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1、INTERNATIONAL APARTMENT 2011年度小型营销活动概述 2011 the annual marketing activities overview,He in tianjin binhai - national economic 3 above, in the battle of 1.5 trillion binhai area above ten leading hi-tech zone, is the core of binhai QiBuOu. Its GDP has completed the part for more than ten years mainta
2、ined 30% above, the first is his athletic growth. 2.62 square kilometers, ten billion, a city, the inherent great potential and bohai longhu headquarters economy area, who else?,2011.03.10,He in tianjin binhai - national economic 3 above, in the battle of 1.5 trillion binhai area above ten leading h
3、i-tech zone, is the core of binhai QiBuOu. Its GDP has completed the part for more than ten years maintained 30% above, the first is his athletic growth. 2.62 square kilometers, ten billion, a city, the inherent great potential and bohai longhu headquarters economy area, who else?,彼岸眼前，幸福身旁。一个具备潜力拥有
4、实力的项目必将胜券紧握手中。 强调生活的真谛，唤醒完美的闹钟，关于渤龙湖，我们需要做的不过是画龙点睛。,Part 1关于华视 Part 2现状分析 Part 3竞品简报 Part 4销售策略 Part 5推广策略 Part 6创意表现,NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKEECO RESIDENC
5、E FOR SUCCEED ELITE BO LONG ELITE BO LONG LAKE,Part 1 关于华视,现状分析 Analysis,销售策略 Sale Strategy,推广策略 Promotion Strategy,关于华视 About Visual MEDIA,创意表现 Creative Design,竞品简报 Competition Brief,NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NE
6、W CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKEECO RESIDENCE FOR SUCCEED ELITE BO LONG ELITE BO LONG LAKE,卓越的华视文广 如您看到，华视文广不单纯是传媒公司。而实际华视文广更准确的定义为策划优服公司。策划不仅是单纯的名词，而是我们为尊贵的客户传达全方位解析需求的态度；以优良的服务取胜，我们自诩优服。集活动策划执行、品牌策略营销、广告影视制作和庞大媒体资源发布的我们，众多领域的延伸并非出于我们的“不满足“,不过是我们为尊贵客户准备全方位优质服务储备的丰富资源。以面带点的创意称之
7、为策略，强调实际的分析称之为策划。您对我们的了解将从此刻开始。,现状分析 Analysis,销售策略 Sale Strategy,推广策略 Promotion Strategy,关于华视 About Visual MEDIA,创意表现 Creative Design,竞品简报 Competition Brief,NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR
8、 SUCCEED ELITE BO LONG LAKEECO RESIDENCE FOR SUCCEED ELITE BO LONG ELITE BO LONG LAKE,华视文广有幸成为： 融创置地、长芦地产、海尔地产、泰达地产、惠州光耀集团等房产客户的合作伙伴，侥幸得到一丝业内好评，而我们的脚步从未停歇。每一位尊贵的客户，都将将加快我们前进的步伐。,现状分析 Analysis,销售策略 Sale Strategy,推广策略 Promotion Strategy,关于华视 About Visual MEDIA,创意表现 Creative Design,竞品简报 Competition Bri
9、ef,NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKEECO RESIDENCE FOR SUCCEED ELITE BO LONG ELITE BO LONG LAKE,He in tianjin binhai - national economic 3 above, in the battle of 1
10、.5 trillion binhai area above ten leading hi-tech zone, is the core of binhai QiBuOu. Its GDP has completed the part for more than ten years maintained 30% above, the first is his athletic growth. 2.62 square kilometers, ten billion, a city, the inherent great potential and bohai longhu headquarters
11、 economy area, who else?,为渤龙湖起航，我们做的超出您的想象 接下来请您调整一下气息，这将帮助我放松心情，您将聆听到最佳的活动介绍。谢谢。,NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKEECO RESIDENCE FOR SUCCEED ELITE BO LONG ELITE BO
12、 LONG LAKE,猜测渤龙湖的目标 我们了解到渤龙湖： 滨海市场的敲门砖 产品实力区隔，构成溢价标准，领先众多竞争对手之列 金辉集团品牌战略，核心城市强势介入,现状分析 Analysis,销售策略 Sale Strategy,推广策略 Promotion Strategy,目标责任 Target Responsibility,创意表现 Creative Design,竞品简报 Competition Brief,NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUC
13、CEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKEECO RESIDENCE FOR SUCCEED ELITE BO LONG ELITE BO LONG LAKE,季的概念： 力图为渤龙湖打造一套全年的优质活动，经过考虑，我们将活动主体分为三个季，环环相扣，步步为营。避免断点活动产生的资源浪费，一个贯穿的系列活动，可以使客户广泛享用到活动效果，全面衔接活动主题，营造的活动紧扣项目营销步骤。 全系列活动力图展示渤龙湖显著的生态价值，丰富的产品感受，淡雅的精英文化，围绕以上几点吸引潜在
14、客户，增大客户有效率，保证活动的实际效果，从而有效的助推起项目的营销步伐。,现状分析 Analysis,销售策略 Sale Strategy,推广策略 Promotion Strategy,目标责任 Target Responsibility,创意表现 Creative Design,竞品简报 Competition Brief,NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESI
15、DENCE FOR SUCCEED ELITE BO LONG LAKEECO RESIDENCE FOR SUCCEED ELITE BO LONG ELITE BO LONG LAKE,接下来，我们将向您阐述三个活动季的实际操作环节,注明：以下提到的日期月份均为我们臆测客户的宣传步骤，为了沟通方便避免出现“当您需要宣传的时候”或者“当您需要营销的时候”这样容易让您分辨不清的词语。具体的活动步骤计划需要与您详细沟通后合理归位安排。,现状分析 Analysis,销售策略 Sale Strategy,推广策略 Promotion Strategy,目标责任 Target Responsibili
16、ty,创意表现 Creative Design,竞品简报 Competition Brief,现状分析 Analysis,销售策略 Sale Strategy,推广策略 Promotion Strategy,目标责任 Target Responsibility,创意表现 Creative Design,竞品简报 Competition Brief,NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKE NEW CITY OF ECO RESIDENCE FOR SUCCEED ELITE BO LONG LAKEECO RESIDENCE FOR SUCCEED ELITE BO LONG ELITE BO LONG LAKE,第一季: 4,5,6三个月 我们判断，这三个月是渤龙
