议程议程 I. 基础知识基础知识 1.1 货架简介货架简介 1.3 陈列图纸陈列图纸 SCHEMATIC DRAWINGII. 陈列标准陈列标准 2.1 陈列原则概述陈列原则概述 2.2 品类陈列原则品类陈列原则III. 日常工作流程日常工作流程 3.1陈列小调整流程陈列小调整流程 3.2 陈列大调整陈列大调整/季节性调整流程季节性调整流程 II 商品陈列原则商品陈列原则- 图例图例Schematic Setup Guideline2005. Jan Agenda 提纲1. Two ways of setting schematic1.1 Vertical Merchandise1.2 Block Merchandise2. Match products with appropriate fixtures3. Suitable space between products 1.1 Vertical Merchandise•From top to bottom•Avoid “L” shape horizontal •Full, half or at least 1/3 of each section 1.2 Block Merchandise•Set item in one block by some key points1.2.1 Block by Brand 1.2 Block Merchandise•Set item in one block by some key points1.2.1 Block by Brand- apply for item which brand will influence on customer decision,- There are enough assortment of each brand in that category 1.2 Block Merchandise•Set item in one block by some key points1.2.2 Block by Packagea) Multi Packaging - combineGroup all pack size in same BrandGroup different pack style in same brand & function - bag & bottleGroup different pack style in same function - box & bottle 1.2 Block Merchandise•Set item in one block by some key points1.2.2 Block by Packagea) Multi Packaging - combineGroup different pack style in one subcategory - box & bottle & bag 1.2 Block Merchandise•Set item in one block by some key points1.2.2 Block by Packagea) Multi Packaging - separate 1.2 Block Merchandise1.2.2 Block by Packageb) Single packaging - Bottle-1Bottle-1, combine different volume size•Set item in one block by some key pointsFrom T->Bbig to small (2004 target)From T->Bsmall to big (weight fact) 1.2 Block Merchandise1.2.2 Block by Packageb) Single packaging - Bottle-2Bottle-2, separate different volume size•Set item in one block by some key pointsBig bottleSmall bottle 1.2 Block Merchandise1.2.2 Block by Packageb) Single packaging - Bag & PVBag & PV•Set item in one block by some key points1 hang on the hook, packaging has to be strong enough2 Dump in basket if the packaging is not strong enough to be hold on the hook 1.2 Block Merchandise1.2.2 Block by Packageb) Single packaging - BoxBox•Set item in one block by some key points2. By brand, From T ->B big pack to small pack1. By brand, From T ->B different function 1.2 Block Merchandise1.2.2 Block by Packageb) Single packaging - BoxBox•Set item in one block by some key points3. By brand, From T ->B different flavor4. By brand, From T ->B different package size 1.2 Block Merchandise1.2.2 Block by Packageb) Single packaging - Canned•Set item in one block by some key points By brand, blocked by flavor or or material 1.2 Block Merchandise1.2.2 Block by Packageb) Single packaging - Canned•Set item in one block by some key pointsBy pack style By brand, 1.2 Block Merchandise1.2.3 Block by Specific Themea) Color•Set item in one block by some key points 1.2 Block Merchandise1.2.3 Block by Specific Themeb) Printing Pattern•Set item in one block by some key points From Cartoon to printing From unicolor to printing 1.2 Block Merchandise1.2.3 Block by Specific Themec) Flavor•Set item in one block by some key pointsOne brand 1.2 Block Merchandise1.2.3 Block by Specific Themed) Target Customer•Set item in one block by some key pointsFor Baby 1.2 Block Merchandise1.2.3 Block by Specific Themee) Quality grade•Set item in one block by some key pointsEconomical Premium 1.2 Block Merchandise1.2.3 Block by Specific Themef) Functionality•Set item in one block by some key points 2. Match products with appropriate fixtures2.1.1 Hook- bar hook2.1 Use appropriate size fixture for different products PV packaging item, light item on the normal hook - bar hook 2. Match products with appropriate fixtures2.1.1 Hook- heavy duty hook2.1 Use appropriate size fixture for different products Non-packaging item, heavy items should be put on heavy duty hooks 2. Match products with appropriate fixtures2.1.1 Hook- double use2.1 Use appropriate size fixture for different products Non-packaging item, non-hole item can be hanged on the hooks and use 2 to hold it. 2. Match products with appropriate fixtures2.1.2 Wire basketsb) Using divider to fix the item location and prevent overlook out of stock and keep the section trimly, especially for tiny item2.1 Use appropriate size fixture for different products 2. Match products with appropriate fixtures2.1.2 Wire basketsd) Front face to customer2.1 Use appropriate size fixture for different products All item front face must be face to customer, on top level basket in High section, item must be put FT(Flit Top) 2. Match products with appropriate fixtures2.1.2 Wire basketsd) Front face to customer2.1 Use appropriate size fixture for different products 2. Match products with appropriate fixtures2.1.2 Wire basketse) Squeezed space by basket divider2.1 Use appropriate size fixture for different products Bagged item can be squeezedBox item can not be squeezed, but can use FS to make a block Normal shelf dividerMulti-purpose Brackets2. Match products with appropriate fixtures2.1.3 Shelvesa) Using fencing divider to fix the item location2.1 Use appropriate size fixture for different products Flat item2. Match products with appropriate fixtures2.1.3 Shelvesb) Use slope shelf to display small,flat item, show more facing to customer2.1 Use appropriate size fixture for different products Small item Low Section - 2 levels display2. Match products with appropriate fixtures2.1.3 Shelvesc) Use different depth shelf to display2.1 Use appropriate size fixture for different products Low Section - 1 level displayLow Section - 2 levels display Thin,boxed item - need to use divider2. Match products with appropriate fixtures2.1.3 Shelvesd) different packaging type2.1 Use appropriate size fixture for different products Bagged - but can sit on shelf stable Pillow basket2. Match products with appropriate fixtures2.1.4 Other Functional fixturea) Dumping basket to keep abnormal shape items2.1 Use appropriate size fixture for different products Ball Basket 2. Match products with appropriate fixtures2.2 Fixture need to match products, can not be put exceed the fixture edge 议程议程 I. 基础知识基础知识 1.1 货架简介货架简介 1.2 布局图布局图 LAYOUT 1.3 陈列图纸陈列图纸 SCHEMATIC DRAWINGII. 陈列标准陈列标准 2.1 陈列原则概述陈列原则概述 2.2 品类陈列原则品类陈列原则III. 日常工作流程日常工作流程 3.1陈列小调整流程陈列小调整流程 3.2 陈列大调整陈列大调整/季节性调整流程季节性调整流程 2.2 品类陈列原则品类陈列原则1. 品类衔接品类衔接 （（HOUSEWARE CAT. FLOW) 附件二附件二2. 品类的陈列模型品类的陈列模型 (PAPER) 附件三附件三 。