《品牌要素标准概述.ppt》由会员分享，可在线阅读，更多相关《品牌要素标准概述.ppt（25页珍藏版）》请在金锄头文库上搜索。
1、品牌要素,晓洁,业红,国辉,选择品牌要素的标准,1,品牌要素的选择及战术,2,品牌诸要素的集合,3,目录:,品牌要素这章在本书的位置,品牌要素的任务就是给这个西红柿做的诸如:名称,标志,形象代表等品牌要素.,次级联想,什么是品牌要素?,品牌名称,广告语,标识与图标,广告曲,URL,品牌形象代表,包装,品牌元素,标准,可保护性,可记忆性,可适应性,可转换性,有含义性,可爱性,容易识别 容易回想,描述性 说服性,富有乐趣 视觉和听觉形象 美学乐趣,产品大类内/间 地域和文化界限内,灵活 可更新,法律角度 竞争角度,网站链接:web2.0生成器http:/,Minnesota Mining and
2、Manufacturing Co,Who know the full name of 3M?,简单举例说明可记忆性,以下是详细的Google域名名单(共581个)： adwords.org adwords- adwordsselect.org allevil.org altos.us answer- answers- atlantis9.org bon- canalportugal.info dbanks.org deja- dejanews.org deja- e17.org
3、 earthviewer.org elgoog.org e- expire.ws fourth- fourth- fourthparty.org fourth-party.org gbrowser.org gchat.biz gchat.us gethealed.org gg- ggooglers.org ghut.org gigagoogle.org globalgamers- globalgames- gmmgjd.org google.biz google.info google.org google.us goo
4、gle.ws google- google- google- google- googleblog.biz googleblog.info googleblog.org googleblows.org googlebox.biz googlebox.info googlebox.org googlebutton.org googlebuy.info googlebuy.org google- googlecompute.org google- google- googledigital.info
5、googledigital.org googledirectory.org googledoodle.org googleearth.info googleearth.org googlefoundation.org googlegear.org google- googleit.org googlelabs.info googlelabs.org googlelibrary.info googlelibrary.org googlelocal.org googlemagazines.info googlemagazines.org
6、googlemail.biz googlemail.info googlemail.org googlemail.us googlemaps.org googlemicrofilm.info googlemicrofilm.org googlemovie.info googlemovie.org googlemovies.info googlemovies.org googlenews.org googleoogle.org googlepage.org googlepapers.info googlepapers.org googleplex.org googleprint.biz googleprint.info googleprint.org googleprint.us googlequ
