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1、This information is confidential and was prepared by Bain & Company, Inc. solely for the use of our client; it is not to be relied on by any 3rd party without Bains prior written consent.Knowledge Management at BainMost executives are not happy with KM“How Satisfied Are You with Each Management Tool
2、?”“How Good is Each Management Tool at Getting Financial Results?Source: Bain Management Tools & Techniques Survey (2001)2Why KM Often FailsiNot enough thought before technologyiNot properly defining KM for the organizationiViewing KM as a separate function, versus just a part of business strategyiM
3、isguided focus on people and process 3Bain has created a leading KM capabilityiA good strategy for content creation and capture-Focused, high value investments in intellectual capital-Deep mining of ongoing learnings from projectsiThe GXC - a great KM system-Classification/taxonomies-Integration of
4、internal and external content-Integration of learning and knowledge-Powerful searchiA lean, value-added KM team that -makes the process work-fits into existing company structuresiA culture of sharing, not hoarding-Tacit-Codified4Why KM matters to consulting firmsiTwo core assets: people and reputati
5、oniOur “product” is intangibleiGlobal business, but with local differencesiPartnerships, not hierarchiesNature:iGeneric frameworks and data are commoditizingiIndustry life cycles shrinkingiMore MBAs, low entry barriers competition!iGlobal service is requiredTrends:“Knowledge” is a critical capabilit
6、y for consulting firms 5Knowledge example in consultingYoure working in the PC IndustryDataKnowledgeiMarket sizeiMarket shareiCompetitor pricesA commodityiThe best way to segment the consumer marketiHow to streamline the supply chainiImpact of supplier consolidation on OEMsA differentiatorWorld clas
7、s KM programs manage & share both6Overview of Bain and CompanySan FranciscoMexico CityBostonTorontoChicagoMoscowRomeMunichMilanBrusselsLondonTokyoSeoulHong KongSingaporeSydneyDallasParisZurichBeijingAtlantaLos AngelesMadridStockholmJohannesburgSao PauloNew Yorki26 offices, working in 9 languagesiOve
8、r 2,500 consulting staff, “generalist” modeliStrict conflict and sharing standards7Many KM failures over our first 26 years(1973-83)“Word of Mouth”(1983-93)“Experience Center”(1993-99) “BRAVA”iMany attempts at KM over our first 25 yearsiBut none worked. Examples of our everyday pain-Proposals still
9、kept by each partner requiring email and fax-Research tools werent sufficient to do the job-Our “best” work was still in -We still depended on word of mouth to find experts -We redid the same work multiple times each year8Bains approach for getting it rightCreateCaptureOrganizeTransferUseBusinessstr
10、ategyKM ObjectivesiDefine KM for the companyiDefine your content strategy, and what needs to be created to support your strategyiDetermine how to capture (e.g., format, timing)iOrganize and classify knowledge based on the business “view of the world”iDetermine best modes for Transferring and sharing
11、 knowledgeiEnsure formats and access (e.g., IT) make use as easy as possibleKey elements of KM:9The objectives of KM for BainWhat Its NotiAdvance the scienceiBecome famous authorsiFancy portalsiDocument managementWhat It IsiProvide our staff with the tools and skills to developiEnable our consulting
12、 staff to work better and faster - selling to new clients - starting up work - “cracking the case” iApply Bains best global insights and approaches - No “re-inventing the wheel”Drive client results10Bains knowledge is centered around our case teamsKnowledge “Needs”iBains point of view on the industr
13、y and case topiciGreat examples and approachesiAccess to internal expertsiExternal Research Knowledge “Outputs”iNew industry insightsiNew approaches (and solutions) to problemsiUpdate to Bains point of viewiInsights on managing the case and clientClient DevelopmentCase Start-upIn-Depth Work & Recomm
14、endationsImplementation(Partner)(Partner, Manager and team)(1-3 weeks)(1-2 weeks)(1-6 months)(6 months +)11Our content strategyiMajor research databasesiTop external data sourcesExternal contentBains case & people experienceiSanitized summaries of every client projectiStaff profiles & expertiseiFor
15、“tacit” sharingCodified BaininsightsiBains critical IP-Industry verticals-Capability areasi“Reusable” formatsiShort shelf lifeTools and skillsiBains core global toolkitiEmbedded in our staff training programsiLong shelf life12The BVU and GXCExternal contentBains case & people experienceCodified Bain
16、insightsTools and skillsBVU 1.0Launched 1999GXC 1.0launched 2000GXC 2.0BVU 2.0Launched October 200213GXC 2.0 home page14Additional screen shots removed due to sensitivity1510 industry pages on the GXC16Presentations are in an easy-to-use, web-based format17Bain Virtual University18BVU video modules19New External Sources Page speeds upyour research20The GXC has changed the way Bain works“Thanks to the GXC, I was able to pull together a preez on the impact of a proposed merger in the internet spac
