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1、Assessment of JD mall and TaobaoArisa 李佳佳 013411233AbstractIn this paper I will assess the two groups presentation .They are JD and Taobao . Personally, the two groups performance should scored credit because they introduced the website both from the background of the website, business model, produc
2、t strategy, price strategy aspects and proposed the problems of the enterprises business model, which reflect actual problems of both enterprises. My work is to make some addition of their analysis .mainly on the profit model and business model. Because to achieve the strategy of the two companies (
3、to maximize the trading volume and monopoly the e-business market in china), these two sub-strategy is essential while the two groups did not analysis them perfectly.Values of my workTo evaluate the two e-business*s business model and give my suggestions to improve the existing business model .then
4、give personal proposal about the taobao s self logistic system and JDs self payment platform. All of these can help readers understand the strategies of the taobao and JD mall comprehensively.Summaries of the two groups presentations :Firstly ,the two groups introduced the background of the two webs
5、ites .they are the Chinese top Online retailers and established in china in around 2000,which are in 1998(JD) and 2003(taobao ) respectively. At that time the internet just set up in china.TaobaoTaobao founded by Alibaba company. It has created miracle in the Internet e-commerce enterprises. Its use
6、r groups tend to consumers, or a daily operation more by consumers to dominate the taobao . Ali Wangwang, Alipay are the major power41 weapon of taobao . The most characteristic should be Ali Wangwang this instant messaging software, contact or message to the buyers and sellers are very convenient.
7、In addition to Alipay for the buyer to provide payment guarantee, buyers in the purchase of more without any menace from the rear. That is the beginning of the creation is regarded as the most successful domestic network investment projects, in addition to creatively launched the pay treasure produc
8、ts, will risk network transactions is reduced to a minimum, but also to carry out all-round cooperation with ICBC, China Merchants Bank, improve the individual transactions online payment platform.Apart from alipay and ali wangwang, the features of taobao are Free strategy, membership.JD mall(360 bu
9、y Jingdong )As the largest market of B2C 3C products (computer, communication and consumer electronics )online shopping China professional platform, 360buy JD mall in traffic, click through rate, sales and industry visibility and influence, all come first on the list in the domestic 3C online shoppi
10、ng platform.The features of JD mall are including cheaper price , immediate sells channel, by cresting new consumption habit for promoting.In conclusion taobao which is a platform to win, to rely on its huge ecological chain with the vertical B2C for the market. While JD mall is more fight in isolat
11、ion. In the purchase of goods, inventory and delivery, customer service areas should bear the responsibility.JD mallTaobaoCEODONG QIANG LIUYONG ZHANGBusiness modelB2CC2C, B2CPaymentOnline payment, third party payment, cash on delivery, the post office remittancethird party payment(Alipay)Product3C p
12、roducts and daily necessitiesThe range of productsFeature services5-days after-sell security DIY installed service door-to-door service price protect service commoditygenerationservice360 degree video display serviceinstant auction shipping evaluation system Charges get advance only. The actual char
13、ges will be accordingly at cost.Provide 100% quality assurance products7 days no reason to return after sale serviceTo provide purchase invoices and shopping cash integral servicesThe above are the main content of the two website presented by the two groups. Personally both of them have done a good
14、job .But maybe they can do some improvement in the following aspects .Profit modelFor taobao the main source of income or with advertising revenue. Besides, there is charging bail.From taobao profit model point of view, Taobao through sharing taobao over 56000000 members, and high-quality goods, 7 d
15、ays no reason to return service and shopping integral activities to attract high-end consumer network. At the same time, taobao to bring better safeguard to the business domain of business. But adding Taobao and the use of Taobao business services are required to pay a certain cost. First of all bus
16、inesses to join Taobao business domain to the third party to pay a RMB 198 fee information confirmation, used to check the users identity information. Secondly, according to the level of service and use the shop, pay different fees and deposit. The Taobao merchants are divided into three classes, each class to enjoy the service is different, pay service fees are different accordingly. Taobao shop will b
