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1、中级商务英语之商贸英语 Unit1 ProjectReporting TenseReview Focus:Twocolleaguesdiscussingtheprogressofamarketingcampaign 1.Listening 1.1Informationtransfer Listentothedialogueinwhichtwocolleaguesdiscusstheprogressofamarketingcampaign.Asyoulisten,pletethekeyfortheprojectplannerbelow. 1.2Communication Inthelisteni
2、ngextract,thespeakershadaclearlydefinedrelationship-boss/subordinate.Whatmadethissoclear? 2.Presentation Inthedialogue,thespeakersusedarangeoftensestotalkaboutdifferentevents: lThePastSimple lThePresentPerfect lThePresentSimple lThePresentContinuous lFutureformswithwillandgoingto. Wecanpositionthete
3、nseusageonatimecontinuum: Lookindetailathowthesetensesareused: 2.1ThePastSimple Thistensecanbeusedtodescribeastate,oraneventoraseriesofeventswhichtookplaceclearlyinthepast. Forexample: Weranthemarkettestfor2months,untilthemiddleofNovember. Whatweretheresultslike?.salesreachedtheirtarget. 2.2ThePrese
4、ntPerfect Thistenseisusedwhenwerefertoaneventortimeperiodwhichisunfinished.Itisnotusedwhenapasttime(e.g.lastweek/lastyear/whenwestarted/atthebeginning)isstated. Forexample: Sowhathasgonewrong?(e.g.sincethen/inthemeantime/recently) Basicallywevehadproblems.scalingupforthenationallaunchhasbeenmuchmore
5、difficult.e.g.untilnow) 2.3ThePresentSimple Thistenseismonlyusedwhenwerefertostates,eventsoractivitieswhicharecharacteristicofthepresentbutwhichdonottakeplaceinanydefinedtimeperiod.Here,itisoftenusedwithverbsofperception(e.g.tothink,tofeel,tolook,etc.). (Notethatverbsofperceptionarerarelyexpressedus
6、ingthePresentContinuous.) Forexample: Itseemsthattheyverunintodifficulties. 2.4ThePresentContinuous Thistenseisusedwhenwerefertoaneventwhichiscurrentortemporary. Forexample: Atthemoment,wereworkingonsomenewpromotionliterature,. Wevehavingtoit. 2.5Futureforms Thereareseveralverbformswhichareusedwhenw
7、erefertofutureevents. Forexample: Weregoingtoholdbothnationalandlocalpress. .promotionliterature,whichwillbeusedin. ListeningTask A:OK,letsgobacktotheoriginalplanandseewherewehavegotto.ThepreliminarymarkettestwasduetostartlastSeptember,isthatright? B:Yes,thatsright.Wesetupasmall-scaletrialintheNorth
8、.Weranthemarkettestfor2months,untilthemiddleofNovember. A:Andwhatweretheresultslike? B:Veryencouraging.Salesreachedtheirtargetandgenerallyconsumerreactionwasgood. A:Sowhatwasthenextstep? B:Well,asyouknow,theplanwastomovetoanationallaunchfairlyquickly.WehadplannedJanuarythisyearforamajorTVadvertising
9、campaign. A:Sowhatsgonewrong? B:Basically,wevehadproblemsinproduction.Itseemsthatscalingupproductionforanationallaunchhasbeenmuchmoredifficultthanexpected. A:Thatsridiculous.Wehadnoproblemswithproductionduringthetestmarketphase. B:Iknow,butthatwasonamuchsmallerscale.Itseemsthattheyverunintodifficult
10、ieswiththetoolingforthemachines-youllhavetotalktoBrianaboutthat. A:IdontwanttotalktoBrian.Iwantyoutotellmewherewestand. B:Ofcourse.Wenowhavealaunchdateforearlynextmonth-May5th.TheTVadvertisingwillstarttheweekendbeforeon2ndMay.Atthemoment,wereworkingonsomenewpromotionliterature,whichwillbeusedinthesh
11、ops. A:Ithoughtyoufinishedthatagesago. B:Yes,thatstrue.Butbecauseofthedelayonthelaunchdate,werehavingtoit. A:Isee. B:So,besidesthelaunchadvertisingandpromotioncampaign,wearegoingtoholdbothnationalandlocalpressconferencessothatwemaximisethemediacoverageduringthelaunchphase. A:Whenaretheyduetotakeplac
12、e? B:Nextweekactually,on15thand16thApril. A:Right,Imustgonow,butkeepmeup-to-datewithdevelopments. B:Icertainlywill. 3.Controlledpractice Completethefollowingdialoguebyputtingtheverbsinbracketsintherighttense. A:When_theproject_(start)? B:It_(begin)attheendoflastyear. A:What_theresults_(be)likesofar?
13、 B:Ratherdisappointing.We_(hope)toreachourtargetsbeforenow. A:How_you_(account)fortheseresults? B:It_(be)difficulttosay.Theretailers_(think)theproductisover-priced. A:Really? B:Yes.Asyou_(know),thisproduct_(target)atthe30-40agegroup.I_not_(think)it_(reach)them. A:Sowhat_you_(do)aboutit? B:We_just_(m
14、ission)somenewresearchintoourtargetconsumergroup. A:Surelywe_not_(need)moreresearch! B:Imafraidso.We_simplynot_(reach)ourtargetandwe_(need)toknowhowtogettothem. A:Ofcourse,butwe_(carryout)prettyexhaustiveresearchbeforetheproject_(begin). B:True,butweobviously_(reach)thewrongconclusions,soit_(mean)we_(h
