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1、2011苏宁电器集团简介（中英文）苏宁电器集团创立于1990年，历经20年的发展，成为中国最大的商业企业，是商务部重点培育的15家大型商业企业集团之一，位列中国企业500强第50位，中国民营企业前二强，品牌价值508.31亿元。苏宁电器集团以电器连锁为主业，顺势切入商业地产，同步带动住宅开发、高星级酒店与购物中心连锁等行业发展，形成了商业、地产、服务业三大领域协同发展的产业格局。截至2010年底，苏宁电器集团进入中国300多个城市，并进入中国香港和日本东京、大阪地区，拥有员工15万人，年营业收入近1500亿元。Suning Appliance Group was established in
2、1990. After 20 years of development, it has become the largest commercial enterprise in China. It is one of the “National Key 15 Largest Commercial Enterprises in China” specially supported by the Ministry of Commerce. It ranks the 50th place among the Top 500 Enterprises in China, the 2nd place amo
3、ng the Privately-run businesses in China. Its brand value is 50.831 billion yuan.Suning Appliance Group takes appliance chain development as its main business, and at the same time deals with the commercial real estate business, synchronizing the development of such industries as residence developme
4、nt, high-level starred hotel and shopping center chain business, thus having formulated an industrial layout of coordination development in the three fields of commerce, real estate and the service industry. By the end of 2010, Suning Appliance Group has entered more than 300 cities in China. It has
5、 also entered the markets in Hong Kong of China, Tokyo and Osaka of Japan. The total number of staff is 150,000, and the annual revenue is close to 150 billion yuan. 一、电器连锁零售 Chain retail of electrical appliances苏宁电器()中国3C家电连锁零售行业的领先者。经过20年的拼搏，历经两次创业，苏宁电器从一家200平米的空调专营店发展成为中国最大的商业流通企业。2004年7月21日，苏宁电器
6、在深交所挂牌上市，成为国内首家IPO上市的家电连锁企业，市场价值位居全球家电连锁企业前列，先后荣登福布斯亚洲企业50强、福布斯全球2000大企业中国零售业第一，荣获中国最具竞争力上市公司前十与最具投资价值上市公司等诸多荣誉。截至2010年底，苏宁电器建立了覆盖直辖市、省会城市、副省级城市、地级城市、县（县级市）、发达乡镇六级市场的连锁网络，在中国大陆300多个城市，在中国香港和日本东京、大阪等地区，拥有近1500家连锁店，2010年销售收入近1500亿元。围绕市场与消费细分，苏宁电器形成了：超级旗舰店、标准店、县镇店和精品店四大类店面业态组合，采取“租、建、购、并”四位一体的同步开发方式，始终
7、保持稳健、快速的发展，平均每年新开200家以上连锁店，到2020年全球连锁店总数将达3500家，销售规模将达3500亿元。苏宁电器坚持市场导向、顾客核心，与全球上万名家电供应商建立了紧密的合作关系，为消费者提供丰富优质的家电商品和涵盖售前、售中、售后一体化的阳光服务。在实体连锁网络开发的同时，苏宁电器以“苏宁易购”为品牌，全面推进虚拟网上购物平台建设，为消费者提供快捷、优质的购物体验。到2020年，苏宁易购销售规模将达3000亿元，占据中国电子商务市场10%的份额，成为中国第一的电子商务公司。Suning Appliance ()- A leader in Chinas 3C chain re
8、tailers of home appliances. Over the past two decades, Suning Appliance has now grown into the largest commercial retail enterprise in China from an air-conditioners franchise store of 200 through two innovative undertakings. On July 21st of 2004, Suning Appliance listed on the Shenzhen Stock Exchan
9、ge and became the first domestic chain enterprise of home appliance listing IPO with its market value ranked top of global chain home appliance enterprises. Suning was also listed in the Asian Fab 50 by Forbes, ranking first of Chinese retailers in Global 2000 of Forbes and among Top 10 Most Competi
10、tive Public Companies of China and the Public Companies with Most Investment Value.By the end of 2010, Suning Appliance has covered more than 300 major cities all over China and entered Hong Kong, Tokyo and Osaka region with nearly 1,500 chain stores and the sales revenues of nearly 150 billion RMB
11、yuan in 2010.According to markets and consume segments, Suning Appliance classifies chain stores of electrical appliances into EXPO stores, standard stores, township community stores and upscale stores. Suning maintains a steady and rapid development trend by adopting the model of “the integration o
12、f lease, construction, purchase and merger” with 200 chain stores opened every year. By the end of 2020, Suning will have owned 3,500 chain stores totally all over the world with the sales revenues of 350 billion yuan RMB.Suning Appliance persists in market-orientation and customer-centricity, estab
13、lishes close cooperation with tens of thousands of famous suppliers of household appliance all over the world and provides a great variety of household appliances and sunny services before, during and after sales.While developing the network of entity chain stores, Suning Appliance takes “Suning E-g
14、o” online store as the brand, overall promoting the construction of the virtual online shopping platform, hence providing consumers with fast, convenient and quality shopping experience. By 2020, Suning E-go will reach a sales volume of 300 billion yuan which will take 10% of that of the whole e-bus
15、iness market in China, becoming No.1 among e-business corporations in China. 二、综合地产 Real Estate围绕电器连锁自建店和自建物流基地需求，苏宁电器集团进入地产开发领域。迄今为止，形成了以“苏宁置业”为品牌，商业地产、物流工业地产、住宅地产、科技地产、旅游地产五大领域协同发展的产业格局。2008年起，苏宁置业在南京、北京、上海、天津、重庆、广州、成都、沈阳、武汉、杭州等全国60多个一、二级城市开发建设，形成了全国连锁经营的布局，年平均开发800万平方米，矢志打造中国高端综合地产的领袖企业。To meet t
16、he demand of self-constructed appliance stores and logistics bases, Suning Appliance Group entered real estate industry and established Suning Real Estate, which specializes in the synergy development of five fields of commercial and residential real estate, resort, logistics base and high-tech real estate. Since 2008, Suning Real Estate has developed in 60 major cities nationwide such as Nanjing, Beijing, Shanghai, Tianjin, Chongqing, Guangzhou, Cheng
