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10、der (OEM)Brand Holder (OEM) Distributor/End-user Distributor/End-user (Brand)(Brand) Operator (S M) Operator (S M)Ex) Digital Platform (Turkey)Ex) Digital Platform (Turkey) NTV+ (Russia), Christian TV (U.K.) NTV+ (Russia), Christian TV (U.K.) PDMC (Taiwan) PDMC (Taiwan) Operator (L)Operator (L) Ex)
11、BskyB (U.K.), Canal + (France) Ex) BskyB (U.K.), Canal + (France) DirecTV (USA,Satellite) DirecTV (USA,Satellite) TCI (USA,Cable) TCI (USA,Cable) (H)(H)(H)(H)(V)(V)(V)(V) Market segmentation Market segmentation Market segmentation Market segmentation Market players Market players Market players Mark
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13、 Amstrad Thomson, Panasonic, GI, SA Thomson, Panasonic, GI, SA(H)(H)(H)(H)(V)(V)(V)(V)A AD DC CB BB BA AC CD D http:/ http:/ 192. 2. 2-6. 2-6. 2-6. 2-6. Market Growth RateRelative Market Share (1.0)30%30%2.02.05% 5% StarsQuestionmarksCash cowsDogs15% 1 1 2 2 3 3 4 420012001()(%) (%)20032003()(%) (%)
14、0.50.5 BCG MatrixBCG MatrixBPMBPM(Business Portfolio Management)(Business Portfolio Management) http:/ http:/ 202. 2. 2-6. 2-6. 2-6. 2-6. Business Positioning Business Positioning 1-4 DB Contents MBC/SBSAuctionSky LoveSEROME CALL/SEROME NETSEROME Community/ ( : ) http:/ http:/ 212. 2. 2-7. 2-7. 2-7.
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16、 ConaxCrytoworks, NDS, Conax ASIC ASIC ASIC ASIC : : : : ( ( ( (), ), ), ), LSI LOGIC(LSI LOGIC(LSI LOGIC(LSI LOGIC() ) ) ) ( : ) http:/ http:/ 232. 2. 2-8. 2-8. 2-8. 2-8. 200120012003200320052005 1 2 3 4 DB(+) http:/ http:/ 242. 2. 2-8. 2-8. 2-8. 2-8. : : : http:/ http:/ 252. 2. 2-9. 2-9. 2-9. 2-9. 2001. 2. 2001. 2. : : 0 0 2001. 12. 2001. 12. : : 000012 1 21, 01, 01, 01, 01, 01, 01, 01, 02 22 22 22 22 22 22 22 2q. . q. . q. . q. . q. . q. . http:/ http:/ 262. 2. 2-9. 2-9. 2-9. 2-9. 2001. 2. 20
