2021/6/31 BRAND STORY品牌故事品牌故事 Colin,a famous British design master of men's suits, was an imperial designer. The garments designed by him represent the classic British nation spirit of confidence, delicacy and grace,famous for the fine materials and cutting, smooth lines and graceful contour.Forbes was a top French design pioneer of fashionable dresses. Regardless of his youth,he had won the nomination for the designer of the year in French Fashion Awards. Upon the request of the British Crown Prince,Colin customized a full dress for Prince Wales . The dress was precisely cut with perfect and exquisite workmanship,which made Prince Wales feel a little traditional.It just so happened that they met with Forbes who was invited to attend the evening party of the British royal family.Extemporarily he picked up a pair of scissors and threads and made some adjustments to the dress skillfully, so that the originally classic royal dress merged into the soul of fashion.Prince Wales gave high praise to the work and held that a fresh air was infused into the classic British high-class fashionable dresses.The British Crown Prince also awarded the Medal of Honor to them, saying that their cooperation was"Diamond Cuts Diamond".From then on ,Colin and Forbes started cooperation and jointly established the brand of COOFO.They have realized that the clothing is not merely clothing , but a kind of symbol—a synonym of fashion and classics..2021/6/32 著名的英国男装设计大师Colin是御用的皇室设计师，他设计的服装，代表着英伦经典自信、细致优雅的民族精神，以细密的用料与剪裁、熨贴流畅的线条、优雅的轮廓著称。
Forbes则是法国顶尖时装设计先锋虽然年轻，却已经获得了法国时尚奖年度设计师的提名 Colin应英国王储的要求，为wales王子订制了一套礼服礼服严谨的剪裁，完美的细节做工，让Wales王子总感觉有些过于传统，恰恰碰到Fores应邀来参加当晚的英国皇室派对，他随兴而致的拿起了剪刀和缝线，巧妙地对礼服做了一些调整，使原本经典的皇家礼服，融入了时尚的灵魂，让Wales王子大为赞叹，认为是为英国的经典的高级时装注入了一股新气流王储也特地为他们颁发了荣誉勋章， 共称他们的合作是“Diamond Cuts Diamond” Colin由此和Forbes携手，共同创立了COOFO的品牌，他们使服装不再只是「服装」，而是一种「符号」：是一种流行经典的代名词！ BRAND STORY品牌故事品牌故事2021/6/33 BRAND CONCEPT品牌理念品牌理念Ø 倡导品位、雅致的休闲生活；Ø 商务和休闲相结合;以时尚观点传播着成功人士的不同需求；Ø 精致，优雅、自信:张弛有度;勇于创新的细节完美主义者2021/6/34 BRAND TARGET品牌风格及目标客户品牌风格及目标客户 Elaborate technology,harmonious color configuration and unique design style are totally integrated with its brand style.Everything including the whole and the details is arranged in a perfect way to reflect the delicate taste of life and express the quality of classics, brilliance and luxury with an sunny image.★ TargetTarget28-45岁都市成功男士。
要求精致的生活，注重商品品质，具有一定着装品位的完美主义男士阳刚十足，对生活充满自信的现代男士★ Brand ageBrand age考究的工艺、和谐的色彩配置和独特的款式风格Colin与Forbes设计师将英国及法国的流行时尚元素融入产品研发中，高品质且设计的产品，使其更适合现代都市白领男士2021/6/35 PRODUCT COMPOSITION产品构成产品构成上装外穿上装外穿32%、上装内搭、上装内搭42%、裤类、裤类18% 、配饰类、配饰类8%上装外穿上装外穿32%上装内搭上装内搭42%配饰类配饰类8%裤类裤类18%2021/6/36 WIDE RANGES OF PRICE价格定位价格定位2021/6/37 WIDE RANGES OF PRICE品牌价位品牌价位品名品名价位价位( (元元) )正装衬衫680-2180休闲衬衫880-1880薄毛衫880-2880厚毛衫1080-3280牛仔裤680-2180休闲裤880-2280单西1980-4280品名品名价位价位( (元元) )便西1980-4580套西2280-6980茄克1680-3280棉服1980-3880大衣2280-6880羽绒服1880-3680领带880-2380品名品名价位价位( (元元) )围巾880-2880钱夹580-1880包880-2880皮带780-2280袜子68-128皮休闲鞋1680-3880正装鞋1980-33802021/6/38 BRAND POSITIONING品牌定位品牌定位HighLowPrice20-25岁25-30岁30~40岁40岁以上AgeErmenegildo ZegnaBOSSD&GCKFAIRWHALEGXGJACK&JONESGOLDLION JOEONEC31 ROTCVICTUTU2021/6/39 Brand Style 一一Fashion · BusinessFashion · Business2021/6/310 Brand Style 二二Fashion · Business2021/6/311 Brand Style 三三Fashion · Business2021/6/312 Brand Style 四四Fashion · BusinessFashion · Business2021/6/313 Stroe Image店铺分布店铺分布序号序号城市城市商场商场楼层楼层经营面积经营面积月均销售月均销售1 1哈尔滨哈尔滨远远大大购购物中心物中心五楼五楼68.168.1平米平米58.658.6万万2 2长长春春卓展卓展购购物中心物中心四楼四楼6565平米平米43.943.9万万4 4沈阳沈阳中兴中兴五楼五楼80.780.7平米平米42.142.1万万5 5呼和浩特呼和浩特维多利商厦维多利商厦四楼四楼73.273.2平米平米38.038.0万万6 6北京北京君太百货君太百货五楼五楼6161平米平米31.431.4万万7 7翠微百货翠微百货筹备筹备8 8郑郑州州丹尼斯丹尼斯筹备筹备9 9武武汉汉武武汉汉广广场场筹备筹备1010上海上海八佰伴八佰伴筹备筹备1111久光百货久光百货筹备筹备2021/6/314 Stroe Image 一一2021/6/315 Stroe Image 二二2021/6/316 Stroe Image 三三2021/6/317 Stroe Image 四四2021/6/318 THANK YOU!TEL:400-883-1818 SHANGHAI QIAOFU GARMENT CO.,LTD.2021/6/319 部分资料从网络收集整理而来，供大家参考，感谢您的关注！ 。