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1、Corporate KPIs of HMGCHMGC HR ProjectConfirmed2Methodology and Rationale of Developing Corporate KPIsCorporate KPIsBusiness Strategies of HMGCBusiness ObjectivesKEY Activities Corporate KPIsDept. ResponsibilitiesGlobal KPIs guideBest PracticesBOTTOM-UPTOP-DOWNDeveloping Corporate level KPIs based on
2、 organizations business strategiesDouble check, optimize Corporate KPIs to support top-down wayDept. ResponsibilitiesDept. ResponsibilitiesDept. Responsibilities3Process of developing corporate level KPIs of HMGCFollowing the SMART principles of developing KPI aligned with business strategies of HMG
3、C, taking the top-down way to cascade business strategies to specific corporate KPIExplore new business model locallyCreate value addedOptimize and improve supporting and service capabilities to subordinaries Sales volume reached to 1 million up to Year 2010Business objectivesPerformance IndicatorPe
4、rformance IndicatorStrategies of HMGCStrategic objectivesTechnology/localizationSetting up technical center of ChinaDeveloping localized vehicle Providing technical supports to subordinaries Output/value addedSupporting new entities establishmentSupporting new plants establishmentTaking measures to
5、face up with the upgrowth of after-sales marketOperational management/HROptimizing reporting process at operational levelImproving operational efficiency Attracting and retaining talented peopleOptimizing e-commerce systemBrandingBranding locallyCooperating HQs marketing communication activities Pro
6、viding sales supports for subordinaries Organizing commonweal activities Key ActivitiesKey Performance IndicatorsKPISMART4About BSCBSC：Balance Score (BSC) Card is a powerful tool existing in the market to measure the business performance from 4 aspects, namely Finance, Customer, Process and Learning
7、 &development. This tool can better reflect the following balances between Finance and Non-finance, Internal and external, process and resultCustomer/MarketFinancearketRevenue increase/Cost controlIdentifying targeted customer and satisfy its expectationProcessLearning & developmentstablishing frame
8、work to continuous improvement and innovationExcellent processing Technical management Risk management Productivity Talent development Service innovation New product development Mareket share Service quality Client relationship developmentBSC：By using BSC tool, we can make sure if corporate KPI is b
9、alanced from the 4 aspects, finance, customer, process and learning & development.5Corporate KPIs SummaryBSC DIMENSIONS序号No.KPI指标名称 Name of KPI-English 财务类Financial1ROIROI2进口车辆销售额达成率 Sales revenue of imported cars客户/市场类Customer/Market3品牌形象广告质量评定级别Quality of advertising aimed to building brand image4
10、公共关系维护质量评价Maintenance quality of Public Relationship5经销商营利能力Dealer Profitability6（外部）客户满意度Only For Import : (terminal) CSI, Satisfactory Index of Subordinates (SIS), Satisfactory Index of dealers (SID)内部管理类Internal Management7管理信息与汇报质量评价等级Effectiveness evaluation of information collection, analysis,
11、 and reporting, etc. 8一般物资采购管理质量等级Performance appraisal to General Goods procurement (timely, cost-effectiveness, etc. )9（内部）员工满意度Employees Opinion Survey（EOS）10电子商务体系建设完成情况Ecommerce Project estimation学习/发展类Learning/Development11公司关键员工主动流失率Voluntary turnover rate of key staff12培训计划完成率与满意度Completion
12、rate of training plan and satisfaction index综合评价Compositive Estimation13战略规划制定有效程度评价Overall efficiency estimation of HMGCs business strategy6Financial KPIsBSC DIMENSIONS序号No.指标来源Origin KPI指标名称 Name of KPI指标定义definition量化方法Measure Way信息提供 Information Provider关键战略举措Key Success Factors其它Others 财务类Finan
13、cial1提升总体投资回报率Improving overall ROI-ROI息税后利润总额/投资总额net profit (after tax)/amount of investment比率RatioHMGC财务HMGC Finance2进口业务不断提升Fast upgrowth of imported car-进口车辆销售额达成率Sales revenue of imported cars实际/计划Actual vs Target比率RatioHMGC财务HMGC Finance7Customer/MarketBSC DIMENSIONS序号No.指标来源Origin KPI指标名称 Na
14、me of KPI指标定义Definition量化方法Measure Way信息提供 Information Provider关键战略举措Key Success Factors其它Others客户/市场类Customer/Market3本地化的品牌经营Branding locally品牌形象广告质量评定级别（及时性、效果评价）Quality of advertising aimed to building brand imagePart1:广告与宣传活动组织完成次数(实际组织次数/计划组织次数)-30%Complement ratio of advertising and propaganda
15、(Actual vs Plan)比率营销企划部/企划支援室Marketing/Part2:广告与宣传活动有效性-30%Effectiveness of advertising and propaganda 市场调查结果Survey ResultACNielsenor:央视市场研究股份有限公司(CTR)Part3:品牌认知度（BA）-40%Brand Awareness (BA)市场调查结果Survey ResultJ.D.Poweror:ACNielsenor:PLURAL 4最佳实践Best practice公共关系维护质量评价Maintenance quality of Public Re
16、lationship8Customer/Market (Contd)BSC DIMENSIONS序号No.指标来源Origin KPI指标名称 Name of KPI指标定义Definition量化方法Measure Way信息提供 Information Provider关键战略举措Key Success Factors其它Others客户/市场类Customer/Market5-最佳实践Best Practice（外部）客户满意度(External CSI)（终端）客户满意度 (Terminal CSI)市场调查结果Survey ResultJ.D.Poweror:ACNielsen（内部）关联企业满意度 (Satisfactory Index of Subordinates) (SIS)市场调查结果Survey ResultJ.D.Power or: ACNielsen or: GFK经销商满意度调查度 Satisfactory Index of dealers (SID)市场调查结果Survey ResultJ.D.Power or: ACNielsen or: GFK6-最佳
