资料来源：来自本人网络整理！祝您工作顺利！bec中级真题集 bec真题可以让我们提早理解bec往年的考试范围，题型和内容，对我们有很大的参考价值，为了便利大家备考，下面我给大家带来bec中级真题集 bec中级真题集1 Lebrun Steel Facing up to Tough Times 0 After 98 years of trading, the steel manufacturer Lebrun knows from experience as how 00 difficult fluctuations in the economic cycle can be for suppliers such as themselves. 34 Since many of the nations largest production companies which are its customers, 35 Lebrun is adversely affected by any change for the worse in the economy. Yet Lebrun 36 has managed to keep on sales steady (in the region of approximately $2.5 billion) 37 and has recorded only one annual loss during the difficulties of the past five 38 years, but despite the effects of the ongoing industrial slowdown. James Griffith, 39 president of Lebrun, now has the task of turning up survival into growth, and 40 his strategy is already becoming clear to those industry observers. In February of 41 this year, the company acquired Bronson pic, additionally a one-time competitor. 42 This merger will greatly expand the size of both Lebruns labour force, and 43 Griffith estimates it will boost its revenue by nearly 50%, while too increasing 44 the number of plants and RD centres in much a similar way. Griffith is 45 optimistic that while the steel industry is about to pull out of recession, and he wants Lebrun to be ready for this. 这篇文章是介绍一个消费商面临的逆境及所实行的措施。
34题，这个句子并不是定语从句，主谓宾都很齐全，主语companies，谓语are，宾语its customers.所以which是多余的 35题，正确的 36题，keep on doing连续做什么，接名词的话挺直用keep，keep sales steady保持销售平稳，on多余 37题，正确的 38题，but和despite不能同时用法，必需去掉一个but后面要接完好的句子，这个后面不是句子，是名词性成分，所以保存despite，去掉but 39题，turn… into 变为，成为固定词组turning survival into growth变生存为增长Up多余 40题，句子前后并没有指代的含义，代词those多余 41题，a one-time competitor是修饰前面的Bronson pic ，additionally是另外的，附加的意思，用在这里意思和用法都不通，所以去掉 42题，both表并列，而这个句子前后是没有并列的含义的，只说了扩展规模所以both多余。
43题，too是副词，在这里用法不对 44题，in a similar way固定用法，much多余 45题，while用来引导时间状语从句，而很明显这个句子并不是，只是由that引导的从句，句子成分很齐全去掉while bec中级真题集2 1 the failure of a company to set its prices appropriately 2 a context that makes it difficult to increase prices 3 the consequences of companies trying to conceal their approach to pricing 4 the means by which a company ensured precision in the prices it offered 5 the fact that companies can learn about the effects of a price reduction 6 the first sector to price products according to how much customers were prepared to spend 7 the widespread use of rough guidelines to determine prices Getting the price right A、 Chief executives need to pay more attention to pricing, according to Roberto Lippi of the Apex Group, a consultancy that offers advice on pricing strategy. He accepts that low inflation figures in many industrialised countries makes raising prices tough, but argues that this should not necessarily deter companies. He gives the example of the airlines, which, with their minimum stay requirements and massive premiums for flexibility, led the way in sorting customers into categories, based on their willingness to pay. B、 The key to pricing is to avoid alienating customers. As Lippi points out, once a bad price has been established, it can be very difficult to turn the situation around. He gives the example of a consumer goods company that went bankrupt largely because it did not price its digital cameras properly. In contrast, he cites the case of a Swiss drug company that introduced software for every sales representatives laptop, enabling them to provide consistent and accurate price quotes. To help staff with this innovation, the company also created a new post of director of pricing strategy. C、 Many of todays managers have the benefit of modern technology to help them with pricing. Supermarket chains, for example, can easily track customers elasticity - how their buying habits change in response to a price rise or a discount. But although a company can now measure this sort of thing in a more sophisticated way, following basic rules is still the most common way of setting prices. Most bosses still worry more about their costs than the prices they charge; one recent survey found that they spend as little as 2% of their time on pricing. D、 One popular approach to pricing is illustrated by the car companies that charge extra for product add-ons such as electric windows, instead of offering them as part of the standard price. Although many customers are prepared to pay extra, Lippi recommends that companies make sure that price differences reflect real differences in the product, either in quality or in the extra service on offer. The worst approach is to try to keep the pricing structure sec。