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1、Where Did They Go? And When Will They Come Back?,An Analysis of Recruitment Advertising Trends,The objective of this presentation is threefold: To present a macro view of the recruitment market To share an analytical approach to identifying local recruitment opportunities To discuss actions local ne
2、wspapers should take to capitalize on opportunities mid- and longer-term,Note that these findings integrate work done for the NAA Horizon Watching Initiative plus Kannons own client work.,Looking forward, total U.S. employment is expected to grow to about 168 million by 2010, up 15%.,U.S. Employment
3、, 1989, 1999, 2000 and 2010e,+15%,Thousands,The shift from Goods Producing to Service Producing employment is expected to continue.,Distribution of Change by Industry Group, 2000 - 2010e,Expected Change in Employment, 2000 to 2010e: 22.2 Million Jobs,Goods Producing 1%,Service Producing 99%,Professi
4、onal and Service occupations are expected to represent 39% of employment in 2010.,Distribution of U.S. Employment, 2010e,Blue Collar 24%,Service 19%,Office & Administrative Support 24%,Professional 20%,Management 11%,Sales 10%,Total Employment, 2010e: 167.7 Million Jobs,Total job openings will be hi
5、ghest in Service and Professional occupations.,Total Job Openings Due to Growth And Replacements, 2000 to 2010e,Millions,Professional & Related Occupations,Office & Admin. Support,Sales & Related Occupations,Mgt, Business & Financial,Trans. & Material Moving,Service,Production,13.5,3.9,3.9,5.1,6.7,7
6、.7,12.2,Replacement needs will account for 62% of all expected available positions.,Distribution of Job Openings by Occupational Group, 2000 to 2010e,Organic Job Growth 38%,Replacement Requirements 62%,Total Openings: 57.9 Million Jobs,Occupations With Above Average Replacement Requirements,Producti
7、on 81% Office & Admin. Support 72% Sales 72% Installation 66%,Twelve occupations - two of which are fast growing - will account for almost 60% of openings.,Food Preparation/Services Education, Training, Library Management Financial, Information Clerks Health Care Practitioners/Technical Office Suppo
8、rt Computer/Mathematical Material Moving Construction Trades Retail Sales Personal Care Cashiers,Largest Number of New/Replacement Jobs (2.0 Million+),59% of Job Openings,The jobs with the highest organic growth rates are Professional in nature.,Computer/Mathematical Health Care Support Community/So
9、cial Services Advertising Sales Protective Health Care Practitioners/Technical Models, Demonstrators Financial Service Sales Telemarketing Personal Care Arts, Design, Entertainment,Highest Growth Rate: New Jobs (+20% Expected Growth),22% of Job Openings,Largest Number of New Jobs (2,600+),34% of New
10、 Jobs,Retail Salespersons General Managers (Top Execs) General Office Clerks Cashiers Janitors and Cleaners (not Maids) Computer Support Specialists Landscaping Laborers Light Truck Drivers Guards Systems Analysts (EDP) Waiters and Waitresses Receptionists and Information Clerks,Of course, this vari
11、es by market.,Highest Growth Rate: New Jobs (+37% Expected Growth),12% of New Jobs,Computer Support Specialists Computer Engineers Systems Analysts (EDP) Amusement Attendants Medical Scientists Biological Scientists Paralegal Personnel Religious Activities Directors Parking Lot Attendants Engineerin
12、g, Math, and Natural Science Managers Business Service Sales Agents Database Administrators,Local Market Data,The majority of all expected job openings are for occupations that require less than a B.A. ,Job Openings by Educational or Training, 2000 2010e,B.A. or Higher 21%,Less than a B.A. 79%,Total
13、 Job Openings = 45.7M,Associates Degree 6%,Vocational Award 6%,Related Work Experience 7%,Moderate/ Long-Term OJT 27%,Short-Term OJT 54%,Total Job Openings = 57.9M, and typically pay less.,Median Annual Incomes by Educational or Training Requirement, 2000,Annual Median Salary,Nationally, almost 60%
14、of workers are employed by companies with under 500 employees.,Distribution of Firms,Less than 10,10 to 99,100 to 499,500+ Employees,58%,Distribution of Workers,Again, this varies by market.,Less than 10,10 to 99,100 to 499,500+ Employees,58%,81%,Distribution of Workers by Firm Size, 1999,Local Mark
15、et Data,Recruitment Baseline: Employment Market Key Takeaways Newspapers need to develop products, services, and channels to reach: Smaller advertisers Lower-end jobs Growth areas should be targeted: Computer and Mathematical occupations Healthcare Practitioners and Technical occupations Market leve
16、l analyses need to be done to identify local opportunities,The proportion of the labor force 45 years and older has grown, and the trend is expected to continue.,Distribution of Civilian Labor Force by Age, 1980 to 2010e,16 to 19,35 to 44,45 to 54,55 to 64,65 and older,20 to 24,25 to 34,% of Total,30%,39%,106.9,140.9,157.7,Labor Force (millions),3%,2%,3%,Labor Force (millions),The proportion of females in the labor force is also increasing, reaching 47% in
