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1、Unit 1Shake Up TraditionPart1:Topicpreview Individual work:describe the following picture.What idea does it want to express?_Howtodescribeapicture1st.Focusonthemainpartofthepictureatthebeginning.Lookatthispicture.Whatcanyousee?Usefulexpressions:Thispictureshows/Thereis/thereare/Icansee2nd.Describeas
2、muchasyoucan.Usefulexpressions:Inthemiddleof/Intheforeground/inthebackground/is(color/shape/state)3rd.Trytouseyourimaginationtomake assumptions.Usefulexpressions:Ithink/believe./Maybe/Perhaps./Modalverbsofdeduction:itmust/cant/mightbe4th.Youcanalsomakesomecomments,oraddyourpersonal story.Usefulexpre
3、ssions:Itsverycute/imaginative/innovativeSuggestedversion:Thereisagoldfishswimminginalightbulb.Thebackgroundisdarkblue,makingitverymysterious.Thelightseemstobeon,butthegoldfishlooksverycozyinthebulb.Iwonderhowagoldfishcouldsurviveinalightbulbwhenpowerison.Maybeitsjustamontage.However,Ilikeitsnovelty
4、.Itscoolandinnovative.Ithinkitencouragesustothinkoutsideofthebox.Possibilityisendless.Iftheideacomestrue,Ithinkitwillbequitepopularinhomedecoration.Iwouldbuyone.Pair work:answer the following questions.Then ask your partner.Add information.YouYour PartnerDo you like to try something new and unusual?
5、Why or why not?Do you think creativity is important to college students?Why or why not?Should college education encourage innovation and creativity?Why or why not?Group discussion:work in groups and discuss the following questions.Findoutsomeexamplesaroundyouwhichshowcreativityandinnovation.Sharethe
6、mwithyourclassmates.Voteforthemostinnovativeone.Andgiveyourrationale.Part 2:Viewing and listening：Advertising Gets PhysicalVideo 1:Advertising Gets PhysicalInanageofomnipresentadvertisingandoddballmarketingtechniques,somepeoplearesellingthemostpersonalofadspace-theirbodies.AnthonyMason,CBSBusinessco
7、rrespondent,hasthestory.CBS:ColumbiaBroadcastingSystem.Getting to know the main points:Now view the video and complete the following chart with the information you get from the video.NameCourtney Van Dunk Andrew FisherAmber RaineyOccupationState where he or she livesNebraskaAssets for biddingHighest
8、 PriceHighest bidder UnknownGoing further to the details:now view the video again and fill the blanks with the information you get from the video.1.(000)Asa_attheCollegeof_,CourtneyVanDunklearnedabout_.So_,shepostedanadon_,eBay,offeringherbody_.2.(115)Thesamecompanyalsobought_and_.Weredoingsomething
9、thatpeoplenoticebecause_,becauseits_.”3.(126)In_whereadsseemtobeeverywhere,bodybillboardscouldbe_.Fornow,itmayonlybe_,butitsmaking_.4.(142)“Alotofpeopleare_whatImdoing.Sotheresstill_”.5.(208)Callit_,or_anewadvertisingage.Getting to know the main points:Now view the video and complete the following c
10、hart with the information you get from the video.NameCourtney Van Dunk Andrew FisherAmber RaineyOccupationState where he or she livesNebraskaAssets for biddingHighest PriceHighest bidderUnknownbusinessmajor$2,125 herbody NewJerseyforeheadstudent$37,375.expectantmotherSouthCarolinaherbelly+$4,000.ano
11、nlinecasinoacompanymakingsnoringpillsGoing further to the details:now view the video again and fill the blanks with the information you get from the video.1.Asa_attheCollegeof_,CourtneyVanDunklearnedabout_.So_,shepostedanadon_,eBay,offeringherbody_.2.Thesamecompanyalsobought_and_.Weredoingsomethingt
12、hatpeoplenoticebecause_,becauseits_.”3.In_whereadsseemtobeeverywhere,bodybillboardscouldbe_.Fornow,itmayonlybe_,butitsmaking_.4.“Alotofpeopleare_whatImdoing.Sotheresstill_”.5.Callit_,or_anewadvertisingage.businessmajorNewJerseymarketingherassetsinbetweenstudyingforfinalstheauctionsiteasabillboardthi
13、swomanschestthisboxersbackitsnottraditionalitsoutsideofthenormalamediaworldthefinalfrontierafadsomeasmallfortunenoveltylefttothisshockedaboutachancetogetaheadthebirthofListening to learn:youve met the following words and phrases while listening to the video.Work in pairs and try to get their meaning
14、s from the context.Then explain them in your own words.assets:_billboard:_haveabidfor_auctionoff:_fad:_novelty:_Expectantmother:_airtime:_Outsideofthenormal:_Speaking out:based on the information youve got from the video,discuss in groups the following questions:Doyouthinkhumanbodyisagoodbillboardfo
15、radvertisement?Whatarethemainadvantagesofthebodybillboardoverthenon-personalone?Andwhatarethedisadvantages?Doyouwanttomarketyourbodyassetsandmakeasmallfortunethroughit?Ifyes,whichpartofyourbodydoyouwanttoauction?Whatsyoursellingpoint?Andatwhatpricewillyousellit?Writeanadtomarketyourbodybillboard.Use
16、fulexpressionstattoo,mobile,innovative,eye-catching,environmental,non-traditional,makeasmallfortune,fad,outsideofthenormalonlyinalimitedarea,non-permanent,loweconomicefficiency,inconvenient,weirdHomework Groupdivision.(CEOandcompanyname,slogan)Writeanadtomarketyourbodybillboard(PPT,word,orPDFwithpictures,oneortwopagesisenough),handinbeforeSaturdaynightListening exercisesA.Completethefollowingone-sentencesummarieswithwhatyouhearonthetape.Summaries1.Ifpossible,youngmotherchoose_,butifnot,a_canhelp
