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1、阅读理解二轮选练（1）阅读下面短文，掌握其大意，从每题所给的A、B、C、D四个选项中，选出最佳选项。Youre in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation: “I cant believe ita Lorenzo Bertolla!They are almost impossible to find. Isnt it beautiful? And its a lot cheaper than
2、the one Sara bought in Rome.”They leave and you go over to see this incredible sweater. Its nice and the price is right. Youve never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So, you buy it. You never realize that those young women are employees of an advertis
3、ing agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes. Every day we notice what people are wearing, driving and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover marketing. Companies from Ford to Nike
4、 are starting to use it. Undercover marketing is important because it reaches people that dont pay attention to traditional advertising. This is particularly true of the MTV generationconsumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they dont trust
5、 ads. So advertising agencies hire young actors to “perform”in bars and other places where young adults go. Some people might call this practice deceptive (骗人的), but marketing executive Jonathan Ressler calls it creative. “Look at traditional advertising. Its effectiveness is decreasing.”However, on
6、e might ask what exactly is “real” about of young women pretending to be enthusiastic about a sweater? Advertising executives would say its no less real than an ad. The difference is that you know an ad is trying to persuade you to buy something. You dont know when a conversation you overhear is jus
7、t a performance. 1. The two attractive young women were talking so that they could_.A. get the sweater at a lower price B. be heard by people aroundC. be admired by other shoppers D. decide on buying the sweater2. Lorenzo Bertolla is_.A. a very popular male singer B. an advertising agencyC. a clothi
8、ng company in Rome D. the brand name of a sweater3. Which of the following can be inferred from the passage?A. The two girls are in fact employed by the Lorenzo Bertolla Company. B. The MTV generation tends to be more easily influenced by ads. C. Traditional advertising is becoming less effective be
9、cause its too direct. D. Undercover marketing will surely be banned soon by the government. 4. Which of the following would be the best title for the text? A. Two Attractive Shoppers B. Lorenzo Bertolla SweatersC. Ways of Advertising D. Undercover Marketing【参考答案】14、BDCD 【广东省2012届高三考前冲刺卷(五)】 CMany ye
10、ars ago，when I was fresh out of school and working in Denver，I was driving to my parents home in Missouri for Christmas.I stopped at a gas station about 50 miles from Oklahoma City，where I was planning to stop and visit a friend.While I was standing in line at the cash register(收款台)，I said hello to
11、an older couple who were also paying for gas.I took_off，but had gone only a few miles when black smoke poured from the back of my car.I stopped and wondered what I should do.A car pulled up behind me.It was the couple I had spoken to at the gas station.They said they would take me to my friends.We c
12、hatted on the way into the city，and when I got out of the car，the husband gave me his business card.I wrote him and his wife a thankyou note for helping me.Soon afterward，I received a Christmas present from them.Their note that came with it said that helping me had made their holidays meaningful.Yea
13、rs later，I drove to a meeting in a nearby town in the morning.In late afternoon I returned to my car and found that Id left the lights on all day，and the battery was dead.Then I noticed that the Friendly Ford Dealershipa shop selling carswas right next door.I walked over and found two salesmen in th
14、e showroom.“Just how friendly is Friendly Ford？”I asked and explained my trouble.They quickly drove a pickup truck to my car and started it.They would accept no payment；so when I got home，I wrote them a note to say thanks.I received a letter back from one of the salesmen.No one had ever taken the ti
15、me to write him and say thank you，and it meant a lot，he said.“Thank you”two powerful words.Theyre easy to say and mean so much.36The author planned to stop at Oklahoma City _.Ato visit a friendBto see his parentsCto pay at the cash registerDto have more gas for his car37The underlined words “took off” in Paragraph 2 mean “_”Aturned off Bmoved offCput up Dset up38What happened when the author found smoke coming out of his car?AHe had it pulled back to the gas station.BThe couple sent him a business card.CThe couple offered to help him.DHe called his friend for help.39The batte
