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1、XX牛肉市場展望XXBeefMarketOutlookXXBeefExportFederationXXOfficeXXX国家牛肉出口協會XX辦事處主講人:XXX牛肉出口協會XX辦事處處長XXXPresentedby:XXXBeefExportFederationXXofficeDirector:XXX討論單元AgendaXXXBeefExportFederationXXOfficeXXX牛肉出口協會XX辦事處經濟方面分析EconomicAnalysis每人每年對肉類需求分析MeatConsumptionAnalysis牛肉進口分析BeefandVealImportsAnalysis策略分析St
2、rategyAnalysisA.平均所得AveragePerCapitaIncome(C$)經濟分析EconomicAnalysisXXXBeefExportFederationXXOfficeXXX牛肉出口協會XX辦事處PerCapitaIncome:TaiwanYearC$YearC$199011,119199718,634199112,283199816,959199214,386199918,244199315,006200018,020199416,186200115,245199517,397200215,120199618,189200315,850Source:XXXXXXBe
3、efExportFederationXXOfficeXXX牛肉出口協會XX辦事處經濟分析EconomicAnalysisC.品質QualityChoice/AAACowboy鬥牛士案例XXXBeefExportFederationXXOfficeXXX牛肉出口協會XX辦事處經濟分析EconomicAnalysisD.產品Products牛排Steak內臟(Offal)XXXBeefExportFederationXXOfficeXXX牛肉出口協會XX辦事處PerCapitaMeatConsumption:Taiwan(kg.)YearBeef,VealPorkPoultrySeafoodTot
4、al19912.6138.4322.6924.7539.7243.95103.3619922.7938.7639.65110.25116.9119932.7227.0827.8147.4619942.9740.3639.7638.37109.4519953.1628.7830.4938.3538.42110.05112.6319962.8040.6239.0519973.4433.4942.30118.28116.7719983.2941.1338.7632.9433.8939.4119993.7543.7240.34120.12116.5220003.3139.5039.2133.37200
5、13.2033.1239.89115.2520023.40.0041.1233.5033.7940.0040.82116.80119.2320033.50Source:XXXA.每人每年肉類消費PerCapitaMeatConsumption(kg,PerCapita)肉類消費分析MeatConsumptionAnalysisXXXBeefExportFederationXXOfficeXXX牛肉出口協會XX辦事處肉類消費分析MeatConsumptionAnalysis自19712001每人肉類消費PoundsPerCapita19712001XXXBeefExportFederationX
6、XOfficeXXX牛肉出口協會XX辦事處肉類消費分析MeatConsumptionAnalysis消費者的改變Customersarechanging人口老化Agingpopulation小家庭Smallerhouseholds越來越多的女性工作者Moreworkingwomen種族融合Changingethnicmix營養,安全,和動物健康Nutrition,safetyandanimalhealth價格,價值的平衡Price/Valueequation烹飪的技巧CookingSkillsCanadaBeefExportFederationTaiwanOffice加拿大牛肉出口協會台灣辦事
7、處肉類消費分析MeatConsumptionAnalysisB.消費者在改變消費1. 白肉(雞肉,海鮮)是中國人的最愛2.WhitemeatisChinesefavor3. 2. 紅肉因受到BSE,FMD的影響4.TheinfluenceofBSE,FMD5. 3. 素食主義的盛行,也影響肉類的銷售Thevegetarianismisgraduallyprevalence牛肉進口分析Beef&VealImportsA.牛肉進口量(公噸):BeefImportsbyOrigin:XXMT)BeefImportsbyOrigin:Taiwan(MT)YearCanadaUSAAustraliaNe
8、wZealandOtherCountriesTotal1990243,48729,4214,9605037,8921991943,79332,6628,3865044,93519921043,82236,9367,2445048,1061993544,54333,0839,8267047,50619943787,01233,60010,9898051,979199563910,10030,39014,11210055,241199660010,79524,84612,08410048,32519971,29314,31533,36813,46315062,43919981,50713,7663
9、3,21611,6907060,37919992,09814,41734,81315,3891,96269,44420002,22812,38028,56814,4492,99961,11120013,00610,85428,75514,2237156,90920024,02613,16733,22714,70435465,054Source:XXX牛肉進口分析Beef&VealImportsB.牛肉市場分析BeefMarketAnalysis1.大陸進口加工食品(熟食)對原有市場的影響及衝擊2.Theinfluenceofthatprocessingfood(cooked)importfro
10、mMainlandChina3.2.中南美洲何時在進攻台灣市場4.Beefre-importfromtheCentral-SouthAmerica5.3.大陸已要求南韓進口大陸牛肉,對北美牛肉的影響6.TheinfluenceofthatMainlandChinaaskedforexportingbeeftoSouthKorea策略Strategies1.協助XXX牛肉出口商及XX進口商共創雙贏並且提高產品附加價值2.ToceratethewininbothsidesandtoadvanceproductsadditionalvaluesbetweenCanadabeefexportsandT
11、aiwanbeefimporters.策略Strategy2.餐飲學校的教育Educationforhospitalityschools策略Strategy3.牛肉消費服務團隊TheBeefConsumingServiceTeam牛肉切割專家CamDaniels牛肉市場專家XXX處長餐飲學術專家XXX老師牛肉烹調專家XXX主廚策略Strategy4.促進提昇牛肉消費量Toadvanceandimprovebeefconsuming改變是無法避免的Changisinevitable食品安全論點Foodsafetyissues小等份Smallerportions烹飪的技巧CookingSkills價格Pricepoints牛隻大小Cattlesize牛肉的成本Costofbeef熟練的工作人員Skilledstaff顧客需求Customersneeds策略Strategy5.協助XX牛肉及餐飲業者在XXX地區的發展ToassistXXbeefimportersandfoodservicegetintoGreatXXarea
