this unit,you are expected to:learnaboutthebasicsofmarketsurveys;knowhowtodesignaquestionnaire;knowhowtoanalyzemarketsurveyresults.Unit 1 SurveyingContentsLead-inReading AReading BListeningCommunication ProjectWritingBusiness Know-howMoral ReflectionsLead-inLead-inUnitUnit 1 Surveying 1 SurveyingModule 1 ProductionModule 1 ProductionReading AReading BListeningCommunication ProjectMoral ReflectionsWritingBusiness Know-howLook at the following procedures and tick those which belong to the business survey phase.Task 1Unit 1 SurveyingLead-inLead-inUnitUnit 1 Surveying 1 SurveyingModule 1 ProductionModule 1 ProductionReading AReading BListeningCommunication ProjectMoral ReflectionsWritingBusiness Know-howface-to-face interviewpaper questionnairemail surveysecondary market researchfocus groupsexperiments and field trialsobservationUnit 1 SurveyingList some ways of conducting business surveys.Then work in pairs and share your list with your partner.Some are given as follows to help you get started.Task 2online questionnairetelephone interviewReading Reading A AUnitUnit 1 Surveying 1 SurveyingModule 1 ProductionModule 1 ProductionReading BLead-inListeningCommunication ProjectMoral ReflectionsWritingBusiness Know-howUnit 1 SurveyingLilys Choice,a hair product company,is planning to design and launch a new hair care product.Kevin,a new comer to the R&D Department,is brushing up on the basics for successful market surveys and product designs that he learned in college.SettingReading Reading A AUnitUnit 1 Surveying 1 SurveyingModule 1 ProductionModule 1 ProductionReading BLead-inListeningCommunication ProjectMoral ReflectionsWritingBusiness Know-howStarting pointStarting pointTextUnderstanding the textDealing with languageActivity 1Focusing on GrammarActivity 2Unit 1 SurveyingGenerally speaking,business survey,product design and production are the three major steps before the release of a new product.Discuss in pairs:a)Whatactivitiesareusuallyincludedineachstep?b)Arethereanydosanddontsthatyoucanthinkofineachstep?Task 1123456Task789Reading Reading A AUnitUnit 1 Surveying 1 SurveyingModule 1 ProductionModule 1 ProductionReading BLead-inListeningCommunication ProjectMoral ReflectionsWritingBusiness Know-howStarting pointStarting pointTextUnderstanding the textDealing with languageActivity 1Focusing on GrammarActivity 2StepActivitiesDos and DontsBusinessSurveyquestionnaireinterviewdata-analysisDoreachtherightinterviewer/target(e.g.end-users,orsalespersonnel)DobepoliteandensuretheprivacyDobeawareofsomeunrelatedresponsesanddonttakethatseriouslyDontbetooaggressiveandgowithoutrestraintUnit 1 SurveyingReading Reading A AUnitUnit 1 Surveying 1 SurveyingModule 1 ProductionModule 1 ProductionReading BLead-inListeningCommunication ProjectMoral ReflectionsWritingBusiness Know-howStarting pointStarting pointTextUnderstanding the textDealing with languageActivity 1Focusing on GrammarActivity 2StepActivitiesDos and DontsProductDesignscopeofusefunctionaldescriptionproductspecificationparameterdescriptionpackingofproductsDofollowthesurveyfindingswhileatthesametime,daretobreakroutinesDomakeituser-friendlyDobespecificandconcreteDontmissorignoreanydetailsDontomitanyproblemsyouvefoundoutduringthedesigningprocessUnit 1 SurveyingReading Reading A AUnitUnit 1 Surveying 1 SurveyingModule 1 ProductionModule 1 ProductionReading BLead-inListeningCommunication ProjectMoral ReflectionsWritingBusiness Know-howStarting pointStarting pointTextUnderstanding the textDealing with languageActivity 1Focusing on GrammarActivity 2StepActivitiesDos and DontsProductionmaterialssourcingcostcalculationpriceestimationsampleproductionproducttestingmarkettry-outmassproductionDosticktothebudgetDoconducttheproducttestingandmarkettry-outbeforeeffectingthemassproductionDomaintainthequalityDokeepaneyeonthemarketandguardanycopycatsDontlaunchtheproducttoosoon,andwaituntilyouarereadyAnddontbetoolateorhesitated,otherwiseothersmaycutinandfillthemarketgapUnit 1 SurveyingReading Reading A AUnitUnit 1 Surveying 1 SurveyingModule 1 ProductionModule 1 ProductionReading BLead-inListeningCommunication ProjectMoral ReflectionsWritingBusiness Know-howStarting pointTextTextUnderstanding the textDealing with languageActivity 1Focusing on GrammarActivity 2Unit 1 SurveyingBusiness Surveys Before Product ReleaseThelaunchofnewproductsisnotaneasytaskformarketingprofessionals.Withoutresearch,therewillbealotofuncertaintyabouthowconsumerswillrespondtotheproduct.Thisiswhycompaniesdomarketsurveysbeforetheydesignandlaunchanewproduct.Reading Reading A AUnitUnit 1 Surveying 1 SurveyingModule 1 ProductionModule 1 ProductionReading BLead-