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1、AbstractThe emerging discipline of intercultural communication developed in anuncontemplated speed, people are paying more and more attention to the effectivenessof intercultural communication. However, cultural differences have largely influencedthe intercultural communication. Intercultural commun
2、ication is based on the conceptof cultural differences, which refers to the communicative activities of human beingsin different cultural contexts. Cross-cultural communication ability not only refers tothe transition of words between different languages, but also allows one of the twoparties to und
3、erstand the intentions of the other party in the process of this conversion,meanwhile avoids contradictions and conflicts arising from different culturalbackgrounds, thus achieving communicative purposes. In the context of theincreasingly frequent exchanges between China and the West, having a certa
4、inintercultural communication ability is the basic demand of enterprises for talents. It isclear that the cultural differences have a significant effect on interculturalcommunication, which is the key to improving intercultural communication ability.This paper analyzes the differences between China
5、and the West in terms of historyand traditions, religious beliefs and educational backgrounds by explaining thereasons for the differences between China and the West; examples of these differencesperformed in intercultural communication are listed; the comparations of otherrelevant studies, as well
6、as the similarities and differences of them show thatunderstanding the cultural differences is the basis for intercultural communication andimproving the effectiveness of it.Key words: Intercultural communication; Chinese and Western Culture; DifferencesOutlineone of the fundamental principles of in
7、tercultural communication.III. Differences in Intercultural CommunicationB. Aspects of the Differences5. Business ContactsCultural differences often lead to cross-cultural conflicts between businessoperators and managers from different cultural backgrounds, leading to failure ofcross-cultural commun
8、ication and management in sino-foreign business cooperation.Culture guides peoples behavior in society, and also influences the development offoreign business activities. By joining the World Trade Organization, the economicligament between China and the world will be tighter and tighter. Foreign en
9、terpriseshave come to China to carry out business activities, meanwhile Chinese enterprisesplan to do the same thing. The cultural differences will be as a responding to theeconomic operation of international commerce. To understand these culturaldifferences and their impact on international busines
10、s activities is a problem thatChinese enterprises must pay attention to and be worth studying in the interculturalinternational economic activities.Firstly, principles and details. At the negotiating table, the Chinese prefer toreach an agreement on the principles and common interests to be observed
11、 by both thebuyer and the seller. The purpose is to seek the basis of bilateral cooperation and thepossibility of long-term cooperation, so they usually follow the overalldecision-making method of first talk about the principle, then talk about the details.The first step in communication is that the
12、 frame of principles. Once the principle isdetermined, it will be firm and unyielding, and in the handling of specific details, itshows great flexibility. The “first big then small approach is one of the mostobvious features of the Chinese way of negotiating, which is influenced by Chineseculture. N
13、evertheless, influenced by linear thinking and analytical methods,westerners attach importance to the logical relationship between things and pay moreattention to details first, principles later. As a result, they rarely spend much timediscussing big issues such as principles in the early stages of
14、negotiations. For morecomplex negotiations, negotiators from the west usually adopt the sequentialdecision-making method, that is, the contract terms are discussed item by item, andthe final agreement is the sum of a series of small agreements.Secondly, friendship. For many American negotiators, the
15、 sole purpose ofnegotiating a deal is to make an economic profit. They are pragmatic and believe thatwhat matters is the business negotiations themselves, not the people involved. It takestime, energy, and the right conditions to establish personal relationships betweennegotiators. This is not appro
16、priate for Americans who value efficiency. Whennegotiating, Chinese people pay much attention to the relationship with the object ofnegotiation with acquaintances, and sometimes even find it difficult to negotiate withacquaintances. Because in many business situations, when personal relationships areinvolved, many additional requirements can ensue, which not only
