单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,2021年奥迪品牌商务政策 2021 Audi Dealer Margin Policy,一汽-群众奥迪销售事业部 ASD,FAW-VW,2,2021年商务政策总览 2021 Dealer Margin Policy Overview,CKD(A6L/A4L/Q5),FBU(A8L/Q7/TT/A,5/Q5),FBU(A3),FBU(R8),3,7.3%,10.3%,8.3%,9.0%,4,CSS-效劳,WT-飞行检查,CSS-销售,MS-秘采,本地销售奖励,销量考核奖励,质量标准奖励,根底佣金,总计,0.4%,0.2%,0.2%,0.4%,0.3%,1.1%,0.5%,4.2%,7.3%,2021年商务政策2021 Dealer Margin Policy,2021 经销商商务政策_ 国产车 CKD,A4L,A6L,Q5,Service Customer Satisfaction CSS,Service Customer Satisfaction WT,Sales Customer Satisfaction CSS,Sales Customer Satisfaction MS,PMA Bonus,Sales Volume Bonus,Quality Standard Bonus/SSM,Basis Margin,Sum,5,0.4%,0.2%,0.2%,0.4%,0.3%,1.1%,0.5%,4.2%,7.3%,2021年商务政策2021 Dealer Margin Policy,Dealer Margin Policy 2021 CKD,A4L,A6L,Q5,6,0.4%,0.2%,0.2%,0.4%,0.3%,1.6%,0.5%,6.7%,10.3%,A8L,Q7,Q5,TT,A5,0.3%,0.2%,0.2%,0.3%,0.3%,0.8%,0.5%,5.7%,8.3%,A3,R8,CSS-效劳,WT-飞行检查,CSS-销售,MS-秘采,本地销售奖励,销量考核奖励,质量标准奖励,根底佣金,总计,-,-,-,-,-,-,-,9.0%,9.0%,2021年商务政策2021 Dealer Margin Policy,进口车 FBU,7,0.4%,0.2%,0.2%,0.4%,0.3%,1.6%,0.5%,6.7%,10.3%,A8L,Q7,Q5,TT,A5,0.3%,0.2%,0.2%,0.3%,0.3%,0.8%,0.5%,5.7%,8.3%,A3,R8,Service Customer Satisfaction CSS,Service Customer Satisfaction WT,Sales Customer Satisfaction CSS,Sales Customer Satisfaction MS,PMA Bonus,Sales Volume Bonus,Quality Standard Bonus/SSM,Basis Margin,Sum,-,-,-,-,-,-,-,9.0%,9.0%,2021年商务政策2021 Dealer Margin Policy,Dealer Margin Policy 2021 FBU,8,2021年奥迪品牌营销政策细那么,Detailed Rules for,Audi Margin Policy 2021,9,根底销售折让CKD(A6L/A4L/Q5):4.2%;FBU(A8L/Q7/A5/Q5/TT):6.7%;,A3:5.7%;R8:9.0%,目的,Objective,：,提供经销商正常经营的根本费用Provide dealers normal operation cost,保证经销商根本生存Ensure the basic survival of dealers,鼓励经销商积极开拓市场,Encourage dealers to exploit the market actively,要求,Requirement,：,经销商必须遵守“一汽-群众奥迪特许经销商协议书中的所有规定。
Dealer must comply,with all articles in“FAW-VW Audi Authorized Dealer Agreement.,根底销售折让规那么Basic Discount Regulations：,CKD&FBU销售折让计算根底Calculation Basis of CKD&FBU Sales Discount：,整车的市场指导价,Marketing price of cars,10,质量标准奖励,System Standard Management 0.5%,考核销售折让,Assessment Discount,质量标准奖励购,SSM,目的：检查奥迪经销商对?一汽-群众奥迪特许经销商协议?规定标准及奥迪品牌各项标准的,执行情况Objective:Check dealers implementation of standard in“FAW-VW Audi Authorized,Dealer Agreement and other quality standards of Audi brand.,考核佣金比例：最高考核比例为,0.5%,，根据经销商的审核通过情况，给予经销商相应的,考核销售折让比例。
Assessment ratio:Max.discount is 0.5%.Dealers will get corresponding discount,according to their Audit results.,考核车型范围：除,R8,之外的车型Assessment models All models except R8.,标准管理审核周期,SSM Audit periods:,每年审核四次，每次的考核结果分别对应到,4,个季度,按季度兑现质量标准奖励折让未,参加相应季度审核的经销商将不享受该季度考核政策Four waves audit for the whole year,every wave result will be as the,assessment base of each quart.Dealers who dont participate in relative waves,SSM pro quarter can not get this discount.,销售质量,Sales,quality,0.2%,品牌,Brand,0.1%,效劳质量,Service,quality,0.2%,考核销售折让 Assessment Discount 质量标准奖励购SSM,质量标准奖励 System Standard Management 0.5%,考核方法Assessment method:,销售、效劳、品牌标准中均有否决项，其中的任何一项没有通过，质量标准奖励将被,扣除全部的0.5%。
Any basic criterion in sales or service/Brand is not fulfilled,dealer can not get the 0.5%in SSM.,在否决项全部通过的前提下，按以下规那么确定质量标准折让If all basic criteria are,fulfilled,the SSM discount will be calculated according to the following rules:,销售质量Sales quality：,n95%销售审核通过率 100%,那么可获得相应季度的销售质量折让0.2%.95%,Sales Audit pass rate 100%,dealer can get sales quality discount 0.2%.,11,12,质量标准奖励,System Standard Management 0.5%,考核销售折让,Assessment Discount,质量标准奖励购,SSM,效劳质量Service quality:,n 95%效劳审核通过率 100%,那么可获得相应季度效劳质量折让0.2%.,95%Service Audit pass rate 100%,dealer can get service quality,discount 0.2%.,n 效劳审核通过率95%,那么相应季度效劳质量折让为0。
Service Audit pass,rate 95%,service quality discount is 0.,品牌质量,Brand quality:,n90%品牌审核通过率 100%,那么可获得相应季度品牌考核折让0.1%.90%,Brand Audit pass rate 100%,dealer can get brand discount 0.1%.,n品牌审核通过率90%,那么相应季度品牌考核折让为0Brand Audit pass rate,90%,brand discount is 0.,考核方法Assessment method:,销售质量,Sales quality,：,n销售审核通过率 95%,那么相应季度的销售质量折让为0Sales Audit pass,rate A,80,当,If 80 A,70,当,If A,70,，,19,M=0.4%,M=0.3%,M=0.2%,M=0,考核销售折让 Assessment Discount 秘密采购Mystery shopping,秘密采购 Mystery Shopping,CKD(A6L/A4L/Q5)/FBU(A8L/Q7/A5/TT/Q5):0.4%,考核方法Assessment method：,20,目的：检查奥迪经销商对标准销售流程的执行及达成情况。
Objective:Check dealers implementation of standard sales process,考核佣金比例：最高考核比例为,0.3%,，根据经销商的不同秘密采购成绩,(A:,分,),，给予经,销商相应的考核销售折让比例,(M),未参加相应考核周期全部,2,次秘密采购的经销商将不享受,该期考核政策Assessment ratio:Max.discount is 0.3%.Dealers will get corresponding discount,(M)according to their MS result(A:scores).Dealers who dont participate in all 2,waves MS pro quarter can not get this discount.,秘密采购,Mystery Shopping,FBU(A3):0.3%,考核销售折让,Assessment Discount,秘密采购,Mystery shopping,考核周期,:,奥迪销售事业部网络部每年将委托第三方对经销商实施秘密采购,8,次，按季度兑,现考核返利,每,2,次平均成绩作为,相应季度的考核依据。
Assessment period:The third party consigned by FAW-VW Audi Sales Division,will implement 8 waves mystery shopping on dealers every year.The average result,of every 2 waves will be taken as assessment basis for the relative quarter.,当,If A,90,当,If 90 A,80,当,If 80 A,70,当,If A,70,，,21,M=0.3%,M=0.2%,M=0.1%,M=0,考核销售折让 Assessment Discount 秘密采购Myst。