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1、宁波理工学院毕业设计（论文）题 目 浅析商务英语语体审美取向 姓 名 学 号 专业班级 2004级英语6班 指导教师 分 院 外国语分院 完成日期 2008 年 5 月 20 日 Aesthetic Criterion in Judging the Manners and Styles in Business EnglishByStudent Number: Supervisor: A Thesis Submitted in Partial Fulfillment of the Requirement for the Degree of Bachelor of Arts in the Scho
2、ol of Foreign Languages,Ningbo Institute of Technology, Zhejiang University May 20, 2008AcknowledgementsIn the long processing of composing, I wish to extend my heart-felt gratitude to all my teachers and professors who have helped in my academic development. My special gratitude first goes to Profe
3、ssor Zhang Zhenmei, my supervisor, who has given me invaluable insights, commentaries and criticisms on this thesis. Her patient instruction and hearty encouragement have enabled me to fulfill and improve the quality of my paper.My appreciation also extends to my classmates and friends who provided
4、me with reference books and other hardware devices. These materials and devices do great help to my completion of the paper. And finally, I would like to thank my family for their psychological support and all endeavors.AbstractAs a kind of English for Specific Purpose, business English differs from
5、 English for General Purpose in aspects of lexical, syntax, rhetoric and understatement. In lexical aspect, it differentiates from others in aspects of nominalization, polysemy, and in using acronym words, technical or legal terms, polite words and fuzzy words; In syntax aspect, conditional sentence
6、s, imperative sentences, and interrogative sentences are most commonly used in contracts, advertisings, and business letters respectively to achieve good results. In rhetoric aspect, rhetoric of politeness, pun, repetition, parallelism, simile, metaphor, alliteration, and end-rhyme are frequently ap
7、plied to beautify the language of business English. In understatement aspect, past tense mode, subjunctive mode, and passive voice mode are adopted to express business English in negotiable tones. The author attempts to research the topic from a special aspectmanners and styles of business English b
8、y quoting examples from a great number of materials concerning business English, and by analyzing variety of lexical, syntax, rhetoric features. This paper is composed of three parts including introduction, main body, and conclusion. The main body could be divided into four parts, which analyze the
9、manners and styles of business English from aspect of lexical, syntax, rhetoric and understatement. These manners and styles of business English are vital for the development of business for both the senders and receivers of business information. If the information senders understand these character
10、istics better and apply them for practical business, and the receivers also understand what the senders mean, the business between them will go on more smoothly and better.Key words: business English; lexical; syntax; rhetoric; understatement 摘要商务英语作为一种专门用途英语与普通英语存在着较大区别，主要体现在词汇、句法、修辞以及低调陈述等方面。在词汇方面
11、，商务英语的独特之处有名词化现象、一词多义现象以及使用略缩词汇、专有名词、礼貌词汇和模糊词汇；在句法方面，商务合同、商务广告和商业信函分别大量地使用条件句、祈使句和疑问句来达到各自最好的语言效果；在修辞方面，商务英语经常应用礼貌修辞、双关、反复、排比、明喻、暗喻、头韵和尾韵等手段来美化其语言。在低调陈述方面，商务英语经常采用过去时、虚拟语气和被动语气等商量的口气来表达意思。本文作者引用大量有关商务英语的实例，试从一个独特的角度商务英语语体风格特点，来分析其在词汇、句法、修辞等方面的特点。本文有三部分组成：引言、正文和总结。其中，正文部分又分四个小部分，分别阐述了商务英语词汇、句法、修辞以及低调
12、陈述方面的风格形式。商务英语的这些风格形式，对于商务信息的发出者和接收者的业务发展都是非常关键的，如果信息的发送者掌握了这些特点并将其应用于实际商务活动，而且信息接收者也明白信息发出者的意思，那么他们的业务将会进行地更顺利更红火。关键词：商务英语；词汇；句法；修辞；低调陈述Contents1 Introduction11.1 Research Background11.2 Research Purpose22 Aesthetic Criterion in Judging the Manners and Styles in Business English32.1 Lexical Aspect3
13、2.1.1 Nominalization32.1.2 Acronym Words42.1.3 Technical or Legal Terms52.1.4 Expression of Politeness62.1.5 Fuzziness of Words72.1.6 Polysemy72.2 Syntax Aspect82.2.1 Conditional Sentence82.2.2 Interrogative Sentence82.2.3 Imperative Sentence92.3 Rhetoric Aspect92.3.1 Rhetoric of Politeness102.3.2 P
14、un102.3.3 Repetition112.3.4 Parallelism112.3.5 Figure of Speech Mode122.3.5.1 Simile122.3.5.2 Metaphor122.3.6 Rhyming Mode132.3.6.1 Alliteration132.3.6.2 End-Rhyme142.4 Understatement142.4.1 Past Tense Mode142.4.2 Subjunctive Mode152.4.3 Passive Voice Mode153 Conclusion16Bibliography171 Introduction 1.1. Research BackgroundNowadays, international business and trade are getting more and more popular around the world, and of course, English will also play more and more important role as a bridge in international business, economy and culture between different nations. Recently, b
