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1、LOGO第 1 页Chapter 1 Introduction to Electronic Commerce-教师姓名LOGO第 2 页目录页CONTENS1.1 OVERVIEW OF ELECTRONIC COMMERCE 1.2 FRAMEWORK OF EC1.3 A BRIEF HISTORY OF EC1.4 EC INFLUENCES1.5 DEVELOPMENT HISTORY OF CHINESE EC1.6 THE DEVELOPMENT TENDENCY OF CHINESE EC LOGO第 3 页过渡页TRANSITION PAGEOVERVIEW OF ELECTR
2、ONIC COMMERCE 1LOGO第 4 页Chapter 1 Introduction to Electronic CommerceOVERVIEW OF ELECTRONIC COMMERCE 01n Electronic commerce,commonly written as eCommerce or e-commerce,is the trading or facilitation of trading in products or services using computer networks,such as the Internet.Electronic commerce
3、draws on technologies such as mobile commerce,electronic funds transfer,supply chain management,Internet marketing,online transaction processing,electronic data interchange(EDI),inventory management systems,and automated data collection systems.Modern electronic commerce typically uses the World Wid
4、e Web for at least one part of the transactions life cycle,although it may also use other technologies such as e-mail.LOGO第 5 页Chapter 1 Introduction to Electronic CommerceOVERVIEW OF ELECTRONIC COMMERCE 01n E-commerce businesses may employ some or all of the following:Online shopping web sites for
5、retail sales direct to consumers Providing or participating in online marketplaces,which process third-party business-to-consumer or consumer-to-consumer sales Business-to-business buying and selling Gathering and using demographic data through web contacts and social media Business-to-business elec
6、tronic data interchange Marketing to prospective and established customers by e-mail or fax(for example,with newsletters)Engaging in pretail for launching new products and services Online financial exchanges for currency exchanges or trading purposesLOGO第 6 页Chapter 1 Introduction to Electronic Comm
7、erceNetwork level 01 Information publishing level and information transmission level02Business services level and e-commerce application level03ECs framework Public and legal regulations column01Technical standards column023 levels2 columnsLOGO第 7 页Chapter 1 Introduction to Electronic Commerce FRAME
8、WORK OF EC021.Network level Network level is the network hardware infrastructure,namely an information transmission system.It includes telecom,cable TV,wireless access,internet,VAN,WAN,LAN,intranet,extranet,Wi-Fi and WiMAX.LOGO第 8 页Chapter 1 Introduction to Electronic Commerce FRAMEWORK OF EC022.Inf
9、ormation publishing level and information transmission level Network level decides the route of e-commerce information transmission.However,information publishing level and information transmission level deal with the questions concerning how to transmit information and what information to be transm
10、itted.The most popular information publish mode is publishing information on WWW in the form of HTML or XML.Java or XML can facilitate publishing information on various network systems,various equipments and various operating system platforms.From the technical perspective,the whole process of e-com
11、merce system revolves around information publishing and transmission.LOGO第 9 页Chapter 1 Introduction to Electronic Commerce FRAMEWORK OF EC023.Business services level and e-commerce application levelBusiness services level actualizes normal online business activities and services,such as online adve
12、rtisement,online retail,online directories,electronic payment,online clients service,electronic certification(certificate Authority)and e-commerce information security.Among them CA is the most important element.Since e-commerce is the business activities conducted online and all parties involved in
13、 online business would not see each other in person,identity confirmation and security become extraordinarily important.On network level,information publishing level,information distribution level and business services level,people can realize all kinds of e-commerce applications,such as the informa
14、tion systems of supply chain management,enterprise resources planning,and client relation management,and enterprise knowledge management as well as competing intelligence activities that are conducted on the basis of the said information systems.The main parties engaging in e-commerce activities lik
15、e supplier,distributor,cooperating partners,and governments are interacting in all aspects with enterprises on this level.LOGO第 10 页Chapter 1 Introduction to Electronic CommerceClassification of EC初始期（20世纪90年代初期至中期）LOGO第 11 页Chapter 1 Introduction to Electronic Commerce Business-to-business(B2B)refe
16、rstoasituationwhereonebusinessusese-commercetomakeacommercialtransactionwithanother.Thistypicallyoccurswhenabusinessusesthecomputerandinternet:TosourcematerialsfortheirproductionprocessToacquiretheservicesofanotherforoperationalreasonsTore-sellgoodsandservicesproducedbyothersTofulfillthepaymentandconcludethetransactionswithothersB2Bisoftencontrastedagainstbusiness-to-consumer(B2C).InB2Bcommerceitisoftenthecasethatthepartiestotherelationshiphavecomparablenegotiatingpower,andevenwhentheydont,eachp
