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1、Unit 1 Business Letter Writing 商业书信撰写1. The Salutation 称呼 这是写信人对收信人的一种称呼，其位置是在封内地址的下面空两行，目前外贸书信中一般通用的称呼语有：Dear sir , Dear Madam, Dear Sirs,Dear Mesdames, Gentlemen(不能用单数),Dear Mr.xxx2. Complimentary Close 结束客套语 结束语是一种客套用语它应与前面的称呼相呼应，后面加逗号。如： Dear Sir(s): Yours faithfully,or Faithfully yours, Gentlem
2、en: Truly yours,or Yours truly, Dear Mr.xx, Yours sincerely or Sincerely yours,3. Enclosure 附件 如信中有附件时，应在签名下注明Encl.或Enc.如附件不止一件应注明2 Encls or 3 Encls,或详细列明如下： Encls: 2 Invoices Enc: 1 Photo 1 Certificate4.5.6.Unit 2 Establishing Business Relations 建立业务关系1 说明信息来源（The source of information） Your compan
3、y has been kindly introduced to us by we learn from that 简单介绍自己公司（brief introduction to your own company ） We wish to introduce ourselves to you as Our lines are mainly 写信目的（The intention of writing the letter） We are willing to enter into business relations with you. we are now writing to you for t
4、he 表达合作愿望（Expressing the intention of cooperation and getting early reply） We look forward to receiving Your early reply is appreciated.2. 短语 be introduced to 被介绍给 fall within the business scope of 属于的经营范围 enter into (establish, build，open up) business relations with 与建立业务关系 at an early date 尽早 a ge
5、neral idea/a rough idea 一般的了解，大致概况 Upon /on receipt of 一收到 Look forward to+n./v-ing 盼望，期待 the Commercial Counsellors Office 商务参赞处 avail oneself of 利用 In a position to do sth 能够 State-owned/State-operated/State-run 国营的，国有的 Specialize in 专业经营，专营 engaged in 从事 Under/By separate cover/post 另寄，另外邮寄 with
6、a view to 为了 3. 句子1) Your letter of the 2nd March expressing the hope of establishing business connections with us has been received with thanks. 你3月2日希望同我们建立业务关系的信已经收到，谢谢。2) 在收到你方具体询价时，我将立即寄上报价单及样品。We will send you our quotations and samples immediately on/upon receipt of your specific（concrete）enq
7、uiry.4. 信例Write a reply to ABC co. with the following particulars.1.Acknowledge the receipt of their letter of June 27;2.Agree to their proposal of establishing trade relations with you3.Commodity inspection will be handled by the bureau concerned in Shanghai.Dear sirs, With reference to（关于） your le
8、tter of June 27,we are glad to learn that you wish to enter into trade relations with us, which also meets our interest. To give you a general idea（大概情况） of our products , we are sending you by air a catalog showing various products being handled by this corporation with detailed specification and m
9、eans of packing. Quotations and sample will be sent upon receipt of （一收到就）your specific enquiries. As we have not had the pleasure of doing business with you in the past, we would like to inform you that our goods for export are to be inspected by the Shanghai Commodity Inspection Bureau before ship
10、ment, and necessary certificates in regard to（关于） the quality and quantity of the shipment will be provided. We are looking forward to your early reply. Yours faithfullyUnit 3 Statuis Enquiry 咨询1. 短语 on the point of 正要的时候 be obliged to sb 感激 be obliged to do sth 被迫，不得不 Meet Ones Obligation 偿清债务 info
11、rm sb. of sth. 告知某人某事 pleased be informed that 兹通知 In confidence 私下，秘密地 It goes without saying 不言而喻，不用说 On your part 你方 Up to 直到 Line/business scope 业务（范围） in line with 符合，与一致 be in sth./ be dealing in sth. 经营 have placed an order with 向下订单 comply with 遵从 Turnover 营业额 proceed with 继续进行2. 句子1) The fi
12、rm, Anderson & Co., is dealing in pharmaceutical chemicals. They have wide connections with an annual turnover of US $100,000. We usually grant them credit up to US $30,000 without security and they have never failed to meet their engagement. 安特森公司经营西药化工原料。他们具有广泛的业务关系，年营业额约10万美元。我们通常给予他们3万美元的信贷，而不需任
13、何抵押物品，他们从来没有不履行承诺。2) Messrs.William Little & Co. have placed an order with us in an amount of US $50,000. Since they ask for payment to be made by D/P, instead of L/C at sight as usually accepted by us, we should be glad to know if they have any record of default and if it is safe for us to comply w
14、ith their request. It is understood that any information you may supply us with will be considered as confidential and without any responsibility on your part. 威廉立德尔公司向我们定购5万美元货物。由于他们要求用D/P付款，而不是用我们通常接受的即期L/C付款，因此我们将乐于知道该公司是否有任何违约记录，我们答应他们的要求是否安全。勿庸说明，你提供给我们的任何信息将被认为是机密的，你方对此不负任何责任。Unit 4 Enquiries
15、and Replies 询盘及答复1. 写作方式1) 介绍信息来源或提上一封信等。 We know your company through the courtesy of We are a company dealing in We write to inform you that we are interested in We have pleasure in informing you that we2) 具体的询价（比如要求对方提供什么信息和服务等，这一部分要写得具体、清楚） If you can quote us a firm offer（实盘） forwe shall appreciate it. We will be pleased to have your offer Your quotations for the following will be highly appreciated.3)
