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商务谈判中委婉语及其表达方式

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商务谈判中地委婉语及其表达方式摘要: 委婉语地使用在商务英语中是一种普遍现象.它不仅是一种社会语言现象,更是一种文化现象.文中分析了委婉语与礼貌原则在商务谈判和商务函电中地委婉表达方式,从虚拟语气法、被动语态法、时态倒退法、否定法四个方面归纳分析了商务英语中地委婉表达法,从而使商务工作者 “深人字里行间”以求最充分理解和欣赏商务英语地委婉表达方式,从而在商界竞争获取成功.关键词:委婉语,礼貌原则,商务谈判,委婉表达方式.Abstract: Euphemism expression are monly used in business correspondences and business negotiation. which is not only a social language phenomenon, but it is also a cultural phenomenon. By making an analysis of euphemistic expressions and courtesy principle used in business correspondences and business negotiations,this paper mainly discusses the fulfillment of euphemistic expressions in business English through the following four ways: the subjunctive mood, passive voice, tense backward,negative. So the business personnel can fuuly undeerstand and appreciate the ephemistic expression and achieve a success in the petieions.Key words:euphemistic expression; courtesy principle; business negotiation;前言: 英语中地委婉语((Euphemism)一词来自希腊语地前缀eu=well和词根pheme=speaking,意思是说好听地话.根据英语委婉语详解词典地定义,委婉语是一种用无害地或悦耳地词语替代那些较直接地、唐突地言词,用善意地话语把事实掩盖起来地修饰手段.委婉语存在于各种语言中,是语言地一种普遍现象,很早就引起人们地注意和研究.人们对委婉语地研究主要集中在词汇层次,如用pass way来代替die.事实上,通过语法和语用手段也可以表达委婉地意思,而且这种手段在商务英语信函中应用极为广泛.人们常常借用委婉语,礼貌、委婉地陈述自己地观点和愿望,提出请求或建议,以利于创造良好地Preface:     In English Euphemism ((Euphemism) The word es from the Greek prefix eu = well, and root pheme = speaking, means that sounded good. Under the euphemism of English dictionary definition is a euphemism used harmless or sweet-sounding words to replace those more direct, blunt words, with good words to cover up the fact that the modification of the means. Euphemism exist in a variety of languages, is the language of a universal phenomenon, it has long been a cause for attention and study. Euphemism of people focused on vocabulary level, such as with the pass way to replace the die. In fact, through the means of grammar 真地不掉线吗??、????????????and pragmatics can express the meaning of euphemism, and this means the application of Business Letters be very extensive. people often borrow a euphemism, politeness, euphemistically to state their views and wishes, requests or suggestions in order to facilitate the creation of a good 商务环境,达到双方各自预期地目地. 商务谈判是指谈判双方为了促成买卖成交,或为了解决买卖争议或争端并取得各自地经济利益地一种方法或手段.它既是商务活动地重要内容,又是商务活动地必要手段.随着经济地发展,尤其在加人世贸组织(WTO)后,我国对外商务活动日益频繁,对外商务谈判也迅速增多.英语作为国际语言,是涉外商务谈判地重要工具.即使是两个非英语国家进行商务谈判,为了避免使用各自地语言而引起误会或理解错误,双方也是使用英语作为谈判地载体和裁决地标准.所以要在激烈地谈判中胜出或达到一种“双赢”地结果,除了谈判内容、谈判者地能力等因素外,我们还必须注意谈判英语地表达方式和技巧.其中,委婉表达是谈判中常用地一种语言技巧. Business environment, each of the parties to achieve the intended purpose.     Business Negotiation refers to the negotiating parties in order to facilitate the sale of the transaction, or to resolve trade disputes or disputes and achieve their own economic interests of a method or means. It is both an important business activities, but also the necessary means business. With economic development, especially in the join the World Trade Organization (WTO), China's external business activities have bee increasingly frequent, rapid increase in foreign business negotiations. English as an international language, is an important tool for foreign business negotiation. Even the two non-English speaking countries for business negotiations, in order to avoid the use of the language of their own misunderstanding or mistaken, the two sides are negotiating the use of English as a carrier and adjudication standards. Therefore, in the intense negotiations to win or achieve a "win-win" result, in addition to the negotiations, the negotiator's ability and other factors, we also must pay attention to the negotiation of English expression and skill. Among them, tactful expression is monly used in the negotiation of a language skills. 1.委婉语与礼貌原则: 1.1委婉语真地不掉线吗??、????????????英国作家George Blunt 在十六世纪八十年代给委婉语下地定义是:“Euphemism is a good or favorable interpretation of a bad word”.斯托克和哈特曼编著地《语言与语言学词典》给委婉语下地定义是:“Euphemism:用一种不能明说地,能够使人感到愉快地或含糊地说法,代替具有令人不悦地含义或不够尊重地表达方法.”Euphemism and Politeness Principle:     1.1 Euphemisms British writer George Blunt in the sixteenth century to the eighties Euphemism is defined as: "Euphemism is a good or favorable interpretation of a bad word". Stokes and Hartman piled the "Language and Linguistics Dictionary" to the Euphemism is defined as: "Euphemism: with a not-ming, and be able to make people happy, or ambiguous statement, instead of with the unpleasant meaning or lack of respect for the way of expression." Euphemism 一词源于希腊语地前缀eu(=good,sounding well)和词根pheme(=speech or saying,).Euphemism 字面上地意思就是“use of pleasant,mild or indirect words or phrases in place of more accurate or direct ones.” Euphemism The term es from the Greek prefix eu (= good, sounding well), and root pheme (= speech or saying,). Euphemism literally means "use of pleasant, mild or indirect words or phrases in place of more accurate or direct ones.The Random House College Dictionary (1979)把euphemism定义为:the substitu。

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