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1、 Essay写作范文-苹果挑战与定价策略Q1: What are the key challenges Apple is facing, both in terms of the macro-environment and industry competition?Although Apple Inc. now is one of the successful companies in the world, the company is exposed to many problems. Using PEST Analysis, these problems are potential fac
2、tors that Apple Inc. face including political, economic, social, and technological aspects. In the aspect of policy, Apple Inc. had a robust experience for these years. The headquarter of Apple Inc is now in the U.S., but Apple is still facing “legal stress domestically also” since Apple imported so
3、me material to manufacture its phones parts whichever earlier banned by the U.S. government (Mohammad, Usman & Md, 2015). In addition, Americas labor and environmental laws make it hard for Apple Inc. to compete in the market, according to the 10-K form of Apple Inc. (2013).Because Apple Inc. is now
4、 cooperating with a great many of contract suppliers worldwide, Apple faced several supplier worker issues and even some suicides cases, for instance, in May 2010, long working hours brings stress to workers and “two of workers lost their life and sixteen were injured during an explosive in one of A
5、pples supplier facility” (Mohammad, Usman & Md, 2015). As a result, some political rules in some countries restrict how Apple Inc. conduct business in that specific country. Besides, if Apple is competing with local counterpart, lets say Huawei, a Chinese mobile manufacturer in China, Huawei can get
6、 a pass to expand in China while Apple might face several restrictions as Chinese government would support local companies. Lastly, unstable U.S. trade relationship conducted by the U.S. government may result in “potential retaliation against Apple in China” (Financial Times, 2018).Although with the
7、 promotion of iPhone X, Apple Inc. now experience a relatively high profit, it still faces economic challenges. The worlds economy was slow in the past few years, and Apple Inc. has been affected by such a crisis. According to the 10-K form of Apple Inc (2013), the sale in the American region was 9%
8、 percent in 2012-2013 while the number was 50% of 2011-2012. In China, the sale number in 2011-2012 was 78%, but in the year 2012-2013, the number decreased to only 13%. Moreover, factors such as unemployment rate contribute to the sale dilemma for Apple Inc in countries such as China, even though M
9、r. Cook insisted that “China and its growing middle class still held great potential for the iPhone” (Financial Times, 2018). What is more, U.S. fiscal problems as well as stringing dollars would put the giant companies such as Apple Inc. in a tough place as the cost and the price are now a problem
10、to settle.In the aspect of social analysis, Apple Inc. has made many changes in its product and enterprises pattern to satisfy its consumers world-widely. Apple Inc. is subject to social effect since some of the external sociocultural factors are applied to its macro-environment; both rising use of
11、mobile access and rising use of social media led to the electronic devices such as iPhones and iPads being widely accepted by the society. It is indeed a great chance for Apple Inc to expand its market; however, Apple is struggling in more-conscious markets in countries such as China and Indian. Tak
12、ing China as an example, Apple Inc. suffers from industry competition as Chinese rivals such as Huawei and Xiaomi “improving their hardware while keeping prices low” (Financial Times, 2018). As a result, many domestic potential buyers in China would purchase Huawei or Xiaomi instead of Apples produc
13、t because domestic manufacturers are familiar with Chinese customers buying behavior: seeking for sound quality with a lower price. Innovations are defined as the key Apple Inc. lays its eyes on technology. It always has an aggressive philosophy on innovation. By offering its unique and advanced tec
14、hnology, it “retained 49% of its customers and converted 20% to IOS in the year 2012-2013” (Mohammad, Usman & Md, 2015). However, with the rise of rivals such as Huawei, Apple Inc. has to consider its technology strategy it once being pride about. Android system is applied in Huaweis product, and no
15、w many people believe that the Android system is easier to use compared to Apples IOS. Besides, Apple is supposed to invest more in R&D as of competitive and short product life cycle nature of the industry, according to Apple 10- K form (2013). What is more, Apple is using its floor software applica
16、tion offering “which is third-party software, bringing risk to its continuation of the contract with the Apple” (Mohammad, Usman & Md, 2015). As a result, Apples technological challenges come from its inner system and technical innovation and the industrial competition from its rivals.Q2: Discuss Apples pricing strategy according to Porters generic strategies. What are the strengths and weakness of Apples pricing strategy? What are your s
