NIKE品牌案例

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1、, ,http:/ http:/ http:/ http:/ http:/ http:/ http:/ http:/,Nike 1 棩2002 2 2004 3 .2004, 1 棩2002 2 2004 3 .2004, 1 棩2002 2 2004 3 .2004, 1 棩2002 2 2004 3 .2004, 1 棩2002 2 2004 3 .2004,NIKE:塣 緶豸 :,19914򵱾İ?! 񻰡򴩴,O my God!,70%,1972 NIKENIKE 1973 200010000NIKE Nike1978񲽣

2、;20 1979 NIKE漼ThaiwindNIKE,1980 NIKENIKE 󣬡Local for Local() 1996 NIKE()(20021) 20025 NIKENIKE33141618NIKE 20028򼼡 20027 NIKENBA塣20028򼼡 NIKE33NIKENIKE򳬼44򹫿,򣬸 ,湫裬鱼,򵥵,Just do it, ,NIKE, FS-01509 (NIKE) NIKE NIKE 1972-1-1 200 30000 1-3 20-50 ,-, NIKE

3、. ,汻,NIKE207010NIKEBeaverton񲿣񲿣񲿡NIKE裬NIKE侺 1980NIKEMark Pennington(WMS)豸,缶 Nike1999EDI乩EDI34Nike滮Nike18090,2. NIKE򲼾硣NIKENIKE1983NIKENIKE48NIKE𳵾NIKE3550,3. NIKE衣NIKEDeloitteRFNIKEASRS,Nike6880%10%棬񲽹,2000NIKEUPSNIKE絽NUPS UPSNUPS洢NIKENIKENIKE,NIKE,NIKENIKE

4、NIKENIKE 300NIKE6040%1995Nike33090,Nike繫Nike繤12872203167AMP6󲿷100mbps绹64KDDN幫1997Nike,Nikes Marketing Commumcation199428P&G l9漫,? 湤桭, ,!滹,Just Do It 񡱡򻯵繲棬涼񣬺򣬲乤,80() Ievis() 1986棬,壬򾺼󣬵,鷢 򼼵棬󡣽, 񲽹񲽹 湵 1996,Show time,羴 ,90 񡢶,仯仯磬,񲽹漼 洴磬, ,80񲽵, 󣬶,Show time,Nike,