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1、文具设计缺乏创意成市场发展瓶颈Net of business affairs of electron of interview of recreation originality character earns trends of home page news experience of dispatch promotion by-talk shares current position: Information home page recreational originality originality of stationery design lack develops bottlenec
2、k stationery to design devoid originality to develop bottleneck into the market into the market on October 13, 2012 16:27:00 origin: 0 people click time money net pay close attention to us: Time money net can offer all sorts of brand designs, VI design, product to pack originality of table of develo
3、pment of construction of design, application design, website, software, article, building to decorate for vast enteiprise, businessman, the service such as sale of net inn promotion, network, want to carry the mission that the network can solve only, can be solved through time money net, a task clin
4、chs a deal amount fixes a price freely by you. Needless ask full-time staff technically and need to pay many salary, and this this task is by the network power customer is finished, often a task can collect a lot of work, and the just chooses your satisfaction from inside numerous work work that you
5、 should do and pay work author to write cost. Release offer a reward instantly although stationery is small product, but because social masses is daily indispensible, not be a small industry so, but brand of company of production of our country stationery builds serious however lag, get to the botto
6、m of sth, because workmanship and product exterior lack innovation,the bottleneck that restricts industry development is actually, can say, the originality that takes stationery design seriously has become the industry that nots allow to ignore to develop a stress. Industry of stationery of China of
7、 care of can of stationery trade current situation grows in recent years very fast, but the backside that developing quickly, also existing a few adverse elements are restricted and block up is worn the healthy progress of the industry. Because stationery trade is total technical content is not high
8、, enter a doorsill demand of extremely low, market is huge the element that waits for many sided, bring about a lot of medium and small businesses to invest stationeiy industry in succession. Be like sizy, paper clip, plastic feet so tiny stationery product, can train company of a stationery. But a
9、lot of enterprises have single product only, scale of production slants small. This brought about the aggravate of the competition that do not have foreword of stationery industry on certain level, often still appear even shoddy, wait for a phenomenon really with pretend to be. Current, the malign c
10、ompetition between person of the same trade of domestic stationery manufacturing industry makes paper products, pen kind, documentation product market already was in saturated condition. The design borroweds, the copy is very popular，the product is serious and coessentied change, market sale basical
11、ly relies on price competition. Because lack stationery to design development innovation ability, lack well-known trademark especially, the additional cost of stationery product is compared commonly low. Brand construction lag is undeniable, there also is a few to compare outstanding brand inside st
12、ationery industry, had had taller famous degree of market share with be mixed fair, had those who make strong brand to go qualitative But of the brand famous degree, the acknowledge when consumer choose and buy is spent insufficient still, the amount of the brand is too little more, with industry di
13、mensions unworthily. The personage inside course of study is analysed, the cause that creates this kind of current situation basically has the following sides: It is the industry is spent centrally low, it is medium and small businesses mostly, busy basically live, be too busy at all construction of
14、 attend to brand; The 2 brand consciousness that are industry whole are not strong, be fond of a product imitate reach price competition; 3 it is domestic share has the enterprise of certain productivity to be given priority to with the export of OEM form, have an oversight to the development of hom
15、e miirket and brand construction; 4 it is to a kind of view thinks, consumer regards stationery as a kind of running stores, how is the brand valued it seems that when buying. The expert inside course of study thinks, below the big setting of global economic integration, as foreign culture things of
16、 well-known company swarm into, the grow in quantity of consumer preference leeway, Chinese stationery industry is entered “ shuffle greatly “ times, competitive means changes a brand to competition by price competition necessarily. Own the brand that the market approves only, ability is in the competition that turn white-hot remain invincible. Originality design is waited for strengthen as we have learned, at present market of our country stationery, the competition of 70% above is
