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1、单击此处编辑母版副标题样式琶洲国际会展中心周丹1单击此处编辑母版标题样式琶洲国际会展中心a preliminaryanalyze to Pazhou International Exhibition Center优劣势分析之我见5 partsADVANTAGEEG:China Inport & Export Fair4123BACKGROUND SHORTAGE 5Personal conclusion琶洲国际会展中心周丹Pazhou International Exhibition Center-the crown of Chinas mice industryllocated in Paz
2、hou Island in southeast part of Guangzhouluniquely designed in a beautiful environment.lfunctional meeting, exhibition and commercial negotiation are united in this exhibition centre1琶洲国际会展中心周丹Pazhou International Exhibition Centerdatal1：largest exhibition center in Asia（data by 2006）l4 billion yuan
3、：the first phase of the project l395,000 square meters :total square（first phase of the project )l3 floorl16 Exhibition halll160,000 square metersl：Exhibition halll10,200: boothl30,000 :people dining （亚洲最大会展中心，总建筑面积39.5万平方米,会展中心首期投资40亿元，占地43万平方米，总建筑面积39.5万平方米，拥有三层共16个展厅，展厅总面积16万平方米，有国际标准展位10200个，有能满
4、足30000人同时用餐的服务设施。 ）1琶洲国际会展中心周丹glimpses（掠影）1modern,magnificent exhibition hall琶洲国际会展中心周丹Four areathe exhibition center contains 4 areas:lGreen beltslExhibition halllMain squarelQinshui Park（展览中心由绿化带、展览厅、广场、亲水公园四部分组成）1琶洲国际会展中心周丹Green belts1琶洲国际会展中心周丹Exhibition hall:3 parts1琶洲国际会展中心周丹Main square1琶洲国际会展
5、中心周丹Qinshui Park1琶洲国际会展中心周丹Pearl river pedestrian street(珠江散步道）lLaying 46 escalator ,16 Sightseeing escalator ,29 lifts (铺设了自动扶梯46条、水平观光扶梯16条以及垂直升降电梯29台）1around the center琶洲国际会展中心周丹van line（货车专用道 ）lfour directions around the centerlMore than ten meters wide (东西南北各个方向分布着数 条10余米宽的货车专用道)1around the cen
6、ter琶洲国际会展中心周丹advantageanalysis2琶洲国际会展中心周丹logistics (巨大的物流量）lTotal project:800,000 squaremeters (总规划占地80万平方米)2琶洲国际会展中心周丹passenger（庞大的人流量）l50，000 passengers daily，The majority of them come from the islandl（日均客流量5万人次，绝大部分人来自岛外）2琶洲国际会展中心周丹 l巨大的物流量 progressive transportation (先进的交通体系)l庞大的人流量2琶洲国际会展中心周丹pr
7、ogressive transportation marine transportation 海上运输 outside land transportation 陆上交通 air transportation空中交通 Pearl river pedestrian street珠江步行街 inside van line 货车专用道2琶洲国际会展中心周丹marine transportationlThe Nansha Port, WhampoalShenzhen yantian port,Hong Kong tsing yi terminallClose contact with the world
8、 （就近有南沙港、黄埔港，远的有深圳盐田港，甚至香港青衣码头，与世界联系紧密。） 2琶洲国际会展中心周丹 land transportationlsubway (Guangzhou) 7 lines 236KM total length2琶洲国际会展中心周丹 land transportationlrailwayGuangzhou railway station is one of the most important national railway hub, link the whole country by hundreds of lines (广州火车站是全国重要的铁路枢纽，通过上百条
9、线路联结全国。)2琶洲国际会展中心周丹air transportationGuangzhou baiyun international airport（新白云国际机场）l the biggest international airport in Southern China l more than 110 routes（大陆南方最大的国际航空港，已开通航线110多条，通达国内外100多个城市）2琶洲国际会展中心周丹government supportlbiggest import & export centerlCommodity covered the whole country as we
10、ll as southeast Asia, Europe, America and other placesl lExhibition economy has become the engines of guangzhou economic development l (广州为全国最大的内贸及分销中心，商品覆盖全国和东南亚，欧美等地区。而会展业对贸易的带动有极其重要的影响。目前，会展经济已经成为广州经济发展的引擎。2琶洲国际会展中心周丹Policy about MICE IndustryPLAN:in 35 years: become the convention and exhibition
11、 center in Asiain 1020 years: become the convention and exhibition center in the world(广州计划35年，成为亚洲会展中心城市；未来1O20年，成为世界会展中心城市)琶洲国际会展中心周丹E.G:China Inport & Export Fair3琶洲国际会展中心周丹lnamed in chinese:广交会begin in 1957， 2 times a year(April and October)lComprehensive international trade eventlthe highest le
12、vel, the biggest scale, the most kinds of goods and exhibitors lbringMore than 6 billion yuan gainslto Guangzhou （广交会是中国历史最悠久、规模最大、商品种类最全、到会客商最多、成交效果最好的综合性国际贸易展会，一年分两届举行，成交总额一般贸易出口总额的四分之一。 每年两届广交会可为广州带来60多亿元的收益）China Import & Export Fair (中国进出口商品交易会）3琶洲国际会展中心周丹data of the 109th session China Import
13、& Export Fairl207,000 buyers -3.9% growth in all -21.4% growth in ASEAN and BRIC countrieslExport transactions are on the rise -1.02 billion dollars ( 3.5% growth) to European market -430 million dollars ( 12.4% growth) to the US. market -130 million dollars ( 3.7% growth) to Japanese market广交会采购商到会
14、20.7 万人，比第108 届增长3.9%。新兴市场采购商增长较快，东盟和金砖国家均增长21.4%。对所有市场出口成交均有所增长。欧洲市场成交 10.2 亿美元，比上届同期增长3.5%；美国市场成交4.3 亿美元，比上届同期增长12.4%；日本市场成交1.3 亿美元，比上届同期上升3.7%。3琶洲国际会展中心周丹l 15th October 2011 -4th November 2011 l 24,000 company and enterprise the 110th sessionChina Import & Export Fair3琶洲国际会展中心周丹 琶洲国际会展中心周丹shortag
15、e琶洲国际会展中心周丹Q1 the low land capacity rate (土地容积率过低) most of the land capacity rate is between 1.5-1.8（as comparison，Shanghai is below 1.0)(土地容积率在1.5-1.8 之间，与大都市土地集约利用高强度开发有较大的矛盾。)4琶洲国际会展中心周丹Q2lack of supporting service （配套设施缺乏）l transportation、Catering industry、 recreation facilities are seriously in
16、sufficient. lbusiness, hotel, logistics, catering, entertainment and leisure facilities near the exhibition center needs to be developedl (会展中心等场馆在货运、餐饮、休闲设施等方面严重不足。周边的商业、酒店、物流、餐饮、娱乐休闲等配套设施有待开发)4琶洲国际会展中心周丹Q3Drainage facilities is not perfect （排水设施不完善） the Drainage facilities in Pazhou is as to perfect，it may raise water pollution problems in Pazhou as well as the site environment problem该地区排水设施不完善，容易造成“水浸街”，影响场馆周边环境问题及琶洲水资源问题4琶洲国际会展中心周丹CountermeasureslPromote the land functions and planning a
