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1、 McKinsey these structures are usually less than 10 years old and include a wide range of additional amenities such as a concierge service or swimming pool. Class B apartments have a more relaxed quality standard, with apartments that are slightly older and contain fewer amenities. Class C apartment
2、s are considered to be basic habitation. Exhibit 3 shows projections for the housing starts in the U.S. over the next five years. A housing start is the commencement of construction on a housing unit. The number of housing starts are plotted by quarter each year under three different forecasting sce
3、narios. Vertical dotted lines indicate the first quarter, or Q1, of the year. As a historical benchmark, first quarter housing starts are included for 3 years ago and 9 years ago. Assume that it is currently the first quarter of the year. Practice Test PLEASE GO ON TO THE NEXT PAGE 11 800,000 600,00
4、0 400,000 2,200,000 2,000,000 200,000 1,800,000 1,600,000 1,400,000 1,200,000 1,000,000 0 Exhibit 1 This year Year 1 Year 2 Year 3 Year 4 Housing Starts by Quarter 9 Years ago 3 Years ago Scenario 1 Scenario 2 Scenario 3 12. Which of the following statements BEST describes the CEOs aims for the McKi
5、nsey study? A) The CEO wants to understand changing industry trends and how RentEstate needs to adapt to ensure continued growth B) The CEO wants to know why the previous success factors are no longer sufficient for RentEstate to grow like in the past C) The CEO wants to understand if McKinsey would
6、 recommend that RentEstate provide different quality apartments in other markets D) The CEO wants to verify that the outlook for RentEstates current business growth is poor 13. Which of the following would be LEAST helpful for the McKinsey team to analyze with regard to future sources of profit for
7、RentEstate? A) Future demand growth of RentEstates current apartment portfolio in current markets B) Whether or not Class B and C products in the market have generated similar profits to Class A products in the past C) Whether or not RentEstate would have the capability to move into new segments of
8、the MFR sector D) Current RentEstate research on what customers like and dislike about the company Exhibit 3 Practice Test PLEASE GO ON TO THE NEXT PAGE 12 14. Assuming housing starts declined at a constant rate, which of the following is the closest estimate of the annual percentage drop in the num
9、ber of first quarter housing starts between 3 years ago and this year? A) 20% B) 25% C) 40% D) 55% 15. Which of the following statements CANNOT be concluded from Exhibit 3? A) Quarterly housing starts will reach 1 million again between Q4 of Year 2 and Q3 of Year 3 B) More construction projects will
10、 be completed in the next 3 years in Scenario 3 than Scenario 2 C) An earlier recovery of the housing market is forecasted in Scenario 2 than in Scenario 3 D) Housing starts increased by more than 25% between the first quarter 9 years ago and the first quarter 3 years ago One potential opportunity t
11、he team explores is for RentEstate to expand and enter the Class B sector in geographical regions where it is already present, while still maintaining the Class A sector as its core business. To assess the attractiveness of the Class B sector, the team develops a thorough customer segmentation model
12、 to identify the needs of potential Class A and Class B customers. Exhibit 4 shows the 4 age group segments the team identified who are interested in multi-family apartments in the geographical areas where RentEstate is already present. Exhibit 4 displays each age group segments current and forecast
13、ed number of households (in thousands). Exhibit 4 only includes households who have the respective minimum income to afford Class A or Class B rents. The percentage on the right-hand side of the exhibit shows the percentage growth of the segment over the next 10 years. Practice Test PLEASE GO ON TO
14、THE NEXT PAGE 13 16. Assuming the overall RentEstate market shown on Exhibit 4 will grow by 10% in the next 10 years, what is the BEST approximation of the size of the 18-34 segment currently? A) 1,360 households B) 67,800 households C) 1.36 million households D) 4.42 million households 17. What can
15、 you conclude from the information given in Exhibit 4? A) There are about 10% fewer 65+ households than 50-65 households in the areas explored B) The 35-49 segment will experience the lowest growth rate in the next 10 years in the locations explored C) The number of 65+ households in the areas explo
16、red will grow by more than 15% over the next 10 years D) Over the next 10 years, 178,000 new tenants aged 50-65 will take residence in the areas explored 986 1,164 1,147 1,192 In 10 Years 1,047 ? Current 899 ? 5% ? ? ? Percentage Growth 65+ 50-65 35-49 18-34 Age Group Exhibit 4 Practice Test PLEASE GO ON TO THE NEXT PAGE 14 18. Which would be the LEAST relevant question for the team to answer in making a recommendation on whether RentEstate should expand into Class B apartments
