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1、内部资料，注意XX华为移动产品展厅培训教材展厅技术部编辑华为技术XX2005前言本课程通过对华为移动产品发展历程、产品结构、功能、性能、产品卖点、典型应用实例、与竞争对手的比较以与产品发展趋势的讲解，辅以学员自己的讲解演练和展厅讲解实习，使学员不仅掌握华为移动产品主要特点、技术优势、典型应用等知识，而且掌握基本的宣讲技能和技巧。学完本课程后，学员能够达到：l 了解华为移动产品研发、市场应用情况l 掌握华为移动产品基本结构、功能和特性l 掌握我司移动产品机会点和推广策略l 掌握基本宣讲技巧l 能够对一般专业性的市场客人和各类非市场客人进行公司产品讲解，为今后的市场营销工作打下良好基础。目录第一章
2、 WCDMA讲解词5第一节华为WCDMA概述51.1 Huawei WCDMA introduction51.2 Activities in UMTS industry61.3 Major events of Huawei UMTS6第二节展台展板讲解词62.1 Poster1: Long-term Accumulation62.2 Poster2: Telfort Project62.3 Poster3: 4 mercial networks72.4 Poster4: Introduction of China Mobile T-Project72.5 Poster5: Introducti
3、on of abundant 2G/3G interworking experience82.6 Poster6: UTRAN with high performance8第三节演示业务介绍83.1 Video on demand (VOD)83.2 Video Phone(VP）83.3 UMTS Video conference interworking with NGN (VC）83.4 Media Streaming Service83.5 Web-surfing via Bluetooth PDA bined with UMTS handset83.6 CMB (Cell Multi
4、media Broadcast) also called simplified MBMS83.7 Uplink 384kbps Services8第四节展台设备介绍84.1 UTRAN for Better Coverage and Higher Performance84.2 RAN equipments introduction94.3 Advanced CS Core Network104.4 CS equipments introduction114.5 Versatile PS Core Network114.6 PS equipments introduction114.7 Exp
5、erienced Radio Network Planning12第二章 CDMA2000 讲解词13第一节展板介绍131.1Global Applications of Huawei CDMA2000131.2 End-to-end solution of Huawei CDMA2000141.3 Huawei SoftSwitch technology151.4 No.1 supplier of CDMA450 worldwide16第二节展台设备介绍172.1 Huawei softswitch of CDMA2000172.2 Huawei HLR172.3 Huawei PTT iP
6、AT9830172.4 Huawei PDSN182.5 Advanced CDMA2000 BSS182.6 CDMA2000 Handsets & Terminals19第三节演示业务介绍193.1 Abundant EV-DO high speed data service19第三章 GSM/GPRS产品讲解词21第一节 GSM/GPRS应用介绍21第二节展台设备介绍212.1 MSC/HLR212.2 GPRS/EDGE222.3 BSC (the equipment isnt shown here)242.4 Serials of BTS Products24第一章 WCDMA第一节
7、 华为WCDMA概述1.1 Huawei WCDMA introductionHuawei has been investing heavily in 3G and currently there are over 4000 engineers engaged in the R&D of 3G system with global 3G R&D institutes in Shenzhen, Shanghai and Beijing of China and Sweden, India and the United States. Huawei has already successfully
8、 deployed its mercial UMTS total solution. In fact, more and more operators are now placing their 3G confidence in Huawei.Huawei is one of the few vendors that have achieved mercial applications (10 mercial networks and over 30 trial networks). mercial contracts include those with Sunday in Hong Kon
9、g, Etisalat in UAE, Emtel in Mauritius, TM in Malaysia and Telfort in the Netherlands. HongKong is one of the worlds most petitive mobile markets. With highperformance, mature product and quick response to customers requirement, Huawei was selected by SUNDAY from five global equipment vendors (other
10、s are Siemens, Alcatel, Nortel and ZTE).Etisalat, one of the worlds top 500 panies, provides telemunication services to the United Arab Emirates and is one of the leading service providers in the Middle East Region. On Dec. 24, 2003, Huawei helped Etisalat launch UMTS services in UAE, enabling Etisa
11、lat to bee the first pany in the Middle East and the Arab World to introduce UMTS network.Telekom Malaysia(TM) is the biggest tele operator in Malaysia and holds a very high position in the tele market of Asia Pacific. In September of 2004, after strict trial network test and petition among Ericsson
12、, Nokia, Siemens, Alcatel, and Huawei, Huawei won the mercial contract from TM to cover the booming area of Malaysia. In this mercial network, Huawei RAN inter-works with Nokia , and proved its excellent interoperability.In Dec.8, 2004, Telfort, Netherlands selected Huawei as their partner on 3G and
13、 takes Huawei as the sole UMTS supplier. Huawei will help Telfort to build a nationwide and high-quality UMTS network in Netherlands with a coverage of the whole country including all the main cities like Amsterdam, Rotterdam, Hague, etc. Huawei will deliver a turnkey solution, giving Telfort full U
14、MTS capabilities, interworking with its existing GSM and EDGE platforms and readiness for HSDPA. With Huawei innovative distributed UMTS solutions, Telfort can achieve 30% Opex and Capex saving. Just like the CEO of Telfort said “Huaweis technological and innovative skills are really impressiveWe ar
15、e confident that Huawei will help us to develop innovative and cost effective data solutions for our customers and look forward to a prosperous relationship with them. Here are some key points of this case:1. Huawei will provide an end-to-end solution based on R4 architecture for Telfort. 2. Network covers 99% population of the Netherlands3. Replace the existing GSM/GPRS core network with a unified 2G/3G core network4. Distributed Coverage Solution can greatly reduce OPEX and CAPEX, with 30 TCO (Total Cost of Ownership) Saving5. Huawei will deliver a turnkey
