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1、BRAND HONG KONG GUIDELINESUpdated May 2012 S E C T I O N A Brand Hong Kong Signature A.1 Signature Elements A.2 Dragon Symbol and Ribbons Graphic A.3.1 Minimum Size with Brandline A.3.2 Primary Signature without Brandline A.3.3 Minimum Clear Space A.4.1 Colour Guide Full Colour Versions A.4.2 Colour
2、 Guide Single Colour Versions A.5.1 Background Colours Preferred Colours A.5.2 Background Colours Signature Colours A.5.3 Background Colours Full Colour Signature A.5.4 Background Colours Single Colour Signature (Red) A.5.5 Background Colours Single Colour Signature (Yellow) A.6 Incorrect Usage A.7
3、Colour Palette A.8.1 Typeface A.8.2 Logotype :“/()+-= Trade Gothic LH Extended ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 $#%:“/()+-= Trade Gothic LH Bold Extended ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 $ #%:“/()+-= Trade Gothic LT Standard Light ABCDE
4、FGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 $ #%:“/()+-= Trade Gothic LT Std Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 $ #%:“/()+-= Trade Gothic LT Std Bold No.2 正線體 中文字體示範 中黑體 中文字體示範 黑體 中文字體示範 粗黑體 中文字體示範 BRAND HONG KONG SIGNATURE BRAND HONG KONG GUIDEL
5、INES A.8.2 | Logotype & Brandline The Brand Hong Kong logotype and brandline may be used on its own in special circumstances to fi t specifi c design purposes. Some suggested versions of Brand Hong Kong logotype and brandline are shown on this page. BRAND HONG KONG SIGNATURE BRAND HONG KONG GUIDELIN
6、ES There are specifi c colour combinations for the Brand Hong Kong logotype and brandline. Black and White Red (Pantone 485C) and Black Red (Pantone 485C) and White All Red (Pantone 485C) All Yellow (Pantone 1235C) A.8.3 | Logotype & Brandline Colours BRAND HONG KONG SIGNATURE BRAND HONG KONG GUIDEL
7、INES 1 1 2 3 4 5 2 345 S E C T I O N B Brand Hong Kong Graphics Adaptation B.1 Circular Ribbons B.2 Free Style Ribbons B.3.1 Icons Graphic B.3.2 Icons Graphic Adaptations B.1 | Circular Ribbons Booklets T-shirts Paper Bag BRAND HONG KONG GRAPHICS ADAPTATION BRAND HONG KONG GUIDELINES 1 1 2 3 2 3 B.2
8、 | Free Style Ribbons Promotional items Indoor Banners Airplane Free Standing Banners BRAND HONG KONG GUIDELINES 12 1 2 3 4 34 BRAND HONG KONG GRAPHICS ADAPTATION BRAND HONG KONG GUIDELINES BRAND HONG KONG GRAPHICS ADAPTATION B.3.2 | Icons Graphic Adaptations Booklet Outdoor Billboards Tattoos BRAND HONG KONG GUIDELINES 12 1 2 3 3 BRAND HONG KONG GRAPHICS ADAPTATION
