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1、.0029332 1I首都经济贸易大学硕士学位论文TMSm OFTMASTER DEGREELM矿业有限责任公司发展战略研究院 系： 工商管理学院专 业： 企业管理学 号：作 者：刘 霖指导教师：邹昭晞完成日期：2C09年3月6日独创性声明本人郑重声明：今所呈交的LM矿业有限责任公司发展战略研究 论文是我本人在导师指导下进行的研究工作及取得的科研成果。尽我所 知，文中除了特别加以标注和致谢的地方外，论文中不包含其他人已经 发表或撰写的内容及科研成果，也不包含为获得首都经济贸易大学或其 它教育机构的学位或证书所使用过的材料。作者签名:日期；2009 年3月6日关于论文使用授权的说明本人寃傘了解蹄
2、懈場娉似豳、備輛泌赖妙规 定，即：学校補椒儡留磁伦沏擁蒯牛，筋游谿鯛阅、借斓网 络索引；学校可以筮怖伦如齢部或部侧容,口理癖瞬印 辎陳或 其它复制手段保存论文g （保械锄ti翹解密馳谨嘶此规定）签名：日期:白进倾轶赃和加为弟囱他獲邇舉血业既际會诜假候的动态密切换联，爰与帥经济和J?肠的运狸魚脚槌关右症睦变議瑚的粗肿躺的 挑战面前,，更重題倉喝找i帥娥砌向和Bi标邇逊凶媛展I的盲世牲困I國战略问 题適删Wm；俺科引下优优紀配渤輙癱凝 角力, 抓住机遇哋展。咽此,K擁制磁M略栗商彷詹璽轉购意义。本文以Mil矽曲翊蹄姒豳觸龜选例纳倾鉱塞用用分瞬T分析、波特的五种力量模型 SWOFi分檢、個5值链倾删
3、砸豌顺釧峻腿时妙部环境、内部坏境以跡业的歿騒甥蒔，递结駁在跡部圃細松務繭威胁內曲餾的 优势和劣瓠运用齢战略理伦、稲I学发删理丝朿冋撇珈腐联篦敝曙管理的有 关理论蝇甜JL1M的亚闊臓展战路确命战絡i确烦碼删结论为:LM矿业面临的外部发展机会大于威胁、内部优势大于劣势；其核心竞争力具有 较大的优势，培育和扩展是关键；发展战略方向为：做大做强进口矿加工业务，适时 参与国外难选磁铁矿的开发和综合利用；竞争战略为成本领先的重点集中战略，定位 体现在:优质进口矿资源的占有、规模经营、企业创品牌、科技创新、保障体系等五 项战略要素；战略实施要注重建立与战略相协调的人力资源管理、组织结构和企业文化等。关键词:
4、LM矿业AbstractAs a manufacture type of resource, imports of iron ore processing is main work for AM iron ore mAiing co. Not only is it with more relation to the international trade and the world economic, but also in connection with the operation ofmarket andeconomic tightly. Facing to opportunities a
5、nd more ohfiUenges created by giant from the world economic system, in order to avoid aimlessness in the progress of development or great tosAtaused by the strategic problems, the most important thing is to explore the conect direction and tasget on development strategy. With the guidance of 弘遍tific
6、 Development QggqXion, it is miaptesized to catch the opportunity so as tb seek the greater诽加lopment, which depends on the W6fter disposition of internalresources for iftbre efficient and further improvement aft the core of competitive abilities. So that, to establish development strategy on the bas
7、is of research, which has the very important signification.ThidAthesis takes IM iron ore mining co. as study subject, and takes iron ore mining industry as analysis area, and takes use of strategic analysis theories including PEST analysis, and five competitive powers Michael E. Porter Model analysi
8、s, and SWOT analysis, and value chain analysis etc., to research development tfAhds ih iron ore mining 卿alyzes internal and eWtnal environment of LM iron ore mining co., then turns out to its opportunities and threats against external environment, advantages and disadvantages against internal enviro
9、nment.Strategic management theories including competition strategy theory and SWrttific Development Conception theory and continue development theory and so on, which are utilized, and on the basis of Ttt&aoxg both of development strategy and business strategy shall be chose by llM iron ore niftiing
10、 co. Finally, conclusions are presented as follow:First of all, generally, to be faced by lAd iron ore mining co., its opportunities are more than threats fiWmM舶aemal environment, and its advantages are more than disadvantages fMAMMfeWi&VfeAvironment. The second, the advantages existed at its core o
11、f competitive abilities, as the key factor, it needs to be nurtured and expanded. The third, the direction of development strategy aim at which, imports of iron ore processing business is set out to do large scale andto take part in the international exptoUation andsynthetic utilization in the area
12、of complex magnetic iron ore at proper time. The nxt, business strategy is described as target concentration strategy vWUfleader, and aNcxtion is embodied in five strategy key elements, such as: high grade importation ore and management of scale, and the brand of enterprise establishing, and the innovation in science and twimMagy, and guaranteeAt 1 刪Ain practice ofstrategy, it must be paid more attention to build up human resourceandorganization structure and corporate culture and so on, which are suitable for andillKey Words:LM iron ore mining co.Business strategyDevelopment strategy
