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1、Interbrand 2010年全球最佳品牌100强排行榜2010年排名品牌名称国家行业2010品牌价值美元（百万）1可口可乐COCA-COLAUnited States饮料70,4522IBMUnited States商业服务64,7273微软MICROSOFTUnited States电脑软件60,8954谷歌GOOGLEUnited States互联网服务43, 5575通用电气GEUnited States多元化业务42,8086麦当劳MCDONALDSUnited States餐厅33,5787英特尔INTELUnited States电子32,0158诺基亚NOKIAFinland
2、电子29,4959迪士尼DISNEYUnited States媒体28,73110惠普HPUnited States电子26,86711丰田TOYOTAJapan汽车26,19212梅赛德斯-奔驰MERCEDES-BENZGermany汽车25,17913吉列GILLETTEUnited States快速消费品23,29814思科CISCOUnited States商业服务23,21915宝马BMWGermany汽车22,32216路易威登LOUIS VUITTONFrance奢侈品21,86017苹果APPLEUnited States电子21,14318万宝路MARLBOROUnited
3、States烟草19,96119三星SAMSUNGSouth Korea电子19,49120本田HONDAJapan汽车18,50621H&MSweden服装16,13622甲骨文ORACLEUnited States商业服务14,88123百事PEPSIUnited States饮料14,06124美国运通 AMERICAN EXPRESSUnited States金融服务13,94425耐克NIKEUnited States运动产品13,70626SAPGermany商业服务12,75627雀巢咖啡NESCAFSwitzerland饮料12,75328宜家IKEASweden家具12,48
4、729摩根大通JP MORGANUnited States金融服务12,31430百威BUDWEISERUnited States酒12,25231UPSUnited States运输11,82632汇丰银行HSBCUnited Kingdom金融服务11,56133佳能CANONJapan电子11,48534索尼SONYJapan电子11,35635家乐氏KELLOGGSUnited States快速消费品11,04136亚马逊AMAZON.COMUnited States互联网服务9,66537高盛GOLDMAN SACHSUnited States金融服务9,37238任天堂NINTEN
5、DOJapan电子8,99039汤姆森路透THOMSON REUTERSCanada媒体8,97640花旗CITIUnited States金融服务8,88741戴尔DELLUnited States电子8,88042飞利浦PHILIPSNetherlands电子8,69643EBAYUnited States互联网服务8,45344古驰GUCCIItaly奢侈品8,34645欧莱雅LORALFrance快速消费品7,98146亨氏HEINZUnited States快速消费品7,53447埃森哲ACCENTUREUnited States商业服务7,48148ZARASpain服装7,468
6、49西门子SIEMENSGermany多元化业务7,31550福特FORDUnited States汽车7,19551高露洁COLGATEUnited States快速消费品6,91952摩根士丹利MORGAN STANLEYUnited States金融服务6,91153大众汽车VOLKSWAGENGermany汽车6,89254黑莓BLACKBERRYCanada电子6,76255MTVUnited States媒体6,71956法国安盛AXAFrance金融服务6,69457雀巢NESTLSwitzerland快速消费品6,54858达能DANONEFrance快速消费品6,36359富
7、士施乐XEROXUnited States电子6,10960肯德基KFCUnited States餐厅5,84461雪碧SPRITEUnited States饮料5,77762阿迪达斯ADIDASGermany运动产品5,49563奥迪AUDIGermany汽车5,46164雅芳AVONUnited States快速消费品5,07265现代HYUNDAISouth Korea汽车5,03366雅虎YAHOO!United States互联网服务4,95867安联保险ALLIANZGermany金融服务4,90468西班牙国际银行SANTANDERSpain金融服务4,84669爱马仕HERMS
8、France奢侈品4,78270卡特彼勒CATERPILLARUnited States多元化业务4,70471舒洁KLEENEXUnited States快速消费品4,53672保时捷PORSCHEGermany汽车4,40473松下PANASONICJapan电子4,35174巴克莱银行BARCLAYSUnited Kingdom金融服务4,21875强生JOHNSON&JOHNSONUnited States快速消费品4,15576蒂芙尼TIFFANY&COUnited States奢侈品4,12777卡地亚CARTIERFrance奢侈品4,05278杰克丹尼JACK DANIELSU
9、nited States酒4,03679酩悦MOT & CHANDONFrance酒4,02180瑞士信贷集团CREDIT SUISSESwitzerland金融服务4,01081壳牌SHELLNetherlands能源4,00382VISAUnited States金融服务3,99883必胜客PIZZA HUTUnited States餐厅3,97384GAPUnited States服装3,96185科罗娜CORONAMexico酒3,84786瑞银集团UBSSwitzerland金融服务3,81287妮维雅NIVEAGermany快速消费品3,73488ADOBEUnited State
10、s电脑软件3,62689斯米诺SMIRNOFFUnited Kingdom酒3,624903MUnited States多元化业务3,58691法拉利FERRARIItaly汽车3,56292JOHNNIE WALKERUnited Kingdom酒3,55793喜力HEINEKENNetherlands酒3,51694苏黎世金融服务集团ZURICHSwitzerland金融服务3,49695阿玛尼ARMANIItaly奢侈品3,44396兰寇LANCMEFrance快速消费品3,40397星巴克STARBUCKSUnited States餐厅3,33998哈雷戴维森 HARLEY-DAVID
11、SONUnited States汽车3,28199金宝汤CampbellsUnited States快速消费品3,241100巴宝莉BURBERRYUnited Kingdom奢侈品3,110Interbrand 20102009年全球最佳品牌100强排行榜2010年排名2009年排名品牌名称国家行业2010品牌价值美元（百万）2009品牌价值美元（百万）品牌价值增减幅度（单位：%)11可口可乐COCA-COLAUnited States饮料70,45268,7342%22IBMUnited States商业服务64,72760,2117%33微软MICROSOFTUnited States电
12、脑软件60,89556,6477%47谷歌GOOGLEUnited States互联网服务43, 55731,98036%54通用电气GEUnited States多元化业务42,80847,777-10%66麦当劳MCDONALDSUnited States餐厅33,57832,2754%79英特尔INTELUnited States电子32,01530,6364%85诺基亚NOKIAFinland电子29,49534, 864-15%910迪士尼DISNEYUnited States媒体28,73128,4471%1011惠普HPUnited States电子26,86724,09612%118丰田TOYOTAJapan汽车26,19231,330-16%1212梅赛德斯-奔驰MERCEDES-BENZGermany汽车25,17923,8676%1313吉列GILLETTEUnited States快速消费品
