《产品生命周期实例解析(英文版)》由会员分享，可在线阅读，更多相关《产品生命周期实例解析(英文版)（34页珍藏版）》请在金锄头文库上搜索。
1、Product life cycle,SanLu history,SanLu interpretation： Deer, good wisdom, mechanism and brave, auspicious and vigorous, has enjoyed the legend about the deer, also has a lot of. In shijiazhuang, the east is the west has won a deer, south of deer. Also, every place has a beautiful legend, shijiazhuan
2、g, which is located in the central SanLu SanLu essence, take SaLu, SanLu group also SanLu borrow the elves. According to the historical reason hou “yue:“ qin the deer. All the altogether.“ The deer person.。,一、 From scratch, establishes the development of dairy cooperative basis.,SanLu group predeces
3、sor is in 1956 was established on February 16, by 18 raise animals into thinking of 45 members in shijiazhuang, hebei organized dairy production cooperatives “happiness“. In 1960, cooperative, a dairy, after several NaiYang renamed, become the biggest dairy farms of shijiazhuang. In this period, the
4、 production and operation of enterprises is still agriculture production, the products are almost milk. In 1964, dairy successfully developed the “new shijiazhuang“ whole sweet milk powder, main economic index reached the standard, fill in the blank of shijiazhuang dairy. In 1968, enterprise. A cow
5、is raised in establishing a complete management system, powder processing equipments to operate from already mastered the basic technology, Two is introduced, including commercial TianWenHua of college students and technical personnel, formed a backbone troop, enterprises talent base to accumulate,
6、Three years of operation is completed the cow primitive accumulation of capital, the renewal of the material basis. In 1973, through technical research and development of a complete success, milk powder coatingproducte line production doubled, while milk quality improved markedly, the development of
7、 the enterprise, the more big, dairy milk factory was renamed “shijiazhuang. In 1974, have a high profits for enterprises to develop new products, the hose. Enterprises realized by sector to dairy industry of change.,二、 The industrialization operation, realize the first leap,After the third plenary
8、session, shijiazhuang milk factory to grab opportunities for development, strengthen the development of research. In 1980, the strengthening hose trial production hose particles products sell more than 20 provinces, “SanLu“ become national attention brand. In 1983, the original stone June meeting he
9、ld milk powder, milk factory, strive to become milk powder is one of the pilot enterprise, in November, test, and the success of the qualified products produced by listed companies, the stone “milk powder“ designated production enterprise. Milk powder later SanLu soon became the mainstay of product,
10、 it is SanLu career successfully trial-produced laid a foundation.,Between 1980 and 1985, is a comprehensive enterprise development for six years. Enterprise various economical index, fixed asset investment growth, taking multiple modern scale, initially formed from cows raised to dairy products pro
11、cessing comprehensive one-stop production. In 1984, milk factory was renamed “approved“ dairy company. Shijiazhuang, With the infant milk powder market gradually mature, and product structure, SanLu product appeared to solve the shortage, restrict the development of the enterprise, 1986 to mange dai
12、ry-industry company as the leader of shijiazhuang transverse economic organization “joint corporation“ existed in shijiazhuang, dairy cows and gradually took the “countryside, milk, the first step to“ create “cow SanLu + farm households“ feeding management mode of China dairy a revolution, also make
13、 the development achieved SanLu first leap.,三、 Implementation of capital operation, the second leap.,In 1993, the SanLu powder production has grown throughout the first, but is facing the market situation, enterprises production capacity, therefore, to limit again again SanLu core management innovat
14、ion, with brand for bold flags, with capital operation, collectivized direction. Since 1993, successively in many business difficulties, lack of scale enterprise, help the joint of the predicament, expand the scale of production. In 1995, the SanLu formed in the same group, the SanLu in April, CCTV
15、channel one prime-time broadcast advertising, pioneered China dairy enterprises in China central television advertisement, milk powder, accompanying you SanLu “life“ advertisement so popular. In 1996, shijiazhuang SanLu group Co., ltd., established in accordance with the company law joint-stock comp
16、any, formed the perfect governance structure. In 1999, the first professional production of liquid milk SanLu dairy Co., LTD was established in shijiazhuang, marks SanLu formally began domestic liquid milk into the market, 2002, henan SanLu flower cow dairy industry Co., LTD, founded SanLu marks the brand strategy and group in the central plains, the radiation “into“ successful step.,Elaborate capital operation, steady expansion of low cost. SanLu group in Beijing, tianjin, hebei, jiangsu, s
