Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005,M-gates,What is M-Gates,–,–andwhatmakesitcrucial to ourfuture?,,M-Gates (MotorolaGates)isessentiallythe lifecycleofa Motorola product, fromthe original ideathroughitsend-of-life. It provides aframework fordesign, testing, manufacturing, andmarketingMotorolaproducts, ensuring consistency andquality in every step.,,RaySokola (ChiefTechnology Officer),TheM-Gates,M-Gates havebeendesignedtoprovide Motorola withaclear,unifiedapproachtocoordinatingfunctions andenhancingcommunicationsrelatedtotheprocessofmarketand productlineplanningwith systemand,product development,,,The16M-Gates,The16M-Gatescanbeclassifiedinto fivephases,BusinessCase Development,PortfolioPlanning,Project Definition,Implementationand,Launch&Closeout.,,Attheend of eachgate,reviewsareheldwith thecore teamorwiththeSenior ManagementTeamtogoover theproject statusandrisks.,,The,contractbook,isthemechanism which helps us organize theprojects.It is an ePM(EngineeringProgramManager)deliverableused to show:,whichdeliverablesare required in which phase,thestatus andlocationofeach deliverable,howeachproject is followingM-Gates,Whichphase/Gate theproject is in.,,M-Gates-Product Development LifecycleModel,,MarketIntelligence andAnalysis,This activity is an on-going activity where marketingpersonnelcontinueto:,gathermarket intelligence,perform marketsegmentation, and,assessour internal capabilities.,,Allofthe external andinternalinformationcollectedand analyzed is managedinaknowledgemanagementenvironment(e.g..database, compassrepository,etc.),,This knowledgemanagement facilitates thesharing of knowledgeandisthe foundationofdevelopingcomparable business cases fordifferentproducts/solutions,M-Gates 15-13 Business CasePhase,This phase createsbusinesscasesfor opportunitiesusingmembersfrom thecrossfunctional teams.,,Once ahigh-levelbusinesscase is approved,more detailed business cases aredeveloped.,,Thesebusinesscases:,pursueamore in-depth analysis on theopportunityand,include customer feedback,technicalfeasibility, standardsalignment, fullfinancial analysis,androadmap.,M-Gates 12-11 PortfolioPlanningPhase,Also known as Prioritization andResourceAllocation phase,iscomposedoftwoactivities:,The firstone focuses ona solutiondefined by a business case and associated roadmap.,The secondonefocuses onthemarketingrequirements for a specific solution.,,PortfolioPlanning encompassesbringingin aspecific opportunityintoa formalgatedecision as well asmanaging the portfolio onan ongoing basis.,M-Gates 10-7 ProjectDefinition Phase,The Project Definition phase focuses onthe developmentof detailed requirementsforthe systemas awhole.,,Theserequirements include sourcing, manufacturing, distribution,services& after sales support, marketing communication, channeldistribution,technology, architecture,teststrategies, and platformstrategies.,,Thisphaseculminates inthe approval (or disapproval)of acontract book whichrepresentsan internal contract toourselvesand describes what we will deliverto the customer.,M-Gates 6-3 Implementation Phase,During this phase, the projectteamcompletesanyfurther elaboration/allocationof requirements anddeclaresDesign Readiness(Gate6).,,The team then designs, implements,and teststhe subsystem according to itsowndevelopment techniques.,,Oncesatisfiedwithsubsystemintegration andtest, a project businessreview declares System Test Readiness (Gate5).,,Thesystem,productor platformis thenvalidated and verified accordingtotheallocated requirements.,Validation ensures thatthesystem requirementsarea validrepresentation of the desired systemattributes,behavior, and performance.,Verificationprovesthattheimplementedsystemsatisfiesthevalidatedsystemrequirements.,M-Gates6-3ImplementationPhase(cont.),Oncesystemintegrationandtestiscomplete,fieldtestmanualsareready,andregulatoryconcernsareapproved,theprojectisdeemedreadyforfieldtest(Gate4).,,Fieldtestsareconductedandmodificationsmadewherenecessary.,,Manufacturing,determinesitsmaterialsstream,resolvescapacityissues,and,conductspilotbuildstohonethemanufacturingprocess.,,AprojectbusinessreviewisconductedandtheprojectisReadyforControlledIntroduction(Gate3).,,M-Gates2-0LaunchandCloseoutPhase,LaunchandCloseoutfocuseson,thevolumedeploymentoftheopportunityand,theformalretirementanddecisionmanagement.,,Forvolumedeployment,thecontrolledintroductionandmanufacturingramp-upexecutionareanalyzedforvolumedeploymentandalllaunch,manufacturingandsupport/servicefunctionsareready.,,MPP(MarketingandProductLinePlanning)playsakeyroleintheretirementofanopportunityasthetriggersforretirementactivationaremonitoredthroughtheportfolioasawhole.Notthatretirementmaynotonlycomeaftervolumedeployment.Bymonitoringtheoverallportfolio,productsearlierinthedevelopmentlifecyclemayberetiredbasedonchangestostrategyoroverallresourceneeds.,M-Gates Website,More information about M-Gates(Training material,process documents,,…,…)canbefoundat:,,。