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1、,There are very few people in the world today more closely associated with innovation than Apple co-founder, Steve Jobs. He is the classic American entrepreneurstarting his company in the spare bedroom of his parents house, and pioneering the first personal computer for everyday use.,The famed New Y
2、ork Times columnist, Thomas Friedman, wrote a column in which he said America needs more jobsSteve Jobs. He meant that innovation and creativity must be nurtured and encouraged to help the U.S and other countries emerge from the global recession. Everyone wants to learn more about Steve Jobs, yet ve
3、ry few journalists have identified the principles that drive Steve Jobs and his success. Until now, that is.,The Innovation Secrets of Steve Jobs (McGraw-Hill, October, 2010) reveals the 7 principles that are largely responsible for his breakthrough success; principles that have guided Steve Jobs fo
4、r his entire career and, more important, principles you can adopt today to “think differently” about your company, product or service.,Steve Jobs has something to teach you about your career, your business, and your brand. He thinks differently about every aspect of business from product design to m
5、arketing to communications. Here are the 7 principles responsible for Jobs breakthrough success.,Principle One: Do what you love.,Passion is everything. Innovationwhich simply meansnew ways of doing things that improve our lives-cannot flourish unless you are truly obsessed with making something bet
6、terbe it a product, a service, a method or a career.,“Have the courage to follow your heart and intuition. They somehow already know what you truly want to become.”,Jobs has followed his heart his entire career and that passion, he says, has made all the difference. Its very difficult to come up wit
7、h new, creative ideas that move society forward if you are not passionate about the subject.,In 1972, Steve Jobs dropped out of Reed College in Portland after just one semester.,He stayed another 18 months to “drop in” to those classes he enjoyed, like calligraphy. Calligraphy didnt have any obvious
8、 practical application in his life but it would come back to Jobs when he created the Mac.,The Macintosh was the worlds first computer with beautiful fonts and typography. If Steve Jobs hadnt followed his passion, wed still be entering line commands.,“Being the richest man in the cemetery doesnt mat
9、ter to me. Going to be bed at night saying weve done something wonderfulthats what matters to me.”,“Passion wont protect you against setbacks, but it will ensure that no failure is ever final.” Bill Strickland,“I dont mind failure. Ive always thought that schoolchildren should be marked by the numbe
10、r of failures theyve had.” James Dyson,How to do find your passion? Passions are those ideas that dont leave you alone. They are the hopes, dreams and possibilities that consume your thoughts. Follow those passions despite skeptics and naysayers who do not have the courage to follow their dreams.,Pr
11、inciple Two: Put a dent in the universe.,This speaks to vision. Innovation doesnt take place in a vacuum. You need to know where youre going, what the ultimate destination is, and you need to inspire others, evangelists.,“Were gambling on our vision, and wed rather do that than make me-too products.
12、”,Steve Jobs has never underestimated the power of vision to move a brand forward. In 1976, Steve Wozniak was captivated by Jobs vision to “put a computer in the hands of everyday people.”,In 1979, Jobs took a tour of the Xerox research facility in Palo Alto, California. There he saw a new technolog
13、y that let users interact with the computer via colorful graphical icons on the screen instead of entering complex line commands.,It was called a “graphical user interface.” In that moment, Jobs knew that this technology would allow him to fulfill his vision of putting a computer in the hands of eve
14、ryday people. Jobs later said that Xerox could have “dominated” the computer industry but instead its vision was limited to building another copier. Two people can see the same thing but perceive it differently based on their vision.,Steve Jobs set out with a vision to change the world. Whats your v
15、ision for your product, brand, and your career?,Passion fuels the rocket, but vision points the rocket to its ultimate destination.,Principle Three: Kick start your brain.,Creativity leads to innovative ideas. Jobs believes that a broad set of experiences expands our understanding of the human exper
16、ience. A broader understanding leads to breakthroughs that others may have missed. Breakthrough innovation requires creativity and creativity requires that you think differently aboutthe way you think.,“Creativity is just connecting things.”,The idea fell from a tree, literally. Steve Jobs had returned from visiting a commune-like place in Oregon located in an apple orchard. Apple co-founder and Jobs pal, Steve Wozniak, picked him up from the airport
