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1、考研英语（二）第二部分阅读理解（下）（江南博哥）材料题根据下面资料，回答111-115题Since 1785 a full English breakfast has been incomplete without a copy of the Times spread across the kitchen table. Britons will soon have the option of listening rather than reading as they chew their bacon, as Times Radio begins to broadcast for 20 hour
2、s a day during the week and 19 at weekends. The commercial aim is to warm listeners up to subscribe to the newspaper.As readers have become less willing to pay for news, papers have tried alternative formats. Until recently the main hope was video. Seeking advertising and prominence in Facebooks new
3、s feed, papers piled into making short films. But video was particularly unsuited to the way that journalists actually look, says Claire Enders, a pitiless analyst. Some of them did the most ridiculous turns. The experience was unprofitable as well as humiliating, and the heralded pivot to video has
4、 since become journalistic shorthand for doom.So the focus has shifted to audio. The success of the New York Timess The Daily podcast, with 2 million downloads every weekday, persuaded editors that audio is an effective way to fish for subscribers. But Times Radio, with its all-day broadcast on digi
5、tal radio, is a bigger venture. It brings opportunities: live radio has an energy that is hard to conjure in podcasts, and allows reaction to unfolding events. Times Radio will borrow assets from other parts of News UK, its parent company: the shows are being made by Wireless, a radio firm, and some
6、 presenters are from its newspapers.Still, radio is a massive step up from podcasts in terms of costs, says Keith Jopling of MIDIA. It is unclear whether it will be a correspondingly massive help in reaching new audiences. Radio is an oldsters medium: the average listener to Radio 4, the BBCs most T
7、imes-esque station, is 56. And, whereas podcasts travel well abroad, Times Radio has a domestic focus.For this reason, some people detect a political motive. News UKs owner, Rupert Murdoch, is a long-time BBC critic; last year News UK commissioned a report claiming BBC Radio 5 Live was not meeting i
8、ts regulatory obligations. In February Downing Street briefed that it had plans to whack the BBC. The purpose of Times Radio was thus to have a replacement for Radio 4 at the ready when the revolution comes, believes Claire Enders, the founder of Enders Analysis.BBC shouldnt worry too much, given th
9、at it has 60% of radio listeners, and Radio 4 alone a budget of nearly 100 million. Still, Mr Murdoch, who quit the British TV business last year with the sale of Sky to Comcast, seems keen to keep a hand in British broadcasting. Times Radio may represent nothing more than table stakes for the Murdo
10、chs, but it is a game they have been playing for a long time.111、单选题It can be learned from Paragraph 1 that Britons _A.take the Times as a part of their lifeB.listen to the radio for a long time every dayC.opt to get news by listening rather than readingD.view Times Radio as an advertising platform
11、正确答案：A 参考解析：Since 1785 a full English breakfast has been incomplete without a copy of the Times spread across the kitchen table. 第一句指出没有泰晤士报的英式早餐是不完整的，可见在英国人的眼中泰晤士报非常重要，已经成了其生活中必不可少的一部分，A正确。112、单选题The strategy of pivot to video has failed due toA.peoples unwillingness to pay for newsB.the fierce com
12、petition among papersC.the poor presentation of news on videoD.the improper operation of Facebook 正确答案：C 参考解析：But video was particularly unsuited to the way that journalists actually look, says Claire Enders, a pitiless analyst. Some of them did the most ridiculous turns. The experience was unprofit
13、able as well as humiliating, and the heralded pivot to video has since become journalistic shorthand for doom.Claire Enders之言指出视频“特别不符合记者真实的样子，有些记者非常滑稽可笑”，最后指出“转战视频”策略失败。可见，“记者在视频中呈递新闻的放果不佳”导致了报纸“转战视频”策略失败，C正确。113、单选题According to Paragraphs 3 and 4, the Times broadcasting _A.has two million download
14、s every weekdayB.can keep up with the development of eventsC.is mainly aimed at elderly listenersD.can reach a large audience abroad 正确答案：B 参考解析：It brings opportunities: live radio has an energy that is hard to conjure in podcasts, and allows reaction to unfolding events.Times Radio将带来的机遇：不仅具有播客难以呈现
15、的活力，并且能对事件的进展做出反应(allows reaction to unfolding events)。可见，“紧跟事件的进展”是泰晤士报广播的主要特点之一，B正确。114、单选题In Claire Enderss opinion, the purpose of Times Radio is _A.to launch an attack against BBCB.to compete for audiences with Radio 5C.to replace a similar-style BBC radioD.to counteract a potential revolution
16、正确答案：C 参考解析：The purpose of Times Radio was thus to have a replacement for Radio 4 at the ready when the revolution comes, believes Claire Enders, the founder of Enders Analysis.英国政府已发布消息要计划重击BBC，Claire Enders由此判断Times Radio的意图为在变革来临之前，准备好做Radio 4的替代者。C正确。115、单选题Which of the following can be inferred from the last paragraph?A.BBC has lost most of its radio
