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1、百度创始人、董事长兼首席执行官。1991年毕业于北京大学信息管理专业，随后赴美国布法罗纽约州立大学攻读计算机科学，并取得硕士学位。现兼任中国互联网协会副理事长，武汉大学客座教授。2000年1月创建百度，如今已成为全球第三大独立搜索引擎和最大的中文搜索引擎，在中国拥有超过7成的市场份额。2005年，百度在美国纳斯达克成功上市，并成为首家进入纳斯达克成分股的中国公司。今天，百度已经成为中国最具价值的品牌之一。,李彦宏,Founder, Chairman, and Chief Executive Officer of Baidu,Robin Li,After graduation from Peki
2、ng University in 1991 majoring in information management, Robin went to the U.S. to study computer science in the State University of New York at Buffalo, and graduated with a Masters Degree. Now he serves as the Vice Chairman of the China Internet Association and the guest professor of Wuhan Univer
3、sity.,In January 2000, Robin came back from the Silicon Valley to create Baidu in China. After 9 years, under his leadership, Baidu now has become the third largest independent search engine and the largest Chinese language search engine in the world, taking a 70 percent market share in China. In 20
4、05, B was successfully listed on the NASDAQ, and became the first Chinese company to be added as a component of the NASDAQ-100 Index (NASDAQ: NDX) and the NASDAQ-100 Equal Weighted Index (NASDAQ: NDXE). Today, Baidu has become one of the most valuable brands in China.,百度创始人、董事长兼首席执行官 李彦宏 Robin Li, C
5、hairman and CEO of Baidu 2009年7月22日,金融危机背景下的 搜索引擎发展,Search Technology Development and Market Prospect Amid Financial Crisis,不断创新，搜索技术飞速发展,-中国互联网产业高速发展，机会与挑战并存,1,2,3,4,百度的技术创新与研发投入,无线互联网的发展为搜索引擎带来新的契机,未来的搜索引擎技术将更丰富、更智能、更精准,Sustained Innovation，Upgrades to Search Technologies,Chinas Internet industry
6、remains high growth industry with many opportunities and challenges.,Future search engine technologies will become richer, smarter and more targeted.,The development of wireless Internet has also created new opportunities for the development of search engines.,Baidus technological innovations and co
7、ntinued investment in research & development.,中国网站数达到306万，网页数量高达160亿，同比增长90%。 网民数量超过3.38亿，超越美国，继续稳居世界第一。,中国互联网络信息中心(CNNIC)09年7月发布,China registered 3.06 million web sites and 16 billion web pages +90% YoY. The number of Internet population in China now exceeds 338 million overtook the U.S. as worlds
8、most populous Internet nation.,Source: China Internet Network Information Center (CNNIC), July 2009,前所未有的，种类繁多的海量用户需求，将把我们推向互联网搜索技术研发的最前沿。 Massive and diversified types of user demands push us to the forefront of Internet search technology development. 持续创新、不断根据用户需求，提供最尖端、高性能的产品和服务，才能处于不败之地。 Only th
9、rough continuous innovative and higher-performance products and services that fulfill user expectations are we able to maintain our leading position.,在浩瀚的信息中，存在着大量高质量但难以直接获取的暗网（hidden web）信息 There are still significant amounts information in the world wide web that cannot be retrieved by current sea
10、rch engine platform what we call “hidden web” or “hidden information.” 搜索引擎目前能探索到的信息只是非常有价值的暗网信息的千分之二或者更少 The current search engine platform can only access two thousandth or less of what is deemed “valuable” information in the world wide web.,如何深入挖掘暗网信息并开放一个广纳信息的第三方平台，让用户找到所求？,So how do we better u
11、nlock the “hidden web” information and provide a more comprehensive search result for our users?,推动更多有价值的暗网信息网页化 To access more and more valuable hidden web information 用最便捷、精准和智能化的方式，将这些信息进行整合 并呈现给有需求的用户 To integrate this more comprehensive types of available information and present them to users i
12、n the most convenient, accurate and intelligent way,百度阿拉丁平台研发计划,Aladdin is a platform for next generation search service,阿拉丁上线前,阿拉丁上线后,Former,Aladdin,无线互联网的发展为搜索引擎带来新的契机,移动互联网与传统互联网的融合成为大势所趋 The convergence of wireless Internet with traditional Internet is inevitable. 百度无线产品战略布局： Baidus strategic la
13、yout for wireless products: 百度主流搜索产品及服务成功移植到移动互联网 推出无线搜索工具-掌上百度 Successfully leveraged many of our mainstream search products and services to mobile Internet. We will introduce a wireless search tool called “Baidu on Palm”.,The development of wireless Internet has created new opportunities for searc
14、h engine,百度的技术创新与研发投入,未来还将继续加大投入，增强核心技术的研发能力,Baidus input in innovation and product development activities,Baidu spends a third of its revenues on its technological,innovation and product development activities each year. Our R&D input in 2008 topped 1 billion Yuan.,In the future, we will continue t
15、o increase investment to enhance our R&D capability for core technologies,不断创新，搜索引擎助力经济发展,-,1,2,传统经济与互联网搜索引擎的结合日益紧密,-搜索引擎助力中小企业应对危机开拓市场,Sustained innovation search engine fosters economics growth,Search engines to help many small and medium-sized enterprises (SMEs) cope with the financial turmoil,Cl
16、oser connection between traditional economic sectors and the Internet,搜索引擎助力中小企业应对危机开拓市场,搜索引擎在覆盖范围和成本方面更具优势，助力外贸及中 小企业开拓国内市场 Because of the advantages in coverage and cost, the Internet and especially search engine platform has become the first choice for many small and medium-sized enterprises (SMEs) to effective reach up to critical mass of potentials buyers in the domestic market. 按效果付费、覆盖率更广、投放更精准、效果可控制的搜 索引擎营销，更加适合最易受经济危机影响的中小企业进行推广和营销 Search engine marketi
