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1、Football 2018Marketing Information PackSeptember 2017 2017 TCC Global NV. All rights reserved2Russia 2018 will be HUGESingaporeans are mad about footballBrazil, 2014: 2.7 million views in Singapore, even though it aired at 3 amRussia will air in prime time with the earliest games kicking off at 10 p
2、m.The games themselves run from Jun 14 to July 15.But TCC research shows that interest starts to leap from mid May. (Google searches)And May will see the finals of the English Premier League, the FA Cup, The Europa League Cup and The European Champions League Cup . Singapores 4 most watched football
3、 tournaments. Football will dominate consumer attention for 2 months.It will drive supplier funding for instore events and it can propel your sales. 3Misperceptions and InsightsFootball is watched by young single menFIFA and Singtel data show 40+% of the audience was women in 2014 and this figure sh
4、ould increase with the better viewing time. Singtel believes families & kids will also be higher this time)Sources: World Cup Asian Audiences, Alice Donaldson, Exponential Interactive, Mumbrella AsiaJC Decaux: world Cup 2014Its a time to push beer and salty snacks for menSingapores football fans are
5、 surprisingly upmarket, seeking quality brands and family products, some with an international element. E.g., theyre 9 times more likely to buy wine than beer and 6 times more likely to buy products for children (because of the high female element.)Promotions should focus on the teams.No, research s
6、hows the affiliations and interest lie with favourite players not favourite teams. So promotions with players can be critical. Fun licenses is the other area that historically is very successful. Conclusion: The World Cup is a broader marketing opportunity than is usually recognized and the keys are
7、 players and licenses.44 Key Trends1.Shopper affiliations lie with players and the sport in Singapore, not a national team (unlike in Europe or other areas where the local team is in the competition.) TCC has gained the rights to images of 50 of the worlds top players: all the main countries, most o
8、f the top stars. Particularly focused on EPL and Bundesliga stars, who are by the best known in Singapore. (Singtel data cited in Mumbrella Asia)2. Cards and stickers are the most popular, collectible and motivatingThe most popular collectibles today are still cards and stickers. However the demogra
9、phic has changed with up to 40% of the collectors being female. 3.Digital has taken opportunities to a new level4.No supplier funding restrictions Each of the TCC campaigns is free of the normal World Cup supplier funding restrictions.5TCC can meet your needsPrograms that fit your strategyGiant bran
10、d attributes include a focus on families and kids, healthy eating and being active. Several of the TCC programmes are specially designed to reinforce those values.(also, one of the key strengths of Cold Storage is its international range, and few events offer a better opportunity to identify with ot
11、her countries and cultures.) All visuals are subject to changeCampaign 1Product options7Physical ProductsSolution 1Album & stickersDigitalPlay Like A Champ AppLearn to improve your skills with the bespoke PLAC AppFantomCollect your players digitally tooThis concept has 4 different options for you to
12、 choose from or combine, including both physical and digitalSolution 2Album & Jumbo CardsE.g. Jumbo Cards & Album with Play Like A Champ app. Player listSome of the players already in the collection8*List correct as of 06.09.2017Jaime RodriguezColumbia Top scorer at the last World CupManuel GotzeGer
13、many Scored winning goal in last World Cup finalManuel NeuerGermany Captain of last World Cup winning team Radamael Falcao ColumbiaLukasz Piszczek Poland Kevin de Bruyne BelgiumManuel Lanzini Argentina David LuizBrazilMichael Jedinak Australia Harry KaneEnglandWilfred Zaha Ivory Coast Olivier Giroud
14、FranceGary Cahill England Shinji KagawaJapanThomas Muller Germany Diego Costa SpainAlex Iwobi Nigeria Juan MataSpainMuhamed Elneny Egypt Gareth BaleWalesJan Vertoeghen Belgium Andre SilvaPortugalSami Khedira Germany Top playersCovering all the main countriesMany from English Premier League Solution
15、1: Stickers9Album chapters to include: control, dribbling, passing, shooting, tackling, heading, goal keeping, ball skills, penalties, free kicks StickersAlbumFlow wrapped sachetsSolution 2: Jumbo Cards10Album chapters to include: control, dribbling, passing, shooting, tackling, heading, goal keepin
16、g, ball skills, penalties, free kicks Jumbo Cards, front and back, with skills on obverse, career statistics and game playAlbumFlow wrapped sachetsDigital App (with Cards or Stickers)Be the Star! Then learn the football skills Or challenge your friends! Activates through QR codes which unlock different football skills Be the Champ pick a face, gender, skin, hair, eyes and uniform to be your or your favourite player. With each new card you scan you avatar demonstrates new skills You can also chal
