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1、2019年市场营销留学文书写作范文 PersonalStatement ProgramApplied:MarketingManagement Inahighlypetitiveenvironment,theabilitytocreatepetitiveedgesoveronesadversariesandtoachieveultimatevictoryinfiercepetitionsdependsnotsomuchonmaterialsresourcesasonthementalfactorsofintelligenceandconcepts.Thoseconceptsthatcanlead
2、tonewvisionsandperspectivesandthoseapproachesthatcaneffectivelysolveproblemswillhavethegreatestvalue.Theoverridingfactorwhichensurestheeventualmaterializationofnewconceptsandgivesrisetoeffectiveapproachesismanagement.Asabranchofappliedscience,thescienceofmanagementhascrucialvaluenotonlyfordeveloping
3、countrieslikeChinawhicharemakinguttermosteffortstocatchupwiththedevelopedcountries,butalsofortheleadingmultinationalgiantsinthedevelopedcountriesthemselves.Forapersonlikemewhohasdecidedtopursuemarketingmanagementasmycareerobjective,tosharpenmyintellectualcaliber,tounderstandtheessenceofmanagementand
4、tograspimportantskillsofmanagementhavebeemygreatestaspiration. AsaMastersstudentspecializinginmarketingandenterprisestrategies,IamveryproudtoreportthatIhavemadesomeencouragingresearchachievements.OfthetworesearchpapersthatIwroteconcerningstrategicdevelopmentofenterprisesEnterpriseStrategicAllianceBa
5、sedonResourceComplementarityandTheStrategicOrientationandCountermeasuresforChineseEnterprisesinInternationalOperationsintheNewMillennium,theformerhasbeenpublishedbyEconomicTribuneinSept.2002andthelatterhasbeenacceptedforpublicationbyChinaEconomistsinFeb.2003.Thesetworesearchpapersarethefruitionofmya
6、ctiveinvolvementinaresearchprojectnamedStudyonChineseEnterprisesCooperation-CompetitionModelsinHyper-CompetitiveConditions,whichissponsoredbyChinaStateNaturalScienceFoundation(FoundationProjectNo.70140132).AnotherpaperentitledBrandMarketing:ACompetitiveModeonaHigherLevelinModernEconomicshasbeenpubli
7、shedbyContemporaryFinance&EconomicsinNovemberthisyear.ThoseresearchachievementscanunmistakablyindicatemytremendouspotentialtoperformmuchmoreambitiousresearchesinmyfuturedegreeprogramandIamdeterminedtodevelopthispotentialtothefullestextent. Ipletedmyfour-yearsystematicstudiesinEngineeringandManagemen
8、tScienceasanundergraduateattheSchoolofEconomicsandManagement,BeijingUniversityofAeronauticsandAstronautics.Itispreciselythisundergraduateeducationthathasreinforcedmydeterminationtopursuemarketingmanagementasmylifelongcareer.Althoughasanundergraduatemyunderstandingofsomecoursescannotbedescribedasprof
9、ound(somemightevenbesaidtoberathersuperficial),mylearningofthosecoursesneverthelesswidenedmykenofknowledgeandbroadenedmyvision. Inordertofurtherenrichmyself,Iavailedmyselfofeveryopportunityofacademicexchangebothoncampusandoffcampus.IshuttledamongPekingUniversity,CentralFinanceandEconomicsUniversity,
10、andChinaRenminUniversityonmybicycleinordertoattendlecturesdeliveredbythecountrysleadingscholarsandentrepreneurs.Thoselecturesconstitutedanimportantsupplementtomyin-classtrainingbecausetheywereimmediatelyconnectedwiththerealitiesofChinesesociety.Ialsobenefitedimportantlyfrommyextracurricularactivitie
11、s.AsministeroftheDepartmentofSocialPracticesoftheSchoolsStudentsUnion,IplannedandorganizedtheSchoolsFestivaloftheArtofManagement.IalsocanvassedPepsiCompanytosponsorouruniversitysbasketballleaguematch.Inlaunchingthoseactivities,Iimprovedmyorganizationalandmanagerialskills.Inretrospection,myundergradu
12、ateprogramwasmoststrengthenedbymyself-consciousattentiontovariousappliedsubjectshighermathematics,statisticsandprobability,linearalgebra,operationsresearch,etc.Itcanbesaidthatmyundergraduateeducation(inwhichmyoverallscholasticperformancerankedtop4thinmyclassconsistingof30students)enabledmetomakesome
13、basicpreparationsintheoreticalknowledgeandintheapplicationofmathematicaltools. FromSept.1998toApril2000,myemploymentwithHisenseGroupinQingDaoCity,ShandongProvince(oneofthelargestmanufacturersofelectricalappliancesinChina)wasamajoropportunitytopracticewhatIhadlearned.ThesecondyearIjoinedtheGroup,them
14、ostfiercepricewarfarehappenedtoChinaselectricalappliancesindustry.Manufacturersreducedthepricesoftheirproductstounprecedentedlowlevelsinordertomaximizetheirmarketshare.Asanactofmarketpetition,theMarketingDepartmentwhereIworkedlaunchedTravelingExpositionsofHisenseProducts.Asoneofthefourkeypersonnelof
15、thedepartment,IplannedandorganizedaseriesofexhibitionsinmostmajorcitiesinChina.Ourone-yeareffortsachievedremarkablemarketeffects.InShijiazhuanCity,forinstance,ofatotalof30brands,oursalesoftelevisionsandairconditionersaccountedfor24%and18%respectivelyin2000.Inthatyearsperformanceevaluation,Iwasawarde
16、dtheGroupsModelEmployee. Myunderstandingofmarketingwasenrichedandmodifiedbymy2-yearpracticalworkexperience.Tome,marketingwasnotmerelyposedofsuchelementsasproductdesigning,promotionthroughadvertising,pricingmodels,anddistributionchannels.Italsoenpassedtheanalysisofthebehaviorbothofyourpetitorsandofconsumers,studiesinorganizationbehavior,brandmanagement,anddecision-makings.Believingthatamoresystematiced
