1 高考文章分析（ 12）Vocabulary Learning: 1.underway 在进行中2.on the set of the NBC comedy Superstore在 NBC 喜剧超级商店的片场NBC: 美国广播公司（ National Broadcasting Company) 3.craft 精心制作4.post 上传5.ahead of the comedy s second-season return在喜剧第二季的回归之前6.struggle to reach young audiences努力迎合年轻观众7.turn to 求助于8.Internet followings网络追随者9.as a means of generating awareness 作为一种产生关注的方式10.seize on the strategy 利用这个策略si?mercial-skipping 跳过商业广告12.ad-blockers 广告屏蔽13.recommendation 推荐,rek?mende ? ? (?)n14.higher ratings 更高的收视率15.executive 执行官? g? zekj?t? v16.build brand awareness and reputation 建立品牌意识和声誉repj?te? ? (?)n17.online content platform网络平台18.count 拥有19.tune in 收听，收看20.review video games 评论电竞游戏21.perform magic tricks 表演魔术22.pursuit追求，爱好p?sju?t23.in the employ of 受.雇佣24.marketing push 市场推广25.decline to do 拒绝去做某事26.range from.to 从.到27.gift baskets 礼盒28.entertainment company 娱乐公司29.cast influencers 投资网络红人30.a bit of a gamble 有点像赌博g?mb( ?)l31.business model 商业模式32.show s ratings 节目收视率33.TV ratings 电视收视率34.box-office returns 票房收入名师归纳总结 精品学习资料 - - - - - - - - - - - - - - -精心整理归纳 精选学习资料 - - - - - - - - - - - - - - - 第 1 页，共 7 页 - - - - - - - - - 2 35.acting skill 演技36.take on jobs 担任工作37.both parties 双方38.the credibility of a campaign活动的可信度kred? b? l? t? 39.definitely aware 一定意识到def? n? tl? 40.be tempted with 受 . 诱惑41.fit with the image of the creator符合创造者的形象42.put on 上演长难句分析：And when Superstore gave its first public show, it did so to higher ratings than the last show of Season 1. 它确实做到了，达到了更高的收视率比起第一季Yet as social media stars consider whether to take on jobs promoting movies and TV shows, there s an important consideration for both parties: the credibility of a campaign. 但是，当网络红人考虑是否担任宣传电影或电视节目的工作时，有一个重要的考虑就是活动的可信度。
1)A new kind of production was underway on the set of the NBC comedy Superstore. Social media stars were crafting 30-second videos to post on their social media channels ahead of the comedy s second-season return. Each made sure to mention Superstore and its first public show. (2)As networks and studios struggle to reach young audiences in an increasingly fragmented ( 碎 片 化 的 ) mediamarketplace, many have turned to so-called influencersonline stars whose value is measured by the size of their Internet followings as a means of generating awareness. Advertisers are seizing on the strategy in an age of commercial-skipping and ad-blockers. Word of mouth in the digital age means messages travel faster by way of social media. The majority of consumers worldwide trust online recommendations from stars. And when Superstore gave its first public show, it did so to higher ratings than the last show of Season 1. (3)Studio and network executives say they work with influencers to build brand awareness and reputation in a more friendly way through the friend-like connections consumers feel toward the online personalities they follow. At the upper level, influencers typically have thousands of followers on social media and online content platforms and count many millions of people who tune in daily to watch them. Some do something that makes themselves look stupid in their daily routine, sharing videos of their trips to the grocery store or dinner dates. Others have built careers on performancesmaking comedy videos, reviewing video games, performing magic tricks and teaching cooking lessons, among other pursuits. (4)When in the employ of studios, their efforts can be as simple as publicizing a film or more involved attempts like the marketing push for Superstore. Entertainment companies declined to discuss how much they pay influencers. But several experts said their pay ranges from a few thousand dollars to several million. Some simply receive gift baskets instead of pay.(5)Over the last year or so, some entertainment companies have begun to cast influencers in their TV and film projects. The strategy is a bit of a gamble: It s a new business model, and questions remain about the effectiveness of using these personalities to improve a show s ratingsor help open a movie. Just how much influence the influencers have is hard to measure. TV ratings and box-office returns do not reveal what caused a viewer to tune in. 名师归纳总结 精品学习资料 - - - - - - - - - - - - - - -精心整理归纳 精选学习资料 - - - - - - - - - - - - - - - 第 2 页，共 7 页 - - - - - - - - - 3 (6) What is clear is that these personalities aren t necessarily getting the work because of their acting skills, but often because of their Internet followings. Yet as social media stars consider whether to take on jobs promoting movies and TV shows, there s an important consideration for both parties: the credibility of a campaign. “ Fans are definitely aware when they re being tempted with promotional posts,” said Zach King, a social media star who performs magic tricks. “ It has to be something that is natural and fits with the image of the creator. ”Reparagraph the whole passage and summarize each paragraph 63. Why did social media stars post short videos on their channels before Superstore s second season? （简单推断。