《3936商务英语21资料》由会员分享，可在线阅读，更多相关《3936商务英语21资料（32页珍藏版）》请在金锄头文库上搜索。
1、题目1未回答满分10.00标记题目题干As you know, Im not quite familiar with how to shop online.Its a piece of cake! Ill show you how to do it. 选择一项：A. First of all, you should find a good e-commerce site.B. Next, add the items in your shopping cart and place the order.C. Then compare the prices and features of the g
2、oods you like.反馈你的回答不正确解析：本题考核“描述过程”的交际用语。根据上文，此处应该描述网上购物的第一个步骤，所以答案是A。题目2未回答满分10.00标记题目题干Great! Maybe from now on, I should try to buy goods online. 选择一项：A. I think you need to be a little bit slower.B. Thats all right. Whatever!C. Why not? Go ahead. Just give it a try.反馈你的回答不正确解析：本题考核“表示赞同”的交际用语。第
3、一说话人决定尝试网上购物，第二说话人表示鼓励，所以答案是C。题目3未回答满分10.00标记题目题干Morning, Daniel. Today Id like to discuss the promotional events of our products with you. 选择一项：A. Hi, I agree with what you have just said.B. Good morning, Kevin. Nice to meet you, too.C. Ok. I think we should draw up a thorough plan, first.反馈你的回答不正确
4、解析：本题考核“打算和意愿”的交际用语。当第一说话人提出讨论议题，第二说话人用should提出相应，所以答案是C。题目4未回答满分10.00标记题目题干It can be aimedindividuals with select surfing behavior.选择一项：A. toB. inC. at反馈你的回答不正确译文：网络广告能够针对具有选择性浏览行为的个人。解析：动词aim与介词at形成固定搭配，意为“以为目标”，所以答案应该选C。题目5未回答满分10.00标记题目题干Consumers cant digest too much information on a web page,
5、resultinglow rates of return.选择一项：A. withB. inC. at反馈你的回答不正确译文：顾客可能无法消化网页上的过多信息，从而导致广告回报率低的现象。解析：动词词组result in意为“导致，引起，以为结局”；resulting in是分词短语，在句中作状语，表示结果，所以答案是B。题目6未回答满分50.00标记题目题干二、阅读理解：阅读下面的短文，根据文章内容从A、B、C三个选项中选出一个最佳选项。Development of Online Marketing With the introduction of the Internet, there c
6、ame many changes to the way a company might carry out a marketing strategy. About ten years ago, we shopped only at local stores in the market place using cash. Now a new world has been opened up to people around the globe through the World Wide Web. We are able to browse the fanciest shops in the w
7、orld from home, “virtually” that is. The technology of secure transactions on the Web has greatly improved and the rush to buy from online shops has demonstrated a growing consumer acceptance of online marketing. Increasingly, online marketing is no longer just an option. It is a necessity. Online m
8、arketing is an electronically-based industry. In short, it refers to the conducting of business through the Internet. It is a way of buying and selling goods and services, and negotiating trade through digital communications. Online marketing allows businesses to reach a wider market while cutting c
9、osts, saving time and eliminating tons of paperwork. Most online retailers ask the customers to pay with a credit card. Regular buyers are issued electronic or digital signatures which are protected by passwords, enabling them to transact business securely via Internet. Online marketing is still in
10、its early stages, as problems such as how to deal with credit card fraud on the Internet still have to be dealt with. But its future looks rosy. With the development of computer technology, e-commerce will inevitably become a “must” in our everyday lives. There is no doubt e-commerce has come of age
11、.1. _ changed the way a company might carry out a marketing strategy over the past 10 years.回答A. The InternetB. Local storesC. The consumers2. What does “virtually” mean in Paragraph One?回答A. In reality.B. By means of a computer.C. Safely.3. Which of the following advantages of online marketing is n
12、ot mentioned?回答A. Reach a wider market while cutting costsB. Save time and eliminate paperworkC. Increasing trust between traders and buyers.4. What problems are still outstanding in online shopping?回答A. Cutting costs.B. Credit card fraud on the Internet.C. Eliminating paperwork.5. Which is the auth
13、ors attitude towards online shopping?回答A. Our shopping was only done at local stores on the high street, using cash.B. Online marketing refers to the conducting of business through the Internet.C. Undoubtedly the era of e-commerce has arrived.反馈解析：1. 这是一道细节题。短文第一段话提到“随着互联网的引进，公司实施的营销策略也发生了许多的变化”，而且全
14、文都在讨论网络营销对于消费者的影响，所以此处选择A。2. 这是一道推断题。根据上文“现在我们在家就可以浏览世界上最时尚的商店”，推测virtually的意思，当然是“虚拟地”浏览商店，因此选择B。3. 这是一道细节题。第三段的第一句话提及“网络营销的优势包括了扩大市场覆盖率、减少开支、节省时间和办公纸张”，但是没有说明网络营销会增加卖方与买方之间的信任，因此选C。4. 这是一道细节题。根据第四段话的内容，网上购物的存在的主要问题是“网络诈骗”，因此选择B。5. 这是一道主旨题。在三个选项中，A选项表述的是十年前购物的条件和状况，B选项为网络营销的概念，两个选项的内容过于片面，只有C选项能够概括
15、全文的大意，即“毋庸置疑，电子商务的时代已经到来。”因此，选择C。题目1未回答满分10.00标记题目题干I think we can use two or more kinds of media together in an advertising campaign. 选择一项：A. Its true. Two is always better than one.B. Thats quite right. We can attract more people.C. Its great idea. We need to put in more money then.反馈你的回答不正确解析：本题考核“表示赞同”的交际用语。第一说话人提出建议或看法，答语应该表示自己的意见，是赞同还是不赞同，所以答案是B。题目2未回答满分10.00标记题目题干Uh, I think online shoppi
